Razer founder Liang Chen Min: logo will make a user profile brand in the body i dark horse: Founded in 1999, Razer, a gaming mouse from the start, creating a \u0026 ldquo; game peripheral hardware products \u0026 rdquo; the high-end market. Do market research, the founder of what you want to develop a one-selling sections actually can do an excellent reputation, but also allow users to LOGO tattooed on me, how was it done? Text / i horse Kong Mingming If you're a gamer, it must know \u0026 ldquo; \u0026 rdquo ;, Razer otherwise it will be despised by other players. Founded in 1999, Razer, a gaming mouse and other top brands around the game hardware products. Razer founder Chen Min Lit when i dark horse to accept an interview, said: \u0026 ldquo; the world's only two brands, users will logo tattooed on me, one apple, one is us. \u0026 Rdquo; from the company's revenue scale, Razer is not large, the world's hundreds of millions of dollars a year in revenue, however, more than 500 employees, but Razer is a standard small US company. It started from a gaming mouse, abruptly created a \u0026 ldquo; game peripheral hardware products \u0026 ldquo; high-end market. Its product is not much, but like apples emphasize the product to achieve the ultimate, emphasizing the depth of product development before interaction with the user, sections selling excellent reputation. \u0026 Ldquo; not the same with other companies, we generally do not do market research, development of new products every reason most of our own want one. Like gaming mouse, gaming keyboard, gaming headsets, we did not at the beginning of the industry. We do best is that you can guess rather than using data analysis to find a market. \u0026 Rdquo; Chen Min Liang said, most CEO have been too far away from his clients, he is not a user of their products. Our own soul eater wigs senior players is the game, do not need market research, we are their customers. The following is the Razer founder Liang Chen Min dictation: the ultimate creation of a single product before Razer, I have previously been a gamer of. I personally like a lawyer, it may be more biased like playing games, so in the end want to try to play-based entrepreneurship. For me, I just started having fun, you want to do a fun thing, do not study the market did not do any preparation. Three of us raise $ 3,000 dollars started. At that time games peripheral products do not exist, we may be called \u0026 ldquo; father of game peripheral products \u0026 rdquo ;. We just wanted to design a product for yourself, do a gaming mouse, the outcome is up to collapse, but we do not mind, but you can also go back to roots. We have several friends are engineers, done before the product in Taiwan, so we went to Taiwan to talk to people talk, they say that this product should not people want, who would you want a dedicated gaming mouse? And doing it very expensive. We ask around friends, and asked who would want this gaming mouse? Friends, friends of friends and later feel very interested, I said that you need to pay the deposit. This is regarded as an early public to raise it, the first products are doing so out. Then we went to a European company, tell them we have a new concept called gaming mouse, but we must first pay a deposit, to give their product a few months later. That company is also a European game companies, they said, we believe that once. So the customer first cast our money, we make products and then sell him. Has done a very good product, then sell very well. Early this time we only have one mouse, there is no strategy. A couple of years ago the company started basically no sales, all channels found us. When I heard a lot of people have this gaming mouse, so with Best Buy said they like the game Mouse, Best Buy began working to find us, then most of the sales channels are actively looking over. (I dark horse Note: Min Chen Liang in an interview before the report and mentioned several times in his paranoid perfect product or perhaps because only a product, but this product has done, especially in the perfect light Chen Min stringent requirements, so. by a single ultimate product and user reputation, they gradually open the market) sense of participation Our mantra is \u0026 ldquo;. For Gamers, By Gamers \u0026 ldquo ;, so from an early start, we'll try the sample to the senior players, they will Feedback and suggestions, we'll continue to revise product. Until now, too. Early on, our customers are in the game at home, they are our customers and our investors, they will continue to provide advice to us. I remember our first product launch, they will tell us that want you to have this second product or replace the function of a function. Until now, we are in a popular way to produce products. From 2000, we began sponsoring electronic sports players and e-sports, we are now the world's largest electric campaign hand of sponsors, more than 50 electric campaign hand in mew mew wigs our's. The samples developed, we will give the players to test, through their feedback before making a few more samples, this is an optimization process, there may be Cosplay Costumes two or three times, there may be a dozen times. After doing the products we make these opinion leaders public testing, they test well after we will publish. We do not sponsor any of our products without electricity campaign hand, they are the first to use our products, our customers, we will go to sponsor. Currently we have a total of four or five mouse models of products, both Keyboard, two headphones, not a lot. Our game home users on the one hand, on the other hand is the high-end users. We did not mean to do high-end, but in the design of the product are looking for the best when the best time to do the corresponding user will become the high-end users. Not the same as with other companies, we generally do not do market research, every reason to develop new products, mostly because we ourselves want one. Like gaming mouse, gaming keyboard, gaming headsets, we did not at the beginning of the industry. We do best is that you can guess how the future of the market rather than analyzing data to find a market. For example, when I want a notebook, but that most of the laptops are too bulky thick, so we started doing light notebooks and high performance, this has been Razer gaming laptop, although the pricing is relatively high , but eventually sold well. I guess the market can be very easy and can be very difficult. Very easy because we design products for themselves; very difficult means that if you want to find a company willing to design their own products, very difficult. Because most of the president or CEO have been too far away from his clients, he is not a user of their products. For us, do not need market research, we own is their own customers. I think the reason why our brand is very strong, it is because we ourselves are experienced users of their products. Currently only two global brands, it'll logo tattooed on me, one apple, one is to us. If you ask us what brand strategy allows a person to put our logo tattooed on me, I find it hard to go to restore. Even if tomorrow there is a person that I reinvested $ 100 million invested in you, and then do one and the same brand, I do not say I can do it. Sometimes, this is the reason opportune. Because we own the game home, only to focus on the game industry, this is day; when we can only do one of the best product, to find the best team to do the best products, with the game rising trend, more and more gamers, we seize this user group, they themselves are not the same character with others, hack wigs have a certain loyalty, reliability and geared to the degree of madness, which is human; location means development of the global market. But we are not the same place with others, we enhance the technical level when all of the mouse, the mouse DPI elevated to a new level, it opens up a new market, and gamers DPI demand is highest. Before we find out exactly what people have been a friend of the way to do products, many team members are Parttime (part time), until 2005, we started financing, made a firm, formal planning, the introduction of the second product. At first, we just went from selling goods through a friend, and later, Best Buy and other large shopping malls began to find us. In Asia most of the way through a proxy, if the market is large enough, it will open a branch by branch to manage the agents. With the development of electronic business, Amazon and Jingdong are our important partners. Currently one fruit basket wigs third of turnover in North America, 1/3 in Asia, 1/3 in Europe, several hundred million dollars a year. Now we have 10 branches, nearly sailor moon wigs 500 employees. But they are mostly not in the office to work. We have a virtualized office, we communicate by email or a chat with our own creation tool, which is a trend in the future of the company. I think the company's most important is to give us a platform to communicate and culture. With the development of mobile Internet, we will launch its own smart bracelet. Now many people say wearable device is fire, but there are a lot of people have questions about what will take the lead in technology products on himself, I think it is a game at home. From this perspective, we compared with other companies a big advantage, because many gamers is the first science and technology that some people flourish. This article i dark horse All rights reserved Please indicate the source, tort reserved.