Community Service O2O: light water to a cell to earn hundreds of thousands i dark horse: \u0026 ldquo; You can and I leave a shadow you \u0026 rdquo; July 25, when Ouyang Jie, senior vice president of Metro Holding in the morning to finish a keynote speech, immediately attracted a large number of \u0026 ldquo; Fans \u0026 rdquo; follow go VIP? lounge scene quite like momentum exit star. Ouyang Jie concern because of his keynote presentations \u0026 mdash; \u0026 mdash; 'silver for 20 years and community service O2O before the wind.' Ouyang Jie in his report, the community will become a real estate enterprises O2O future new \u0026 ldquo; GOLD \u0026 rdquo ;. Hot invited his photo, it is recognized that his views and optimistic about the market, hoping to residential property as soon as possible leveraging platform vendors. Whether developers or vendors have realized that the community will be a more down to earth than the traditional Internet sales platform. Community property in the big data fullmetal alchemist wigs before color life market, most developers of property management in this business always scoffed. Head of Research, said a Hong Kong enterprises, Hong Kong housing prices all know after so many years, it is impossible profitable property management business. However, the mainland real estate companies do not see things. Country Garden brand director, said Lin Wei camp, they are responsible for property management system analysis, if each owner of Country Garden's annual property management system through consumption of 1 million, it will be a big business one or two billion sales. Ouyang Jie, also holds the same view, he cited an example, a Shanghai real estate property darkstalkers wigs management business due to excessive housing construction area, to use the house as a temporary warehouse free bottled water on sale more than one brand of bottled Shanghai Water, water make a dollar per barrel price difference, the result of bottled water a year down the light to earn several hundred thousand dollars of profits. Although several hundred thousand dollars to hundreds of millions or billions of dollars a year net profit of the real estate business, just drop in the bucket, but if gathered together, in addition to bottled water, together with other commodities, sales of value-added services, you can expect profits indeed it is very impressive, not to mention this is just one cell of sales profits. As Ouyang Jie said in his keynote report, the current developers the most valuable \u0026 ldquo; assets \u0026 rdquo; it is after decades of accumulated development of a large number of owners, the owners of these annual scale consumption could reach one trillion yuan level. In the past years, also is relying on these owners, developers will be able to rapidly expand. Ouyang Jie said that under normal circumstances, sales \u0026 ldquo; old and new \u0026 rdquo; (ie old customers with new customers) proportion can reach 30% in Cosplay Costumes some regions may reach 40% to 50%, the value of the owners is evident. More important is that the owners of real estate development has become one of the most basic of large data sources. The owners of Metro Holdings, a considerable portion of the replacement house owners have to improve the living conditions of the stage. Demand for these owners and the corresponding data, collected through property, analysis, and then to the development sector, able to more accurately Metro Holdings investment and development to provide a reference. In fact, although the source of big data consumers are many, but the most important personal data to master but only two sectors: one to the bank as the representative of the financial industry, and the second is the developer. These two sectors constitute the understanding of personal and family financial situation of \u0026 ldquo; \u0026 rdquo ;. balance sheet This \u0026 ldquo; balance sheet \u0026 rdquo; the analysis of economic trends in the next step, will undoubtedly have a higher value. O2O business community despite the difficulties bright future, but the developers make money from residential areas O2O, nor so easy as imagined. Ouyang Jie said that to make money from this area, to enhance user stickiness is the key. Only give users a good experience, the owners of the property will increase the platform dependence, the property in order to truly become a platform. Currently the property management field in two ways: one is self-sustaining property developer; the other is non-self-sustaining properties. Generally, non-self-sustaining property companies may face a problem of the owners' committee not to renew the contract expires after the property, the property management company vulnerable to lack of long-term concept, difficult to consider doing property from long-term perspective. Ouyang Jie said the community service must be established on the basis of good service based on only do the basic service, will it be possible to do value-added services. He explained, Metro Holdings requires that all property must be the property from the tube by the Metro Holding Metro, and the service must do. Only in the case of all these work to do, we will do to consider value-added services. Provide basic services, only the first step. The company decided to value-added services which the community should provide, also a key. He said that many properties in this area can be content. For example, property for families on behalf of gardening services. O2O business community development challenges are many, one of which is a lack of community means of payment. Although it was suggested at the community card for access control and property management fees to pay, but because of the limited scope of these communities Card castlevania wigs difficult to support the owners. If the bank's systems, currently competing for community banks to finance business is fierce, in order to obtain support for the banking system in the short term but also more difficult. Moreover, the dears wigs current community O2O also suffered a vertical electric business competition. Faced with these difficulties, Ouyang Jie idea is to provide products and services in more \u0026 ldquo; \u0026 rdquo ;, by practice of providing services and vertical electric providers dislocation competition, the use of property services companies cost advantages of community service and service times Advantages to improve competitive advantage and the owners of the platform utilizes viscous. At the same time, he also considered self O2O, and vertical electric providers dislocation competition, which currently does not offer service. And vertical electric providers in competition at the same time, said Ouyang Jie, Metro Holdings also considered and some vertical business enterprise jointly. Currently most residential areas are not allowed unfettered access to the courier cell, the cell can only express general service concierge. These are expected to express the future owners of the hands of security personnel by Metro. As for the problem of the community payments, currently also have solutions. Ouyang Jie said that in addition to the development of Metro Holdings outside the house, there are a lot of urban complex project. Metro Holding residential property owners mid wigs in the future can not only use the community cards to pay property management fees, service charges added consumer spending, but also to the major cities of Metro Holding complex to spend, to expand the use of community cards a way through this.