Chinese mobile Internet commercialization, which has come to the position? What model? [REVIEW] development of mobile Internet has been more than five years. But purely by mobile Internet products to find business models, and then the market, or within one year of PRE-IPO companies, very few. This article talk about China's mobile Internet business model is now way out. PC Internet start talking. A, PC Internet profit model fifteen years developing stereotypes, but also after long exploration After fifteen years of development, China's Internet profit model has been formed. According to charging into the forward and backward, a 2C, a 2B; according to profitability, it can be classified into the following categories: advertising, value-added and electricity providers. Advertising: display ads, search ads, offline businesses, website navigation, in accordance with the pay model has CPC, CPM, CPA, CPR, CPP, etc; added: QQ variety of drilling, virtual items, game props, XX member, 9158, Century Jiayuan stamps, in addition to providing free value-added services can be considered; electricity supplier: B2B, B2C, C2C and other models. Behind a more complex business models, such as the seller's service-oriented fees, advertising, insurance, financial and other Internet; by product divided into physical commodity, the line services, virtual content. Virtual content also includes e-books, music, animation, video and so on; of course there are other ways of dividing some niche gray pattern not covered here. There will be games classified as a separate class. Because the game that is charged according to the length, there are props (value), as well as selling mobile game App Download (similar selling single era). For the classification of the Internet profit model benevolent see benevolence and the wise see wisdom, clear is that the Internet profit model has been finalized. Whether big or Internet start-up companies want to seek commercialization of the product, are not open around these categories mode. Interestingly, the Chinese Internet giant Three BAT profit model for the three strengths. Baidu rely on search advertising; Tencent about 70% of revenue is the game, and value-added services can be grouped into value-added, while advertising revenue accounted for only about 30%; Ali is the electricity supplier model synthesizer. Second, the mobile Internet business model, is a continuation of the Internet PC, or subversion? Below to get tickets from the giant, TOP or mobile Internet a strong sense of perspective of Internet companies such as mobile Internet, the current business model. 1, Tencent get the VIP cabin tickets, mobile commercialization Write start of two tickets Tencent micro-channel and mobile QQ, in view of the similarity is too high, here only discuss the micro-channel. Micro-channel sitting 4-5 million users, with platform features and both media, social attributes, the mobile Internet era of social, localization, mobile (SoLoMo) Several features have accounted for Qi, Tencent itself and rich resources, such as payments, games, etc. with co-commercialization prospects have been widely discussed. Almost everyone can commercialize micro letter pointing country. In addition to direct user fees - but micro believed to have promised not to charge the users, it seems that other business models are inseparable from advertising, value-added and electricity providers. Let's look at several ways to profit by Imagine preliminary official and unofficial: micro-channel game was talked a lot about, is also considered the first focal point; O2O: business CRM, buy, micro-channel membership cards, two-dimensional code, large data Marketing has also been someone say 'socialization electricity supplier' or 'circle of friends electricity supplier' of; App Market: micro letter as a super platform level App (even a micro-channel operating systems, micro-channel browser formulation), the public accounts become a lightweight App, micro-channel distribution market has become this lightweight App. Followed by a micro-channel distribution into, micro-letters App advertising, micro-channel digital content (reading, music, videos laid on this), open platform, micro-channel mass service. In addition App market, 'pay to download into' the other way can not be separated commercial advertising, value-added and electricity providers these three modes. 