[Column] Yang super: 2014TMT hot Pondering depth interpretation of 14 areas i dark horse: December 28, well-known investment from media people over Yang Sohu IT jointly organized the 'Ultrasonic Salon' special capital Phase II Panelists include Pre-Angel partner Gu Hao, Qin and Tian Geng Yuan Tong Investment Officer, Cho, managing partner of investment Song Haibo and DCM partner had Zhenyu. This salon to explore the main areas of investment in TMT, the host and guests were all super Yang shared their views on the 2014 TMT field and outlook for 2015. The following are Yang Chao's share record, is he cold to hot 2014TMT field thinking, very dry. Internet banking there are many, such as P2P, IMF, online banking, etc. Bitcoin. Zichao think this area is to use the Internet more to solve the habit of thinking of people. How do you say? Now we can use a little money to finance it in the traditional financial sector is not understood. However, these areas do not yet belong to a rule or rules being established range, in this country during the Bitcoin has been characterized, and the rise of the Internet Banking in the United States, in China because of financial problems or cause other problems will not have the inherent financial highlights property instead of a long-term development. The IMF did not say, we all understand. P2P also belong barbaric growth stage. Why barbaric growth? Now there are many failures, no matter how much money you finally have the financial risk of failure, that the people of sub-super-credit system is imperfect, resulting in P2P also take a long-term way. O2O field O2O areas more fire this year, the traditional enterprise upgrading, eat, drink and buy Internet classified information. Traditional enterprises to upgrade or transition, second and third tier cities generally have a lot of real estate in the property market crash or a bubble, mainly due to the impact of the Internet is now under the conditions, most shops are replaced by standardized commodity electricity supplier. However, most of the traditional business have many opportunities to upgrade and transformation, consumption combined with upgrading may have a greater future development. Zichao also with VC friends who talked this thing, we can know that they are very happy to help boost traditional business transformation. As the name suggests we drink the traditional sense of saying something O2O. Including regional Internet, the traditional PC era we have a lot of sites are regions like, now combined with O2O will have some new development. Customers to China, thousands of World War II mission Hundred Regiments, evolved to last only a few, combined with O2O now is to buy a good development, classification information is 58, go to the market including network which several people, they also followed O2O direction, O2O whole concept is very fire. 2014, immediately after two days is over, I am more optimistic about this area, but it's a problem here? Many areas are still exploring how to better combine needs more attempts, so that the pit is relatively Big. Intelligent hardware intelligent hardware piece, I put it into two look. The first is the field of wearable, bracelet, watches, buttons, clothes, shoes, as long as the wearer is basically smart, can be connected. The second area, in other areas, such as large aircraft aerial Xinjiang, now Dajiang has become the new TMT company representatives Shenzhen. Including music, as some time ago out of children's intelligence projector, Sogou new sugar cat watches for children, as well as hardware such as the 360-derived cell phone handsets wisdom key to set some quick and easy way to control the phone, such as fast Natural camera. Zichao summary of the two areas, there may be more in the field behind, but we will summarize 2014. Two days ago to chat with friends, that next year will be a blowout intelligent hardware. My friends say that other Apple Watch out, Chinese hardware business sector to know how to engage, imitate, certainly boomed, China's favorite micro-innovation with a ready-made templates. I would like to see intelligent hardware or just need to wear a watch I can see the time, I do not know to wear wristbands can not lose weight, if not just to be in a ornate intelligent hardware will not exceed three months. Since the media from the media in 2014 was very busy year. Matrix Partners Zhang Ying brother said VC bubble, the last issue we Sharon said ultrasonic bubble problem, VC small partners mentioned here was one of the bubble factor summary of good, a lot of media hype bubble are we out, put some bubbles in the media attributed the reason is there is some truth, after all, science and technology reporter and business reporters there are differences, the current from the media to stay in between just for fun and business reporter, few professional tech reporter , in which a class just for fun has its own major work, so no problem still is professional degrees. Since the media in 2014 was very prosperous year, various self-media alliance was born, including our many platforms, many are from the media of the portal, including the entire large Sohu is the same. Public areas include the back of our, as well as Party B shall all be changed, for