Learn merger: Mimius marriage lucky star wigs homemade pouch text / world network operators reporter Zhang Jie marriage behind Golden Delicious sellers, bags and homemade Mimius need to face a series of fusion, the two sides prepare to respond? 'From then on, together.' This is Mimius and bags fullmetal alchemist wigs made promises to each other's commitments. May 23, full Declaration ambiguous phrase, in Taobao home focus map scrolling appears. For a time, two pairs of Golden Delicious seller conveyed news of the merger was uproar. Whether it is really in love, or forced, they have become big sellers of Taobao's first 'flash marriage' model. In the traditional business world, mergers between enterprises and more normal, why homemade bags and Mimius marriage has triggered a lot of attention? Occasionally behind the two pairs of Golden Delicious sellers are learning the convergence, learn each other's strengths to achieve unfinished brand. Mimius encountered difficulties in April 2008, Yu Lu Lu founded Mimius, a beginning, just to sell some unused clothing in the store. Two months later, mere idle clothing has been unable to meet customer demand, she began to purchase in Shanghai seven Pu Road. However, when business is booming, travel Lu Lu Taobao shop on suspicion of illegal operations, was forced to shut shop for three months. Tour Lu Lu recalls: 'closed shop for three months, and so I have some live, was already into a lot of goods, the backlog of inventory so I just want to quickly sold out.' Incidentally, the tour Lu Lu Zhang Jinguo students willing to apply their own shops to take care of her, so she began taking pictures on a new continue. In July, the new store, with chapters Mimius Golden State Register of identity began to slowly start. The school designed for little girls, from the choice of models to see the version, retouching a model to make plans, these shops are well-kept home. Until August 2010, Mimius become double crown seller, sales jumped tour Lu Lu let some overwhelmed. 'Is a small shop across the company, doubling sales, the need for a corresponding set of management system, otherwise it's hard to grow up.' There are the traditional large enterprise management experience travel long hair, the first time decided to help her daughter. Not long into the company, they found hair swim ownership Mimius shop is not his daughter. Years of experience told him that this might be the future of the company lies hidden. 'I have warned Lu Lu, can sign an agreement, the distribution of powers and interests written down in black and white, just in case.' 'I never had a sense of crisis. Now we think of the relationship so well, how could the event it? 'Tour Lu Lu Tan words, when Zhang Jin has become her boyfriend, she worried that such precautions would affect the feelings, so she did not want to talk about this issue. However, this risk is always present. According to rules of Taobao, a shop can only bind an ID card authentication, and can not be changed after certification, Taobao shop belongs to the owner of the ID card, but the shop owner is not transferable and change. 2011 outbreak of the Taobao mart store 'lust Museum' brothers against each event, but also to Taobao Marketplace sellers are a reminder. In the 'lust Museum' event, brother to brother borrowed sensitive national identity card registered to Man Wah 'lust Museum' Taobao shop, but as his brother's business is getting better, the Man Wah proposed a share to his brother whereby the outbreak of violent conflicts of interest, and even shop owner to modify the Alipay Man Wah password to prevent his brother to continue to operate, and ultimately brothers against each other in court. Articles in early 2011 had had a detailed report on this. Perhaps Lu Lu tour think this thing does not befall them, but things are not always as people would like, after all, the outbreak of conflict of interests, but the author does not swim Lu Lu, but had that kind of classmate Zhang Jin. In early May this year, the two sides there is a conflict. Subsequently, Zhang Jin disappear to go traveling. Since the shop registrant is he, for a time, liquidity Mimius all on Alipay are unable to extract, store tends to collapse. Two weeks later, Lu Lu tour finally received a phone call, the other party is not only totally denied that she is Mimius owner, but says she just Mimius model. Fortunately, although the shop is not registered tour Lu Lu, but Mimius trademark owners and the company's legal person Mimius swim Lu Lu. All this travel long hair look in the eyes of pain in my heart, but the priority is how quickly resolved. Pouch bags made homemade studio come to the rescue in the Qiantang River, 600 square meters area. Standing on the balcony on the ninth floor, founder Shen Min comfortably enjoy the breeze blowing, looking for a moment's peace. In four short years, this single-handedly founded by her together Taobao mart store, already has more than 150 employees and annual sales of over 68 million, is one of the few Taobao sellers double Golden Delicious. 