2, Baidu mobile Internet to get tickets, commercialization step ahead Baidu mobile Internet has got tickets. Search App, moving map and demons users has billions of dollars, Baidu mobile monthly active users billions of dollars, billions of dollars map LBS daily active users, 2 billion times a day positioning request. From the indicators to get tickets. Recently announced the upcoming $ 1.9 billion to acquire 91 radio astronomical, will consolidate its position in the field of application delivery, making application delivery that is searching to become the third largest after the entry map. Li and Baidu had repeatedly stated: the mobile Internet is not ready, especially for searches. Including infrastructure, mobile technologies and business models. Earlier this year, Baidu Cosplay Costumes attitude turn, not to mention the difficulties, but fast moving end for multiple layouts. Including pushing search, maps, demons App and Cloud Strategy; strengthen mobile technologies, such as explore the depth of learning; open up the PC and mobile terminal Phoenix Nest advertising system; in 250 cities nationwide Baidu mobile marketing activities, explore Baidu game, acquisition 91 radio and so on. About a third of the cash from 91 radio with hands can be seen, Baidu mobile Internet betting vigorously and is confident that in the future you can quickly recover the costs. Second-quarter earnings declared 'Mobile revenues accounted for more than 10%.' According to Li in response to an analyst meeting we can see, this part of the revenues from mobile search ads increased dramatically because PC-side and mobile terminal advertising system was opened. Li also said: 'the distribution of income in the application part, however small, we also have mobile games, this area good use of our application delivery capabilities, is growing rapidly.' In other words, Baidu in mobile Internet revenue model is mainly advertising, games and applications distribution. 3, Ali mobile Internet strategy is to support the commercialization of electricity is inseparable O2O Alibaba layout of the mobile Internet is walking on two legs, a natural extension of its own products to the mobile terminals, such as mobile phones Taobao (micro Amoy), mobile payment treasure ; others demand through aggressive investment is completed. Including microblogging, High German, UC, shrimp, Friends of the Union, unfamiliar street, Tintin and the like. These investments, some to enhance the IPO, some to the operational level of cooperation. But overall, the current from the open away from full integration further. Ali's overall mobile Internet strategy will have to wait before listing how to clear, I expect its mobile Internet strategy should be for the whole 'platform, data and financial' services, or to support the local living services, O2O other 'story.' Ali mobile Internet should not be treated separately. Based on this, Alibaba's mobile Internet business model is still around electricity supplier. Extending from the B2B, C2C, B2C, B2B2C and other models to O2O. 4, the other big Internet companies, mobile commerce: the varied, but all except the three giants extend PC, and then look at other areas in the mobile Internet presence of big Internet companies, what does a particular business model, millet?: valuation of nearly ten billion US dollars. 'Internet phone' mode Plainly, a copy of the Apple ecosystem. Hardware and software, system integration and content, hardware, App distribute, rice chat (small micro-channel ecology). If the NFC near-field payments pushed successful, O2O; 2,360: PC-side advertising, browser + Web site navigation, web games, and trying to do the search. Mobile Internet more than a application distribution; 3, Sohu, Netease: mobile end all news client. Media properties, advertising; Sohu Sogou uncertain future, mobile terminals business model is difficult to break through Baidu. Number perhaps through innovative models out; 4, Sina: microblogging mobile terminal. Alibaba work to guide traffic + ad, a small part of the value (Member, marketing services, etc.); 5, watercress: Digital Content (read), value added (FM members), advertisements (FM sounds, movies, brand advertising to the mall diversion , line diversion); 6, the public comment: advertising + electricity supplier (O2O, buy), and Ali sooner or later there will be a war; 7, UC: advertising + games; 8, the group buy site: electricity supplier (O2O); 9 mobile game: paid downloads reduction, application within the pay increase. Or props, return to appreciation; look at stocks of mobile Internet field, the basic focus on mobile security (net Qin), mobile games, mobile digital content (video, animation, music), operators, mobile phones and peripheral manufacturers, communications equipment manufacturers, mobile platform magical girl lyrical nanoha cosplay manufacturers and other payments. These companies are not in the traditional sense of the black butler wigs 'Internet' company. The operator's special, which is gradually upstream and downstream penetration, such as China Mobile's base in nine Internet companies to compete with the business front, mobile music, mobile reading, mobile animation and other products are industry leading. Fifth, the mobile Internet profit model Summary: extending PC Internet profit model, code geass wigs but there are several integration 1, the vast majority of mobile Internet products profit model is a continuation of PC Internet model. Advertising, value-added (games) and electricity supplier; 2, from PC but very difficult to copy. Mobile Internet has a completely different ecology, including network, hardware-based, pay channels, and PC Internet user habits are very different. It can not be copied. Such as a conventional display ads in the mobile Internet is facing failure because users do not point. 