example, advertisers running ads, but now they will not push advertising in the traditional sense from the channel, it will find from media. Behind it, well-known from the media will build brand industry, such as my good friend omnipotent Bear made a specialty electricity supplier industry alliances, as well as some well-known from the media, including Luo Ji Luo Zhenyu thinking, a lot of positive I will not start saying negative. Over the past year since the media this child is a very hot hot. The last time we ultrasonic Sharon also said VC certainly not a single vote from the media, but he would consider a coalition organized or an institution, the risk of this situation may be better controllability. We say that a new generation of APP rush of that year, before the platform is professional defeat, is how to say such a thing? From the PC era to a mobile Internet era, PC is a great platform to start our great big penguin Tencent Why people admire because It is a large platform, now nervous penguin Why? Because specialization. Rush of that year, the mobile Internet era it is a starting point for the beginning of specialization, so that in the era of mobile APP They are specialized, for instance, watercress, originally PC era is a large platform, to pay attention to the vertical movement of the times is not a good development Finally, one area is vertical segments of APP and beyond, can only rest on our laurels resort recently developed a large watercress APP platform, in fact, this is the reverse of the trend of development, it is a last resort behavior. APP trend is the recent one year of specialization is a direct defeat. For instance, Mo city street two days ago so much noise there were numerous things with his ideas actually does not matter, the main problem is the people, we do not say about what, anyway, is the covenant. And now some of the popular new small applications, a variety of small applications, for instance, my good friend playing a \u0026 ldquo; jeer \u0026 rdquo; the application, more direct than the unfamiliar street, think about who is more direct, no subtle things. Again including some small application other vertical type, we open the application, what I want to do is show is, we might say that the smart phone is a human organ, anyway, can help people to do something, APP it may slowly will be turned into a feature phone, but also the people of a secondary organ, say the phone is a hand, then the APP may be nails, scratched his itch, or could not understand who scratched is also possible, which is direct. Further down the breakdown of APP trend is intelligent tool. For example, Baidu's map, navigation set your end is coming when, for example, left 300 meters to reach the destination, it'll be delivered to you say? Nearby destination you are going to find three Recommended parking, this thing really is basically useless, but sometimes listening is very friendly. First, it is to intelligence, if not intelligence can not use this tool, because we use tools now not to solve the fundamental problem, and now the tools APP has basically bid farewell to the competition the most basic functions, but the tool in addition You can solve the problem, can also help us, but also further our intelligence services. Second, if you are not smart tools, other tools intelligent, I'm sure with the other tools, it is an evolutionary tool APP, it is certainly tool intelligent direction. There are tools socializing. Also take Baidu map continue speaking, Beijing is traffic jam, we open to the destination it will come to a turtle Walker interface, I share with my friends this interface, I tell them I really was not intentional late. Walker turtle with traffic jam is a relationship, this thing is a social activity to share, but with ridicule sexual feelings, so tools APP anthropomorphic, time will better tool allows users to generate emotional sustenance, after all Emotional Development every day. Another is of APP overseas. This thing in China, especially our general entrepreneur (the first business) is not going to consider these things, because the entire Chinese market is very large, so that as long as you can catch a little, basically enough to eat . But there are many areas is already very Red Sea, the Red Sea competition, but there are a lot of mobile Internet global backward areas, such as India. For example, the Internet and other less developed countries, especially now that the mobile Internet development in China and the United States is balanced, we move in some areas is still very competitive, such as in China very competitive playing field, drop quick drop and competition has reached the unprecedented fierce, products and operations are constantly upgrading and evolution, the originator of playing abroad who they do not have much evolution. Therefore, we will some excellent overseas of APP, such as 吴世春 vote solo desktop valuation of a billion dollars this year, is in the very front rank of five-star overseas ikki tousen wigs applications, the desktop there are about 70 million overseas share, less than China I am sorry that out of a million, in a very beautiful overseas, including many other applications will choose to expand overseas, so this market hope that we can also be