[Case] three times three years in transition, e home Jie tells Yuntao how do O2O i horse predicted 2014 will be O2O the outbreak. Takeout, taxi, housekeeping will be the participants. e home Jie is a domestic O2O application, but i think the dark horse is worth mentioning, e home Jie is toot from the previous transition from a taxi. e home Jie founder Yuntao that the current performance is not very good, has not yet formed a particularly mature model being explored. But thanks to the car before making a play to reflect the application of Yuntao think he can find the direction of the heart. Thinking Yuntao have? For most people, you know 'e home clean 'application Baidu World Congress this year. Baidu CEO Robin Li to e home Jie for example, that the application to provide hourly service application can not squeeze in a luxury store list, Baidu light application is the best solution for the promotion of similar applications. In the 'hard-wide' obtained after Robin Li, e home Jie founder Yuntao and fame, Baidu in the next Congress, downloads e home Jie doubled. Behind in its aura, and familiar with him know, before this, he had a successful entrepreneurial experience, do a taxi software toot taxi. However, because there is a problem on its own operations plus policy reasons, to make a transition of e home clean. Today, the transition has been doing e home Jie six months. Yuntao that the current performance is not very good, has not yet formed a particularly mature model being explored. However, to do toot taxi after reflection, let him find new force in domestic O2O. Failure to hit the car market Helvetia is known to everyone is doing toot taxi. In fact, in 2011, Helvetia departure from big companies, initially made a quick toot car project. At the time, this is a new model, users do not need to buy a vehicle, but to facilitate their travel by car. To rent a vehicle placed around the city, you first become a member, to verify the identity information, you can go unlock the vehicle by APP, can be achieved rental. At that time, Yuntao practice is not to buy their own vehicles, but in cooperation with the car rental companies, car rentals come over and install their own equipment on lease. But in fact, Yuntao team with the car rental companies is very difficult, leasing companies do not want to rent a new car, just like the old car rentals have been five or six years term, and not by the day, but in the form of monthly rent, all of a sudden Yuntao to enormous cost pressures. Under pressure, Helvetia wants Car models become lighter. At that time, easy to vehicles, such as car rental companies have little to pick up. 2012 5, June, Yuntao team started beeping taxi, the pattern is the economic version of the car easily. In October that year on the line client, but then worked for two months on the development of space discovery of this model is also very limited. A positioning problem. Easy to do car market with the taxi market is far, its target audience is completely two populations, toot taxi market with the taxi market is very near, just higher than dragon ball z wigs the price of a taxi about 10%, directly touched rent interest car market. Meanwhile, toot taxi car use are the hundreds of thousands of economy cars, compared with the normal taxi, lolita dresses driving experience to bring customer satisfaction there is no clear upgrade, users paid a bit extra but not brought comfort, users might have difficulty forming repeat dnangel wigs customers. Another way of understanding the policy is not deep enough. Initially, they hope to repeat the experience of the United States Uber car rental company, but failed. Uber start has also been pressure from the US government, but by some reasonable protest, parliament voted to declare California Uber legal. But Yuntao later found toot model is strictly prohibited by the government, which is against big teams. In addition, the insurance does not solve the problem Yuntao commercial operation of the vehicle. 'I have to have a new insurance category, which requires the VTS Committee have the relevant documents, identity way business is conducted, the insurance company was willing to make this category of insurance.' Housekeeping O2O2013年年初 unexpected transformation, abandoning the car toot play, Didi began to wind and water taxi. Helvetia once considered Didi mode transition, but later assessments, Didi had already done a good job, very difficult to go to catch up, it is better to find another direction. 'We have a standard to judge that the line has the agency where I think you can do.' Yuntao aimed at cleaning, hairdressing and maintenance directions. To determine exactly what direction Yuntao team to field research potential in all directions. Once Yuntao team to Beijing Baiziwan black car near the village master centralized research. 'We had a chat with some of the black car master, he said, if you set the pattern in our house wife who is shining.' Yuntao found that black car master's wife are doing hourly. 'We do O2O has been a year, why they do not create a business model?' Yuntao said cleaning industry people do not, they begin to do in this direction. e home Jie most companies begin to think and housekeeping but found a lot of problems, for example, the traditional domestic companies make money by two Fudge; send live regardless of distance, hourly generally late, and soldiering; domestic company management loose, neither screening nor Training hourly; traditional domestic evacuated to up to 30%, after hourly workers will remain in contact with the user private one. e home clean through mobile clients and operators to solve the above problems: for example, the client platform for hourly employees and customers can direct docking; cancel domestic company in the middle part of the service uniform price is 2 hours 40 yuan, and set fare function, not hourly pumping to make. ; For hourly workers and screening and authentication, and the establishment of customer service evaluation system excitation and hourly workers. Currently on certified e home clean aunt has reached more than 6000, in Beijing and Shanghai has opened eight stores. Currently, the most troubled Yuntao is run a single problem. Other applications do not run alone in the confusion, such as Didi taxi service is very standard, there is no single run. Another application of e-generation drive through service monitoring, is not easy to run a single. 