3, application distribution appears to be Baidu, 360 and so on the company's new revenue model, but it is not a new model. In fact, if the application distribution rely on paid download into, back to 'sell software Copy' of the 'pre-Internet era', and this time the role of application delivery provides trading floor and pay channels, the electricity supplier mode; App tended to Download Free the application fee within. This means that the application delivery market model back to the advertising and value-added. 4, the electricity supplier a virtual one real trend. Spring came digital content, virtual goods and electronic business; in winter stubborn line entity to the Internet to penetrate the line. 5, hardware recovery. Millet, represented a new model combining the Internet and hardware. 6, a combination of different modes. 'Micro-letter Voca' signs in front of the charging carriers (monthly, duration, traffic) and the Internet combined with the possibility of three modes. Can be found in the mobile Internet business model is still inseparable from advertising, value-added and three major electricity supplier model. But not copy the original model. Even with an entrepreneurial mobile Internet products have a new model, it is difficult to break through giant. So, how to make the original three modes of successfully transplanted to the mobile Internet, more realistic than the 'new mode mobile Internet innovation.' Six start-up companies is difficult to create new models and thus subvert the traditional calculation startups Internet giant millet, millet still not clear how the future development. China's current smart phone market growth dividend, millet can hack wigs stand out from the many players' terminal in the soil. Millet pattern imitation from Apple, there can be no new model. If the hardware does not look swore millet, as Internet companies, there is no particular pattern of millet. Other mobile Internet start-up companies a rookie, such as unfamiliar street, sing, clap, 3G gateway \u0026 amp; Go desktop, and being there is no clear business roadmap. According to the development of the Internet point of view, to find a suitable company or product business model has been very difficult. If you want to find an unprecedented innovative new business model is prohibitively difficult. With UGC (user-generated content) is at WEB2.0 concept represents the emergence of a voice saying to subvert WEB2.0 WEB1.0. But there is nothing WEB2.0 'revolutionary' change. Old three portals still stand, the new Big Three in the staged Matthew of 'the strong stronger.' WEB2.0 representative products in China Renren, Sina Weibo, etc. are in trouble. Shrinking market and the market value of the former, the latter accepted to temporarily abandon the listed investment Ali, Ali became wage earners. As Dr. Wu Jun in the 'top of the wave of' point the gentlemens alliance cross cosplay of view, 'all Web 2.0 companies are not found in the true sense of their business models, and will eventually be able to successfully evolved into Web 2.0, traditional Internet giants are more than 1.0.' Also In the mobile Internet era (Mobile Internet PC will subvert the Internet, there is no argument WEB3.0, but call it 'post-internet era' or 'post-PC era'), the mobile Internet start-up companies can not find a unique, when effective business model quickly catch giant, it is likely to be giants beyond. The major giants have shifted the focus to the mobile Internet, to the New World eyeing. Cottage products, they can be copied, moved the company's Internet entrepreneurs either their slaughter, either by its incorporation, into the arms were giants are becoming more and more Chinese entrepreneurs practical dreams. To sum up: ① mobile Internet after five years of development, the profit model has gradually clear: still can not do without the traditional Internet advertising, value-added and profit model of three electricity providers. ② the mobile Internet will be the Internet and hardware integration, combined with the integration of multiple revenue models, online and offline. ③ mobile Internet start-ups is almost difficult to break giants through innovative business models, because the mobile terminal commercialization has been difficult, but giants have been eyeing. ④ be incorporated giants is a good ending. Whether big or entrepreneur's mobile Internet commercialization, more needs to be resolved is the issue of the original business model of transplantation. The author is the founder of Love Science and Technology Network, his microblogging @ Guangzhou A super micro letter to SuperSofter