considered, if the entrepreneur but also a certain ability of entrepreneurs overseas, we can separate the provision of a new road. K12 online education in the United States from elementary, middle and high school education, China has not only K12 AK47. Although there is no K12, but we have our own entrance, fierce competition just as AK47, as we so stubborn people, China always have our China, including online education have our own way, you will always find an idea, find China in the direction of their own. I am more optimistic about the YY, YY is ground gas company, and what do all in China, do online education Zichao also very good. As well as including some upgrades in the traditional chain education, there are some emerging field of education. Like Luo Ji thinking, fans grow very fast, a lot of million valuation, Luo Zhenyu did a thing online education, educational users to learn logical thinking, we have philosophy course in college but have not heard Luo Ji thinking class of the field is very new, and you will be around the inside she listens, people just online education, but people did not say anything, here Zichao conclusion is upset, you must spoiler, you're not upset hard to survive, peaceful rise is difficult. Second, micro-innovation, the United States can not simply copy the model, we need to educate localization. There must subversion, New Oriental first time out of the project a number of online education, online classes was, when this model came out relatively early. Copyright was very bad, 5 dollars a pirated CDs directly to the model dry collapsed. Therefore, we must learn to subvert, rather than a simple online copy. Subversion, while what we need to learn? Learning to validate previous experience or knowledge, learning these things, otherwise, we subvert we do not know what things have been verified, you who is going to overturn. Another is education entertainment. Education is very boring, why China did not K12? The students will have time on the Internet, about the appointment. College entrance examination is boring, rare on the Internet, but also to e-learning courses, regardless of how teachers and parents recognize, how to compromise, students are not acceptable, you have to entertain, entertainment subversion of educational process we go this is possible . Smartphone Smartphone Zichao summarizes two words: hard and soft distribute combination Let the bullets fly again for a while; free phone era're just one step away. Recently Tze are thinking, old Zhou directly entered the Great God, I personally prefer the old week, very happy, this time a lot easier. Why? I have been very puzzled how to engage in the future chain of 360? You do not have a cell phone to say Other companies did not issue, for instance, it is easy for the QQ, because I do not need the phone, I was on the phone with my micro letter you can, there is no cell phone Baidu Baidu has nothing to do with me, as long as I Baidu can fruit basket wigs support large data mining, deep learning or generate content can be, for example, some of the things you questions and answers, the baby fever how to do? This is certainly something to see Baidu, QQ is not not look to see others. Baidu must be established on the basis of big data in the data mining investment is very large. But the 360 built security basis, it is safe this thing in itself requires a carrier, no carrier, how it is to talk about security? Security of your data, how do you say? Some attribute its heritage can be compared, for example, PC, With the PC, it can talk about security, the phone is the hardware, empathy is also possible to talk about security, so the whole down Zichao was thinking you do not own a cell phone 360, 360 a day is very difficult to sleep. PC era is not to say that we should vote a 360 computer hardware company, because that era and now is not the same, and now these phones do understand the Internet, many people are thinking, and even the Internet are veteran practitioners. Internet who caught a hard channel is difficult to let go, including millet, including Meizu have a strong Internet thinking, the old week this time requires a combination of hardware to do security, you have to throw a hardware mobile phone manufacturers, which said that the sub-super soft Hard distribute combination. Mobile Zichao predict future will slowly remaining three, one a 360 millet Meizu a great God, Why? Because they are a combination of hardware and software distribution, you can not say it is how Huawei exquisite workmanship, I think Gree air-conditioning, exquisite workmanship It is done in hardware, software Huawei may not, make software better on these three, may itself or with respect to the Meizu millet and 360, it may also slightly worse, force itself which point this year include charm blue phone 999 , go straight to distribution, occupying the entire low-end market. Then repeat Flex. How to say? This is followed by Let the bullets fly again for a while, and now we do not see anything, so let it fly for a while, followed by free phone era, only one step away. We usually Xiakan from the media, a lot of people talking on mobile phone for free this is not possible, because it? Watch hundreds of dollars that are difficult to