'Golden Age' at the box office is low, really because of marketing enough? black read: small series yesterday with their families to see the 'Breakup Buddies', three minutes a punchline, Ning Hao also considered carefully, just after the please teacher wigs laugh, not able to leave something. But for the high-pressure white-collar workers, the ability to laugh a elated, also considered worthy of the fare. Haze is very serious, very reluctant to buy reportedly very dull 'Golden Age' single. This is the dark horse i Entertainment authors newspaper contributors, his main point is: the box office is not good, really not completely shut the marketing thing. With the end of November holiday, bus station platform 'Breakup Buddies' substantial advertising also completed its historic mission, quietly removed. Marketing costs 60 million yuan, in seven days time to 'Breakup Buddies' to win nearly 700 million at the box office. At the same time, which has caused widespread concern in the 'golden age' from bad to worse, as of July 6 box office gross was 31.74 million, from investors are still far from the expected 200 million. For the 'golden age' failure at the box office, the interpretation has some truth to various reasons, such as the view that the 'golden age' should Cosplay Costumes be like 'day fireworks' as aired again after winning the prize in overseas; there are people that the 'golden age' of the main audience to travel, no time to watch movies. Its producer 程育海 the analysis, limited marketing expenses (8,000,000) to tie its elongated period (to pass the values of the movie), resulting in several activities spread only stay in a small area. Even, \u0026 ldquo; heist \u0026 rdquo; investors, has become one of the causes of poor marketing. But we seem to have forgotten a fundamental problem \u0026 mdash; \u0026 mdash; art films by box office sales marketing can win it? What is art film, what commercial film, currently does not have a clearly defined. In Hollywood, movies are not art films and commercial films of the points, all movies have their commercial appeal, but that does not prevent the pursuit of commercial value of the film at the same time, it will form a commercial aesthetic, and even become \u0026 ldquo; classic \u0026 rdquo ;. However, at home, for various reasons, \u0026 ldquo; art pieces \u0026 rdquo; to bring some tragic color, it seems they are destined to be prohibited release, or is bound to be no box office market. Box office difference are art films, box office sales are commercial films, this is only superficial \u0026 mdash; \u0026 mdash; otherwise we can not explain art film 'will be no post of' The blockbusting and commercial films 'Xiu Chun knife' at the box office failure. The following, by listing a number of China market, art films and commercial films abnormality poor. The first 2,3,5 point data can be visually concluded by 1,4 point you need to analyze: the 'no period after the' success at the box office, the industry is generally considered to be a special case, because this section \u0026 ldquo; \u0026 rdquo Han formula ; the movie, based on the director Han accumulated over the years on the basis of popularity, Han itself made use of micro-blog marketing also other directors can not match. The same dramas, 'day fireworks' not as 'will no period' as amazing, but also a leader in the art films. Their success is opportune: 'day fireworks' election in March 21 this year, released the one hand, the potential winning by Berlin \u0026 ldquo; \u0026 rdquo ;, strike while the so-called \u0026 ldquo; day \u0026 rdquo ;. In addition, the March domestic large little Hollywood movie is also in the off-season, when the 'day fireworks' exhibition, the most powerful opponent, 'Need for Speed' was released two weeks, can be described as \u0026 ldquo; \u0026 rdquo ;. location \u0026 Ldquo; and \u0026 rdquo; is the story of the film itself has commercial elements, such as murder, love, etc., where much repeat. From the distribution model, the 'day fireworks' premiere day has been arranged and more than 20 percent to obtain 10 million box-office success, with no other large competition, to keep its position in the row of film theaters, breaking 100 million for the foundation. If the same dimensions to measure art film 'Golden Age', the same does not seem opportune occupied day aspects, such as some analysts believe that the 'golden age' of the main audience is Wen Qing, eleven of them to travel the other, if not out, Wen Qing's viewing habits are gathering all kinds of horn Gala Li in the movie, rather than the theater must go; geography, the 'golden age' popcorn movie 'Breakup Buddies,' ' Black and White ', the emotional drama' dear 'collided, and knocked it completely; and respect, goddess Tang Wei's dears wigs appeal less Cock wire spokesman Huang Bo, Xiao Hong concern itself confined within a niche range. From the release, the 'golden age' of the first day of discharge sheet ratio is 8.80%, the box office is 7,460,000 ('Breakup Buddies' is 113 million, even a few days have been released 'Dear' also has 14.06 million), the first row sheet than two days dropped 6.65 percent, after the long at the edge 6, it can be described as a vicious cycle. The 'Xiu Chun knife' as a commercial film, its fate is quite very Xu Xi, accepted argument is that the director and the team as a rookie, the lack of commercial movie marketing experience, leading seen people say good, just do not hit, until the next movie line, just follow the media reports, the 'Xiu Chun knife' classified praised the historical archives. 'Old Boys: The Way of the Dragon', the single is to promote Divine Comedy 'Little Apple' marketing costs, will be close to 10 million to 200 million driven Divine Comedy movie box office, he described the achievements of a marketing myth. It suggests that, for \u0026 ldquo; art pieces \u0026 rdquo; is concerned, there are many factors for success, but the marketing is definitely not the most important, and for commercial films, the marketing has become the most important \u0026 mdash; \u0026 mdash; provided that have to be strict distinction between \u0026 ldquo; art pieces \u0026 rdquo; and \u0026 ldquo; \u0026 rdquo ;. commercial films This article i dark horse All rights reserved Please indicate the source, tort reserved.