Auto Beauty staged 'multinational kill' mixed capital burn game world network operators [i] after auto market this fat parties can chew how long? Services, standardization, capital intense competition, and who ultimately Swordsman? Wen / Liu Kuang ever since O2O boom coming, after the entire car market is very much concerned about the capital, from second-hand car trading, home car washing, auto maintenance to car finance countless entrepreneurs and investors together toward the trillion market. Great opportunities but also accompanied by the arrival of more irrational, after each auto vertical segments of the market competition is increasingly fierce. Automotive beauty, maintenance and repair market accounted for the largest piece of the market share of the profits after the whole car, but at the same time a field in this area but also the entire automobile market the most competitive, who can ultimately Swordsman? Vertical Media: deep plowing resources to tap the potential influx of users to take the lead as a domestic car market automotive vertical media are not likely to miss the automobile market this fat, so the car home launched a support car home, easy car network launched Cars Butler \u0026 hellip; \u0026 hellip; 1, for automotive vertical media, they have been in this field for many years to provide vehicle information, shopping guide and other services to users, for car dealers as well as the entire automotive industry, including automotive consumers and other very well. For the segments of automotive after-market, they also have a very deep understanding of their own, which they create favorable automotive after-market platform. 2, the vertical media over the years deep in the entire car market, has accumulated a large number of car dealers and service provider resources, which for them to expand vehicle maintenance services to lay a solid foundation. Many enter the field of automotive maintenance O2O platform beginning we have to rely on a lot of pushing people to do promotion, in order to achieve cooperation with a sufficient number of vehicle maintenance service providers, vertical media saves a lot of time and money in this regard. 3, vertical media flow inlet relative to other platforms also have certain advantages, the car home, easy car network, Pacific Automotive, Sohu car and other automotive media have a lot of loyal group of car enthusiasts read information on its platform and these car enthusiasts are mostly auto maintenance market of loyal users and potential users. 4, car maintenance service provided by both vertical media allows users to choose home care, you can choose 4S shops nearby roadside stalls maintenance, the most important thing is also able to support parity, so that users can have in the choice of the consumer a more diverse selection. But the media in order to eat the whole car car maintenance market, further efforts need the following two aspects: First, train users in the media consumption habits of many users through the car home, dears wigs easy car network and other vertical media is to understand news and information, how these kanzaki h aria wigs potential customers into loyal user platform car maintenance also need vertical media have to do more in the boot. Second, several large vertical media now almost all transactions related to the new car, used car trade, car finance, a variety of automotive after-market services and other areas. Thus both good, but it also brings a platform for energy, capital and other aspects of the dispersion, especially in the mobile side, the vertical media launch vehicle maintenance APP is separate from the original media platforms separate, how resources effective integration of the vertical media, will be a challenge. Car Care O2O platform: capital burn game PK standardized vehicle maintenance O2O challenge is the most promising O2O capital side service platform, Bo, Pai keep cars, trucks son, Carradine, e maintenance, keep a car treasure, keep a car worry large number of outstanding car beauty conservation O2O platform have emerged out of, and by the mad chase of capital. First, the car maintenance platform is by means of the main advantages of the phone side, especially mobile phones nearby Location Search feature that lets consumers through its platform to find the nearest service provider, so make a reservation service, either select You can also choose to shop door. This will open up the online and offline car care service is being more and more consumers. Second, consumers O2O platform multifaceted compare the prices, services, and thus be able to choose the most suitable service providers, especially O2O platform for the launch of the business credit and consumer evaluation index for owners to choose the service provider provides certain reference. Under its three lines to the 4S shop beauty expensive repair problem is a problem many owners complain about most, and some are also introduced O2O platform maintenance supplies and auto parts, users buy online shop to find the next line to the parts master maintenance Cosplay Costumes beauty can save a lot of costs. Car Care O2O platform facing two challenges: Challenge one: the standardization of services. Each O2O platform access to a large number of car the story of saiunkoku wigs services, especially for some on-site service, how to ensure that all aspects of technology and services so that consumers can be satisfied, at present the major O2O platform have yet to establish a uniform standard. Challenge: Operators difficulties. For a O2O platform, businesses can lower open line to push through other more simple and convenient manner, but how can we make the platform have more loyal customers is not an easy thing to do, it requires a lot of capital to burn in order to occupy certain market share. To some extent, the pattern before the market yet, once the capital chain platform problems, such O2O platform eventually will face difficulties on the overall operation. Electronic business platform: Ecological closed loop after the run-up to dominate the cause for the entire car market, Taobao, Jingdong giant is also eyeing electricity supplier. Last year, Taobao jointly Beijing, Shanghai and other cities more than 200 online at the layout more than 30,000 automotive service outlets, formally announced to enter the automobile market; and Jingdong also launched car housekeeper O2O applications, and more than 10,000 domestic manufacturers reached a Quality Maintenance Cooperation. First, Taobao and Jingdong as two domestic electricity supplier giants, they entrance of the flow advantage to any other platform in a short time is difficult to PK, a large number of online shopping user groups in the purchase of other products will also buy Taobao, Jingdong car accessories, auto accessories. Second, Taobao, Jingdong as the two electronic business platform, users on its platform has formed the online spending habits, while relying on Taobao Alipay, Jingdong Jingdong relying wallet has opened its own consumer payment Ecological closed loop. Third, Taobao and Jingdong terms of brands, or from the financial strength, it is far more than other platforms. It is not difficult to explain why so many car repair service providers are willing to choose to cooperate with them for the customers, and better able to get these two platforms consumer confidence. Fourth, Taobao Jingdong rely on electricity for many years to establish a sound service system in the automotive market reprocessing service will have a great help, quality of service