Mito Xiu Xiu founder Bio: Our product is how to fire up Source: i dark horse Oral: Wu Xinhong (Mito Xiu founder) Finishing: MEDICINE AND [REVIEW] As of January this year, Mito Xiu Xiu mobile end user a total of 120 million daily active 5.6 million; beauty camera launched 88 days The total number of users exceeded 20 million ...... kekkaishi cosplay This is achieved dazzling beauties data. However, before these dazzling data, more than 30 product Mito nothing. Today (May 24), Mito Mito Xiu Xiu Xiu Xiu founder 吴欣鸿 do it to promote their products on the product experience and were shared, in his view, ground gas, word of mouth, to make the schedule and Manner product is essential. The following is the Wu Xinhong dictation. Episode: Failed First, I talk about my own experience of business failure. I was in 2001 after graduating from high school to start a business, in 2003, when I bought a good domain name is called 520.com, then put the 520 as a dating site. But I soon found a big problem, I was too perfectionist, in order to ensure product excellence, many areas I have myself to participate, for example, the prototype design, web design and front-end script, and so on. Thus, my colleagues very large head, the biggest problem is the time delay - had a month to do, have to drag the three months to do this project for two years on the 'hang' the. I summarize this project failed for two main lessons: they do not do things they are not familiar, and the second is a perfectionist kill people. Later, he also made a lot of projects, from 2005 to early 2007, I had no less than 30 projects, each project looks kinda fun, but none bigger. So, I also got a lesson: things have to focus, want to do anything, but not do anything. Mito Xiu Xiu founder Wu Xinhong 2007, when I accidentally made a good product - Martian. This product was in the '90' friends very popular, with the former doing very different product, I spent three days time to put the Martian get. Furthermore, it has been the spread of viral, we did not spend a penny to promote, by 2007 our customers to more than 10 million. Why Martian succeed? I think the key is to cut the needs of young people, because it was this group of people known as 'non-mainstream', and those who think the mainstream did not look legend of the galactic heroes cosplay on them, nor do the service their products. And we are holding the attitude of playing to do this little product, just to meet their needs. In addition, marketing is quite useless curiosity, a lot of people just because of curiosity and the pursuit of individual use of our products. Story: We were born to these non-mainstream user called grass-roots users, and their needs more than just text, personalized, they also have great demand for image personalization. I use Cosplay Costumes Baidu index keyword to search non-mainstream, it found that 'non-mainstream picture' and 'non-mainstream picture' of these two keywords add index exceeds 100 000 per day. It makes me feel very strange, users search for these pictures in the end like why - they just want to do more personalized photo. At that clannad wigs time, there is no market demand for these products, such as search, 'non-mainstream picture,' the result is the PS tutorials, while we do on the initiation of a non-mainstream pictures of software, which is now the prototype Mito Xiu Xiu . In 2008 we began the development of this product, the first named Mito Xiu Xiu master, and in October of that year officially launched the first edition, we find quite popular because it is not a product on the market. We are also user Martian inside to do some promotion, use software to quickly rose up. Two months later, we found that although the United States tuxiuxiu master in line with the needs of users, user promotion is also relatively to the force, but users active dissemination or less, then angel sanctuary wigs it is not a name to consider serious. So we decided to change the name Mito Xiu Xiu master, came up with more than 50 names, even meituxiu show baby wants, and finally decided to use the Mito Xiu Xiu. Why? First name relatively lucky, because I believe that is also the name of Feng Shui, every name I have to check the 'Book of Changes' corresponds to the good and bad, and the name Mito Xiu Xiu is very good. In addition, I also found that 'beauties Xiu Xiu' The trademark is not registered, we quickly committed. Each name is a symbol, such as Mito Xiu Xiu is a symbol, when users see Mito Xiu Xiu think of us think we can see Xiu Xiu, so as to have the memory point, the user actively spread When will think of your name. Mito Xiu Xiu to earth to do when I have asked my colleagues associated with the product as much as possible the rapid iteration, before the product is not listed, we will be out a week DEMO (Note: The demo software), it will give the whole company after DEMO colleagues used, then do research. Whether we are a product manager or other members must go to one of the line contact with customers, we usually choose Internet cafes and other PC users more concentrated, but also to university canteens, cafes, on the street, for example, a passerby stopped He asked for the use of experience with our products. In particular, I want to explain, we take a lot of DEMO is to allow users to experience, and product improvements from the collection, which also allows users to communicate with the entire team to maintain consistency. Because the concept of product managers and engineers are not the same, and through this research, all of our team has a very consistent understanding of users. In addition, we also require engineers to continue to address the online user questions, so the entire company on the user's understanding and culture are still relatively strong. Word of mouth from behind the beauties Xiu Xiu products, our marketing substantially less money, when this course is also related with our own, we are Cock wire. We focus on marketing the user's word of mouth, I think word of mouth have three key factors: First, demand must be sufficiently rigid; second, to compare the excellent product quality, to continuous optimization; third, To create a user spread lines, yourself first with a concise words to express themselves, and we must continue to emphasize. We were doing when the PC version of the Mito Xiu Xiu, on the use of the phrase 'If you like Mito Xiu Xiu, tell your three friends.' In addition, we are constantly in many channels to guide the user to word of mouth spread, for example, spread by influential opinion leaders, Mito Xiu Xiu had spent a lot of network Reds and the more famous models do pre reputation to boot. Of course, there are many ways not to spend money, such as we have meituxiu show billed as a necessary software installed, we used this position to do market cooperation, but also get better free marketing. Schedule product schedule is particularly important, such as Mito Xiu camera, we deliberately choose to release before the Spring Festival, as have many channels before the Spring Festival holiday, most companies want to avoid the Spring Festival this schedule, I would like to come back after the holiday do promotion. Therefore, before the Spring Festival we have a good advantage, when very few companies in this schedule and our competition, Mito Xiu camera after on-line, continuous ten ranked first place in the overall standings. Manner I always think there are any product Manner, such as good margin century and Lily are cut into this just to be dating. So after the success of Mars, we are particularly concerned about the product's soul lies. Martian soul is that it uses a very simple way to make even a small number of users to achieve a personalized text. Also, I think the soul with the team of the gene product also has a relationship, Mito Xiu Xiu do more happy, one piece wigs more smoothly because I myself was a young artists, had a habit of painting and photography, and the team there are a lot with me the same people. And the only way to be interested in the product core point and very good team, may the soul of the team and Manner done. After passing: phone a lot of people ask me why I do Mito Xiu Xiu phone, why not do the camera first, the camera in China is not mature ecosystem, because the card camera are Japan and South Korea a monopoly; and we can find the mobile phone industry? very mature ecosystem. We do not have a lot of ambition to do a cell phone, just wanted a continuation of a product. Slowly we have a clear direction of development - to do with the United States and related products, such as meituxiu show that 70% of users are women, and to the Mito Xiu camera, the proportion of girls raised to more than 85%. I believe this proportion will be higher in the future we want to achieve the ultimate girls need self-timer.