CNNIC Report: China's online shopping is moving away from price-driven world network operators [i] in the previous note, we proposed five stages of development of electronic business point of view. Today, such a stage theory being confirmed. According to the report released by CNNIC, China's electricity business development is moving from price-driven shift to service-driven. April 2014, the China Internet Network Information Center CNNIC issued the '2013 China's online shopping market research report.' The report shows that in 2013 online shopping market forward steady and rapid development, highlights the huge market potential. As follows: on the one hand, online shopping fullmetal alchemist wigs transactions accounted for the total retail sales of social consumer goods increasing; on the other hand, online shoppers 48.9% penetration rate of Internet users compared to the growth rate 2.3 percentage points higher than the growth rate of Internet users . 1. The size of increase, the traditional retail urgent restructuring continued rapid development of online shopping market forward in 2013, the transaction amounted to darkstalkers wigs 1.85 trillion yuan, an increase of 40.9% compared with 2012. 2013 total online retail market transactions accounted for 7.9% of total retail sales. Since online shopping cart with a strong entity substitution effect, so the traditional retail business electricity provider transformation is imminent. As of December 2013, China's online shopping users reached 302 million, representing an increase of 59.87 million last year, an increase of 24.7% from the 42.9% utilization rate increased to 48.9%. The rapid expansion of online shoppers is net purchase market development has laid a good user base, releasing a huge market potential. 2. User Market Share: Taobao topped Taobao, Lynx, Jingdong Mall user share the top three in onimenokyo wigs the online shopping market, accounting for 90.7% of the user market. Among them, Taobao accounted for 65.3% of the user market share, Lynx occupy 13.5% of the user market share, Jingdong Mall accounted for 11.9% of the user market share, customer market share of less than 2% of other brands. Given this situation, the electricity supplier market, the electricity supplier companies have taken \u0026 ldquo; open platform \u0026 rdquo; policy, Taobao, Lynx, Jingdong Mall merchants settled recruit, develop long-tail market, other big brands to enter the electricity business platform to get user traffic . 3. category scale: shoes clothing and shoes are still popular online shopping market is the most popular category of sales, accounting for 75.6 percent of its purchase of the crowd. Followed by general merchandise and computers, digital communications products and accessories, the proportion was 45.1% and 43.3%. In view of the clothing and footwear category huge user demand, electricity providers have expanded vertically clothing and shoes category, the category with the greatest potential to compete for the purchase market. Order online shoppers after 4.90 conversion rate for focusing on cultivating the age of intergenerational perspective, 90 have better online shopping habits, it is focused on cultivating business enterprise objects. Performance: 90 after shopping site browsing is not high, Cosplay Costumes but the higher order conversion rate; up to 90 after the acceptance of mobile shopping, mobile shopping channels through the debris of time occupation can improve website traffic after 90. Therefore, to increase 90 after the new generation of users can be increased efforts to train reserve forces shopping site, seize the age intergenerational replacement opportunities. 5. The growing role of social marketing studies show that online shopping, socialization factor in inducing the consumer motivation, socialization purchase has been developed as a consumer spending patterns of online shopping. Socialization factor in promoting the role of online shopping, online shopping to make socialization for promoting the growth of online shopping market new impetus. 2013 semi-annual per capita net acquisition cost to society of 1364 yuan, accounting for 42.1% of total net purchase semi-annual per capita spend. Socialization shopping guide site, use microblogging fraction of the population, followed by the professional shopping guide website. 6. Future: A New Hope, services and mobility of 2013 China's e-commerce market to mature stage of development, the growth rate of the more than 50% stabilized to about 30%, the market trend gradually from \u0026 ldquo; price-driven \u0026 rdquo; into \u0026 ldquo; Services Driver \u0026 rdquo ;. With the popularity of smart phones and improve hell girl wigs the shopping experience, mobile online shopping has become a fashion. Currently, online shopping is still in the PC-based; for a long period of time, mobile phone and PC Shopping complement future mobile phones to PC shopping trend was gradually replaced, but will mid wigs not completely replace them. Learn more about the report, please click to download the original. (Based on CNNIC, 199IT adaptation reports, please indicate the source)