offset the cost, but the phone this thing, even if you dropped to 999 or 899, it's cost is great, you say something 200 dollars, free for some small companies may be difficult, but for large companies is not a problem. What actually is it?'re Just one step away, step away from this reality of the situation is not to say how, but of backward time. Time and in the next year, a step backward away, when you reach a certain degree of cell phones, cell phone hardware and software combination of the above application distribution, APP distribution, including a variety of distribution you can offset the cost of hardware, when I it directly to you, to give you a cell phone. We were nurturing the mobile phone operators, to our free smartphone software behind the user must give the consumer what mobile phone operators to pay, so that only one step away, basically from the free immediately step away. Smart phone, I would like to mention our investment in this area is not something people are particularly concerned, but for TMT's strategic layout is critical, and it is possible to rewrite the history of the pattern of China's mobile Internet. Digital Entertainment Cosplay Costumes Zichao summarize three directions, the first big data predictive movies, more fire recently in this direction, because the film may also belong to the field of investment we TMT, it is now a lot of data to predict the big companies are doing, and soon becomes slowly a can not lose business, a movie might normally speak three hundred million at the box office this is normal, because your entire Chinese market coupled with what you are watching movies in general people, so many people, then you certainly not bad as long as the film is 3,4 billion market, looks a little better, more than 1 billion may, not more than 15 million, if the investment by big code geass wigs data to predict the film itself which is a very good investment mode, definitely Let VC elites will not miss this area. Here is the barrage barrage subculture. Anyway, this stuff was in the horse community i discussed this issue, saying that the barrage is not to replace traditional film, Zichao said it was impossible, why? We spend money, we certainly see a clean screen big screen, you have a barrage of words that may be it too generations, my generation have difficulty on such a thing. But the barrage subculture, subculture will affect many generations, not just our generation's culture, this thing is a fun interactive break, after all, no matter how the future, regardless of the mobile Internet or Internet, traffic is critical , it was there traffic, huge subculture groups. Including sub-tribe ultra light diary love doing community also subculture of people, very stylish, very young. In the TMT field, there is a saying who caught the young man, who captured the world of the future. Traditional cinema online booking distribution channels and new movies. Online booking includes a variety of traditional cinema movie site vertical fact, their earnings in addition to advertising as well as online booking of rebates, this is a bit O2O feeling, this model also buy feeling. In addition, new channels of film distribution, 360 and light media cooperation, the future of new products, the future it may distribute such as 'rush of that year,' kind of movie, not necessarily in the cinema after the release, it is possible to own smart phones or hardware the hair, though now, the Chinese people are relatively free soft spot, not the movie theater, then most of the audience may choose to watch movies for free. But sometimes when you download a lot of trouble, he took a small part of the money sitting in the toilet watch high-definition is the future of Pan-entertainment starting a trend. Such spending habits will change through high-quality service to the user free of the habit of just this, this area is a field worth looking forward to. HTML5 This is Andrews, Apple, PC's lover, a new type of entrepreneur chicken outlet, have a lot of people say that we recruit HTML5 team, how much money should be. HTML5 actually almost died, not micro-channel mad push hard to survive, why lover, inclusive better, artistic rendering is relatively good, including the dissemination of advertising will be better. Entrepreneurs tasteless type of new outlet how to say? Is an entrepreneur can not do great things, you have to be very rich very difficult, you do not have a business model to the last support, HTML5 is a technology, but a written code job, that is HTML5. I did not want to say mobile health, after all, I do not quite understand, but two days before my daughter was sick, sick child after super ready to go to Beijing University Hospital, then I thought kids would not be able to go to the hospital for fear of infection other disease, linked to a number of private hospitals, where 1,500 yuan, 3,000 yuan in emergency, a depressed, there do mHealth entrepreneurial impulse. At least I hope there is a pattern, I go to the hospital saw the child's disease, doctors can encounter gold content, I think the nail O2O, may be, but the hospital is like this, the government will definitely not let go of this death note wigs area , including a number of specialized this certification we are also very