'Developing too fast, there is no respite, feels like a dream, tired heart body tired, from time to time to give up the urge to smoke.' Shen Min bags made all the time imagined future. But, no one can predict the next second. Fear of the future, the group began to slowly diffuse Taobao entrepreneurs who grew up in. Presumably, Lu Lu tour have never thought about, had to Zhang Jinguo credulity, now made him so painstakingly built Mimius dilemma. Lu Lu and Shen Min travel experience has a very similar, they are holding the mentality to play, we believe it will double Golden Delicious Taobao shop kekkaishi cosplay into the column. Even so, the two girls had was not met, the two sides become attached to a telephone tour originated in long hair. Lu Lu and her boyfriend on tour these conflicts in the evening, swim long circulated Taobao small two hit a phone call, hoping to get professional advice, let her daughter's career dream continues. Perhaps fate, when and Taobao small two communicate, he got a message: 'Shen Min pouch made of people are looking to take over.' Long trips decisive, in the case of the consent of travel Lu Lu agrees, decisions and bags homemade talk about cooperation. May 16, 2012, Yu Lu Lu and father first came to visit Long homemade pouch. At first, Shen Min that no more than two so-called co-branding promotion activities. Soon, Shen Min found that this is not the case, she first heard the whole thing Mimius causes and consequences of the merger also received an offer to tour with long hair. Prior to this, Shen Min hair swim seen only TOP100 summit on Taobao, Taobao insiders have called him 'tour boss', is a typical sense of obligation businessman. By Shen Min's words, although the tour leader is the father-level characters, but there will be no gap in the philosophy and operational level is very congenial. 'You can.' On the spot, Shen Min gave his daughter a positive response swim home. Then, the two sides began to discuss the details of the merger, the signing of the agreement. Eventually, the two sides reached a mutual consensus of the other company shares, brand respective owners. 'We are very open-minded, do not care, or need to talk at least six months.' Three days, two double Golden Delicious sellers merger issue, it settled. Through cross-shareholdings, bags and homemade Mimius it seems to have paved the way for further cooperation. Definitely not hit it off impulse Shen Min Lu Lu and travel experience quite similar, which makes them hit it off. They all like to buy new clothes do not stop saying goes, 'the girl's closet, always less clothes.' They open Taobao mind, it is also to deal with idle goods. In addition, their own Taobao shop is not registered, and tour Lu Lu compared Shen Min seems better luck, her boyfriend has become her husband, and thus better understand the feelings of Lu Lu travel. Thus, Lu Lu tour operators to give up four years of the shop, with brands, companies, and some are willing to follow her staff, officially arrived homemade pouch. That being the case, before their problem is how to make rice bags find their first time home, but also allow fans to accept the sudden change bags. Incidentally, bags made has purchased Taobao HomePOLITICS May 23 of FIG. That being the case, why not to expand the focus of advertising by influence it? Two or three days, not only to the brand consolidation in the shop decoration highlights, and more to the new bags of homemade and Mimius synchronized, it does some hasty, but imperative. May 22, bags made of official microblogging renamed as 'Mimius bags made official microblogging', and announced from 23 Mimius 'married' to the bags home. Subsequently, Lu Lu and Shen Min tours have sent microblogging response, and published 'Our little mood' were in the store, to merge preheating. The news came out, various comments continue, the majority of people have expressed their support and bags made Mimius merger, many of rice in microblogging message, a sense of Xie Shenmin help swim Lu Lu. 'I'm not so great, we still based on commercial cooperation, bags under the eyes need help Mimius of homemade.' 沈敏平 pale described how, every word in good faith. However, the combined speed so fast, people will ask, it would not be an impulse racking our brains? Shen Min said he was a relatively strong sense of justice, but she thought it is definitely not impulsive. . 'Although, this is not a commercial cooperation necessary, there will be a part of emotional factors exist, but for the two brands, the future development of more good than harm' marriage motives: to find the other half of May, launched a homemade pouch 'Miss bags wedding season' activities. Not difficult to find, it is called Miss Shen Min own bags. 