'We exist to run alone, and there are different standards of service issue.' Yuntao said. One reason is the cleaning industry itself. App users of varying frequency, and after an aunt establish service contact, if you feel the service was okay aunt, and the aunt users tend henceforth direct line contact, bypassing the App platform itself. App users initially connect only plays the role of aunt, but subsequent APP did not reflect the value of the platform. Another problem is the service of different standards. Each aunt clean sweep of varying degrees, e home Jie to take the trouble to once again be passed to each service detail aunt, education and optimization of this repetition time is very long. Since Aunt service can not migrate to the field, if the development of new cities, you also need to repeat aunt expand and service standards work, compared with a taxi in the field of development, a lot of difficulties to expand domestic O2O of places. To solve these problems, Yuntao currently planning to increase value-added services through membership mechanisms, improve user stickiness. For example, through the platform to establish contacts and aunt, deep cleaning services integral to send the form by the user accumulation. In addition, Yuntao more worried about how to solve the problem of security and trust. In his view, the hourly price is not the threshold aunt, but security was yes. Currently, Yuntao choose to cooperate with the Government confirmed aunt household registration and other information, on the other hand is the introduction of domestic insurance. The reason to do this, behind this, is Yuntao greater imagination. He hopes to become the entrance hourly aunt domestic service. 'Go find the problem by her aunt, such as appliance repair, plumbing maintenance, etc., to develop new value-added services.' Taxi business lessons learned force e home Jie Yuntao said and done O2O year, experienced a commodity, distributors and service three stage, mode severely to light, light patterns easier for O2O scale effects. For example, do toot car is quick and commodity cooperation, but in fact cooperation with car costs more difficult. Then do toot taxi is with car rental companies, leasing companies control but also very difficult. Later found, O2O aggregation of Human Services is the best and the fastest. Didi and fast with two taxi software, for example, he was not with to the expansion of the scale. e home Jie learn taxi driver software users a way to expand and concentrate on 'amnesty' Auntie. 'Taxi driver software to expand by way of subsidies driver population, coupled with the increase in orders, the driver tasted the sweetness, the formation of word of mouth, the size to do it quickly.' Yuntao aunt recalled teambuilding process is very interesting: 'convince Aunt In fact, easier than taxi drivers master, one is not drawn from the aunt's service to, and second, a little sweetness aunt returned, such as a bag of rice, aunts very satisfied. 'For example, he tells Yuntao aunt, just to convince I know 20 Cosplay Costumes aunt added e home clean you can get a bag of rice reward, aunt and some do not work the next day is also going to convince the other aunt. 'Aunt chat, aunt's eyes staring at the bag of rice to see.' Yuntao said with a smile. On the one hand open in a new area need to expand the shop to attract the region's aunt, on the other hand, by increasing the mutual introduction between aunt aunt scale. From May of this year to do e home Jie in Beijing to August 3000 has entered aunt, to December this year, it has reached 6000 aunt. Compared to other new entrants to the market, such as domestic help aunt applications, e home Jie they have established their own competitive threshold. But Yuntao believe that this amount is not enough, there are ten thousand aunt 2-3 to Fun Beijing housekeeping O2O market. Advice Yuntao three several times in transition, Yuntao believe that there are several points that entrepreneurs need attention. First, according to their mode feature to control their rate of expansion, domestic O2O not fully learn taxi software. Taxi model is not easy to run a single, two-month financing round funding, pattern well. Other O2O product or to sink in the heart, really do something. For example, the core of e-generation driving control is good service, housekeeping O2O aunt to do the training, improve service quality. When making decisions must be very cautious, must take this model to go after the money out of the probe. Second, the business direction of government policy can not touch the red line. Toot taxi failure is not only a problem operations, deeper problem is forced to stop because of policy issues. But then, Yuntao choose the direction and government can cooperate, such as domestic service and policies do not conflict, actually can seek help from the government, such as identity confirmation, overall domestic associations to promote O2O process and so on. Third O2O not patronize online, more attention should be paid to run offline. Do toot hit the car, not like a taxi toot software that focus on expanding the line. Then do e home Jie Yuntao beginning to do is win after Auntie, Auntie reach a certain number, the user's experience with the online form e home clean reputation.