difficult, so the market is huge, but starting from the edge of O2O, for instance, began to massage, so now the home service massage class, the more, this is a good start other medical fields Tze not good at sharing it, we can think together and encourage each other. I was asked online travel online travel there is no future? I was talking to him, and now Ctrip, where to go, local tourism, the tourism market is basically basically all summed up, the first two are modalities, third What one is it? what model you have set but localized tourism, third acre of land, you come here, I have to make money, which is local protectionism, which is no passing. I'm here to say what side? Wushi Chun made a big brother concept, domestic consumption upgrade, we have money, we have money to spend wayward, out flowers, in the country to spend nearly as good as the Tyrant. Now an upgrade, you may domestic tourism market is light, not light, relatively speaking, came out to foreign markets, foreign travel came out, and now this piece of business the market is bustling. I communicate with friends, where Chinese people are the same, I had to study in the UK, catch the bus, ten people inside the two are Chinese people, you also have localized travel in foreign countries, which our country overseas travel business if you want to do foreign tourism market could also be localized and Chinese communities overseas travel agencies combined. This travel abroad is a new growth point in the field, it is also a chance. Small partners and sub-micro-channel micro-channel ultra entire summarizes the TMT field again in 2014, the derivative rise, in fact, really have a chance to shake the PC era Alibaba system. Including support for micro-channel micro-payment providers, waiting for a traffic light time can simply charge the phone calls on. Second, the public account. Micro-channel mobile Internet era, China is the only one which may be recognized so dominant, so that in the public account above, I hope a little like PC era, we have to cut traffic, you do not do in other places, you do in my place public accounts meet your PC what sorts of things, including, connecting HTML5 on the list, also with payment system, which also have a lot of work, and a derivative combined business. Including games, the game is the point of integration. But in the end of the year, out of a hardware API collaborators, in fact, fight Flex micro-channel cards, the future of smart hardware, I use micro letter as a brain or central to control everything, and this is still very interesting things to say, The implication, you have to compete for the distribution of mobile phones may still APP era, behind our micro-channel distribution to compete for what is it? contention is Flex intelligent hardware distribution, in addition there are still a competition for intelligent hardware distribution, sub-super-personal look at is Jingdong financial, to do is to show the scene, such as Jingdong financial (Jingdong all chips) do Tuman smart watch all the chips, and its essence is to make the distribution, the latter is a very good future. Just said the overseas market, including the cheetah how together, it is the occupation of overseas markets, mew mew wigs a good application occupation. UC, although the slowdown in the domestic market may be incremental, but it continues to plunder in overseas markets, including solo desktop. There are millet, although halted in front of a period of time abroad, but still can not stop the pace of overseas expansion. Living robot 2014, plus a living robot, how to say this? Two days ago with a sister Sequoia chat, Zichao asked what the sisters in charge of TMT investment together? She said specifically look robotics. A few years ago no special vote of the robot, well designed, ah, in fact, a living robot close to us. Including sweeping, sweeping robots start than ten thousand dollars, the family placed a loaded dress, back down to two thousand dollars, in the back a few hundred dollars a possible. As well as China's aging, to accompany an old chat robot can be put forward, the scene of the exclusive robot, all aspects of your life, when there is a special driver to accompany you do not know, anyway, is not good robot car shock. So this is a very promising field, and in front of that life robot, it is not especially popular now Industry 4.0, that the robot is to improve your overall industrial production processes and intelligent. Living robots or 2C for consumer service. =========================================== The Author: Yang Chao, love tribe Light diary community founder and CEO, 8 years of Internet product manager, serial entrepreneur, TMT from media people, Baidu one hundred authors, Sohu IT endless club 'Ultrasonic salon' sponsor and host, 'Entrepreneur' Black asked Community Star tutor, 2014 ELIFE horse campus entrepreneurship competition of the Beijing Division mentor. Since returning to the UK in 2009 did cloud computing, social networking, big data, and other business projects, have accumulated a lot of entrepreneurial experience. On a personal micro letter: yangzichao123123 little friends are welcome to contact the author of the Internet is very loving. 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