'Licensing year, and we have no time to do dragging ceremony April intend to do wine, you can have things all day long, the last still failed to do so.' Busy, Shen Min life has become the key word, too busy to get married We have time. Prepare yourself for the original wedding season, but accidentally found the other half is made bags. Shen Min had a smile, always felt very strong, but with increasing age, and gradually felt a powerless tired. Shen Min pocketed who wrote the letter, has this to say: 'A 31-year-old woman, married to now not free, but did not dare to BB, obviously to the fat of age, had tried to lose weight, the teeth decay Corn grain big hole, and had no time to go to the dentist, but do not say anything to enjoy life, love life and I really want to rest and wanted to travel and wanted to accompany her mother to watch TV, Hao Xiangshui to wake up naturally. ' Initially, Shen Min just for fun, but with the development of eye, shoulder more responsibility is. 'Want a stable life, although some people would like to take over, but rest assured that the person has not been found.' I often think about these issues, Shen Min always give up and continue the tangle. In this way, not difficult to understand, when the boss found Shen Min tour to talk about cooperation, the two sides hit it off the why. Six months, Shen Min has been looking for bags that 'the right one.' Mimius and bags under the eyes, same as born in Taobao, the customer has the same age group, but also has experience with traditional enterprise helm, both can be described as a good match. Bags and Mimius like Dry Wood Fierce Fire, after the encounter momentary flash marriage. Shen Min finally a kind of joyful relief. In the business world, there is often such a situation: a small company has a promising product, but lack the sales team or commercialization capabilities, this time, this small company would seek another good sales of companies, sold together New product. Through the rational allocation of resources, the two companies can achieve '1 + 1 \u0026 gt; 2' effect. Bags made for the purposes of, Mimius and despite their different styles, but the management and supply chain point of view, it is '1 + 1' in another '1', the two sides are looking forward to cooperation can bring win-win situation, this is the bags under the eyes Homemade premise and foundation and Mimius cooperation. However, to achieve this goal is not easy to win, both sides know this is very clear: 'We've going to go into a downturn, which requires real integration we intend to autumn and then force..' Stop and do the integration, in Shen Min seems to be today's top priority. The combined first step: to improve management efficiency 'We have encountered a bottleneck.' Shen Min no secret. 'Most came into contact with Taobao, just holding the psychological play, never thought would come now.' In the bags homemade body is experiencing a small shop 'pupate into a butterfly' process. Shen Min gave reporters a set of data: In early 2011, bags made 30 employees by the end of the number of employees more than 100 people, in May 2012, the number of employees has reached 150 people; in 2010, sales of bags made more than 30 million, In 2011, sales of over 68 million. Clearly, Shen Min rely on their own power can no longer afford, it is out of control edges. 'I'm an emotional person, but learning design, large companies did not manage, if the previous small shop is managed by a team of personal charm, so now is not enough, you need a sophisticated and well organized manager architecture. 'In addition, Shen Min to costing as bags made another bottleneck. 'Mimius profit let us very surprised, which I could not have imagined before.' Shen Min did not disclose specific data, but apparently has not put bags on the sales target, but it began to pursue profits. 'Sales are doing to others, we do not choose to venture, this data does not make sense for the bags under the eyes, we have to begin the pursuit of profit.' Pouch confusion is not unusual for family, Mimius encountered similar management problems. In 2010, five crown Mimius has some small companies feel, but travel long hair said:. 'If the company's management does not break, it is difficult to get long-term brand go' swim hair recalls that Mimius no specific organization, simply to allow different people to be responsible for the procurement, customer service, shipping, etc., scheduling and coordination between them is relatively confusing. Not only product quality can not be guaranteed, even delivery of the goods can not control the customer experience is not guaranteed. For example, Mimius there were introduced a few of Yushoukuan, commitment to clients June 10 shipped, but in fact, to the 20th still no trace of the goods. 'Whether it is a traditional business or e-commerce, products and services, leaving the core point, there is no continuity, it is necessary to do the supply chain, this is the key.' Tour Lu Lu also said that he would only focusing instead on things, even though employees done well, it will not be punished, only their own re-do it again. 'Tubes are particularly troublesome, how well people do the design management?' Tour Lu Lu says with exasperation. Thereafter, the tour leader began to take over the entire Mimius operations management, organizational structure, and Lu Lu swim only need to concentrate on design and development of products. Bags home have tried to find such a job as tour manager boss. In mid-2011, bags made to hire a professional manager, although things seriously, outstanding ability, but Shen Min always felt the two sides have differences on the concept. 'Now the manager can be found, either make electricity supplier, or is the line of clothing, few people clothing, electricity supplier truly integrated.' Shen Min did not want to let go bags made of pure electricity supplier of the road, I do not want to blindly do operations from data and traffic, but starting from the product itself. This idea, eye abnormalities consistent with homemade touches Cosplay Costumes and Mimius. After Mimius and bags under the merger, tour leader within the company began downsizing. Previously, Mimius annual sales of 70 million, 4,000 square meters warehouse, a 90-person team. While sales of similar bags home with 2400 square meters warehouse, it takes a team of 150 people, the number nearly doubled, efficiency is not high. When the shop to a certain size, the seller is bound to face a large C decision paths: one path is a continuation of the previous management, mostly family-owned development, have good sales month, but no more development; while the other path is the transition to the company, the rozen maiden wigs company attempts to have the necessary organizational structure, but it is likely to cause the management structure is too large. Bags homemade chose the latter, because the organization is too perfect, leading to the division of meticulous but lack of coordination, so that inefficient. 'Man is not much, but in essence, I carry out multi-skill, so that each person's work saturation.' Tour Long says. Perhaps this is the first step to improve the gross margin homemade pouch. Unfinished road brand of these two styles of women's brands, exactly how to spend future marriage life? As a designer tour Lu Lu believes that it is because of different styles, superimposed customers may have, they will continue to maintain two brands unique charm. For styles this topic, visit the boss so see: 'a girl of the day dress is to change depending on the occasion, need to wear suits to work, appointments, then might wear some sweet, if it is shopping, you will want to wear casually.Usually a woman's style is diverse, and not only, will be more interested in what kind. 'Tour Lu Lu had thought about doing a deck, locate the style and similar bags home, but needed to establish a new brand energy and financial resources are huge, it has yet to push. She said, 'bags home huge customer base, brand awareness already exists, such cooperation will be very easy.' In fact, although the shop has been merged, but the trend Mimius sweet little fresh and puffiness little interesting, still can complement each other. Shen Min said that the future of C Taobao shop will be set shop in the main two brands, will mix and match a similar style clothes sale, there may be the possibility of assimilation. The two brands of Lynx flagship store, will highlight the brand personality, to form a brand of independence. Merge their strengths and weaknesses in the business is also different, complement each other can do. In products, bags made of strengths Dongkuan to cotton, cotton-based play, will be more hit color stitching. And Mimius done a good spring and summer, a series of chiffon, lace, wool, with solid color. Seen in this light, the two sides can complement the missing merge with each other category. On operations, eye family planning, the plane is strong, interesting theme every month organized activities, not only a lot of fun, and are in line with bags home style. And Mimius strengths are in product, attention to supply chain management and cost control. As a result, the front end and back-end operations to promote the production problems are solved. Two brands have a clarity not only complementary, even the founders have strong complementary character. Learn Tour Lu Lu knows, called her house women can not be overemphasized, all day sitting in front of computer design to see the version retouching, she katekyo hitman reborn wigs is only focusing instead on their own evaluation work. After the merger news came out, travel to face negative comments on Lu Lu Weibo, more choice to pull the black or deleted, 'I do not know how to respond, might as well not listen do not ask.' Shen Min Qiaqia some 'justice envoy' Fan child, she more outgoing, likes to explain everything. 'We both personalities are complementary, in a company, the need for such a different life style of the people, do the design should be like Lu Lu so tolerant, so it may be necessary to promote me.' Shen Min said with a smile. Currently, the tour leader is responsible for the company's management, Shen Min is responsible for planning, copywriting, Lu Lu to travel products, responsible for the design of the two brands. In their view, this is the most rational division of labor, the respective strengths into full play. Difficulty: supply chain integration for blepharoplasty family's old customers, the shop after the merger may make them slightly suited, because turning the pre-sale bags home from the spot sales. 'While it has been thought the sale is a very good direction, but always felt that in a short production delivery, uncontrollable factors too, so dragged.' Previously, Shen Min usually ordered way. In this summer, for example, in February began to prepare the goods in June, half the time in the stocking, funds are also pressed on stock. If the sales situation is good, no problem, but once the sales problems, financial pressure will be enormous. Tour boss in view, the core online retail is fast fashion, the sale is the best solution. 'The reason why the reaction fast enough, the idea of the problem.' He said. In fact, in Amoy treasure shop on C sellers, many still use the line in the traditional way companies manage their supply chains. In general, the line will be held in the Four Seasons brand traditional clothing orders will advance one or two quarters open. But tour leader believes that under the current Mimius and bags made of scale, better model is carried out after the sale rapid response, thereby reducing the risk. Prior to this, the pouch made four months in advance to the factory orders, however, eye home goods will lie in a warehouse for two months. In addition, because time is not urgent, but also makes easy lazy employees. 'The traditional garment enterprises have specialized fashion consulting firm, but no shop, only by virtue of the sensitivity of the popular elements of the boss to judge, after six months if the consumer does not accept these elements of fashion, that stock how to handle it?' Tour Boss analysis. All along, in order to avoid being trapped Mimius stocked, tour leader is to take the form of sale. Lu Lu tour for the first time to capture the fashion element, select the appropriate fabric color, pattern, price, making the production of the kind of clothing, then product photography, drawing on the new. At this point, Yu Lu Lu's work is ended, the next leader will travel to control the supply chain. 'In fact, we have chosen fabrics 70% to 80% are common models on the market, even if a small part of the special pattern, you can get immediately fabric factory making printed only takes two or three days, which are to be control. 'tour leader for all aspects of the supply chain eloquent. Currently, the bags under the eyes and Mimius progress made in the integration of supply chain resources. Under normal circumstances, from material procurement to production needs about 10 days to complete, but the delivery time commitment to consumers tend to stay out of five days margin, so even if there is part of the problem, there is enough time to respond freely. In addition, the tour leader chosen plants 30 to 40 people, mostly small factories, skim large factories willing to take small orders of reasons, in fact, such plants are also more suitable for small single. 'Traditional business orders received large factory is pipeline operations, and such small factories are doing the whole product. Compared to the pipeline mode, making the whole greater flexibility.' Tour boss to 'world network operators · managers' For example, if the line mode, it can only be shipped after the completion of the last step, and if the whole model, assuming the plant is on the 10th delivery, then it could be completed on the first section 7 products Ship. This is more suitable for online businesses, customers also have a better shopping experience. For the retail industry, the supply chain is a top priority. It contains two concepts, one is how to control the quality and delivery of goods, and second, how to control the inventory, the inventory trying to control in the smallest range. 'If these two things done, even if sales of bigger, money will only inventory in.' Shen Min Find managers mind, it is precisely because of the integration of the supply chain bottleneck. Bags made just one month before the merger and Mimius, just from the sale of thousands of pieces of clothing each performance point of view, sales performance has improved about twice. Homemade bags and Mimius merger, originated in accident ownership dispute caused by the shop, but the rapid and harmonious merge, but it has a necessary reason: after the shop to a certain size, the founder of management capacity is difficult to support enterprises continue to develop. Future, similar merger will probably be more common.