is critical to the automotive after market's ability to nurture a stable of loyal customers. However, after the electronic business platform in order to dominate the automotive service market, it is not so easy. 1, although Ali launched together cost-effective, Jingdong also launched its own channel to buy, but it is difficult to buy the market able to secure a strong advantage. O2O service after all, different electricity providers, more or need the line closely together, relying on strong resource online is difficult to make up. 2, the number of car repair service providers to cooperate with the electronic business platform is very large, although the inlet flow is large, but the average is assigned to each service provider inlet flow very much. Home wash: vertical cut break market barriers as car after car wash service market is consumer spending, a very high frequency segments, many are hoping the car wash O2O platform service as a breakthrough, scoring after the automotive service market, which keep a car little bit, little car is a typical representative. First, for users of public micro-channel number App or single use of the car service, the most important thing is to cultivate habits of users. When most people now want to car repair or beauty, the first thought might or 4S shops and service providers, car washing line and other markets given the kind of pain points O2O internet users under APP single opportunity to develop good habits. Second, through the door and into the car wash car wash, car wash O2O platform can quickly cut into the market, occupy a certain market share in this area. With the car wash and then accumulated subscriber base platform, and then introduced various types of automotive beauty, conservation, maintenance and other services, it is easier to open beauty conservation market. Thirdly, many car wash service providers will also provide services such as vehicle maintenance beauty, which for washing O2O platform cut into the beauty care market in the future on the accumulation of a lot of integrity and reliable next line business resources. With the car wash into the beauty care market, indeed more likely to accumulate considerable in the early user groups, but all things are pros and cons with students. On the one hand, the first to enter the car wash and then into the whole car maintenance market, will be lost to other car care O2O platform on the market opportunities. Wait until the other O2O platform has occupied a certain market position in the field of their own and then intervene into the market will face more barriers. On the other hand, car wash O2O platform cut into the beauty care market will also face problems of user habits transformed many users accustomed to using a car wash on this O2O platform, but it is precisely because of this and put it on a diet as a car wash service platform , when the car will need to purchase accessories, need beauty, in need of repair, the user may still choose to other platforms. 4S shop: mining value-added market for all the 4S shop, their biggest source of income is not selling cars, but the cost of selling cars after a variety of services, the rise of beauty maintenance O2O platform to 4S shop indeed caused unprecedented impact, 4S shop naturally can not sit still, so many 4S stores by means of its own online platform and public micro-channel number, etc. have launched a line of beauty maintenance services. First, 4S shops are generally one car brand distributors, 4S shop owners to buy the car, basically there will be a three-year warranty service, after a lot of problems in the car owners will naturally consult a 4S shop, this when the 4S shop owners to provide other services it will be granted. Second, in the 4S shop owners to buy the car, first establish a basic trust relationship, then select additional services 4S shop also will be more easy to accept. With the online reservation while the 4S shop to provide service under the line, it will be beneficial to better combine online and offline, to break the previous problem of asymmetric information. Third, 4S shop for all aspects of car owners are buying properties are most familiar with the repair and maintenance it also will be more handy, from the consumer's point of view, there would be more at ease. But the 4S eva wigs shop offers automotive repair and maintenance and other services there are many problems, which is why so many platforms to challenge the status of the 4S shop. First, 4S shop maintenance ubiquitous expensive problem, especially in the parts above the toll is much higher than a lot of electronic business platform. Second, each dealer 4S shop store burst angel wigs often not very much in the same city, customer service or maintenance often takes a far journey to reach the specified 4S shop, which also resulted in traffic, time and many other factors not convenient. Fast repair chain: open \u0026 ldquo; own service \u0026 rdquo; dilemma after the 4S shops, fast repair chain is probably now the owners have chosen the most maintenance of a place, by means of the chain advantages, such chains to create their own platform O2O It has certain advantages. First, because the service fast repair chain store more, customers can choose the nearest repair shop nearby for automotive maintenance and other services, from a convenience standpoint significantly ahead 4S. Secondly, many lines chain of fast repair after years of under-line services, has accumulated a certain brand, has been recognized by many owners, and these owners are often loyal customers service chain stores. Third, the maintenance of the technical point of view, fast repair chain compared to many roadside stalls on technical services is also easier to obtain the trust of the owner, but as chain business model, they also have unity in the service standard. Of course, fast repair chain O2O compared to other platforms, the development is still some limitations. 1, fast repair chain just in providing online services for its own line reservations at chain stores, for customers, not much selectivity. Many customers in the choice of car maintenance services, they often will shop around, this time fast repair chain will have some limitations. 2, create a O2O platform, in order to win the market, relying on its own stores is not enough. If you do not open, fast repair chain will ultimately become one of a service business O2O platform, but the outside world, fast repair chain also will face competition from other platforms. Buy website: \u0026 ldquo; take-home and to shop \u0026 rdquo; \u0026 ldquo layout under; powerless \u0026 rdquo; when it comes to buy the site into O2O market, the US group was undoubtedly the most ambitious one, of course, public comment and Baidu rice are not in this respect to the US Mission weakness. Currently several large buy site have all been introduced to store car service, recently with the US delegation led by more direct access to the on-site service, home with the intent to store takes all. First, the current major buy site, whether or moving end on the PC side, have had certain advantages entrance. Several buy site focused on local services, likely to attract a large number of automotive service businesses choose to cooperate. Second, buy site all these years has been in the deep local life services, life service to consumers in the choice of service consumption has developed a next line on the line to the consumer habits, more easily into the user's vehicle maintenance and repair services. Third, compared to vehicle maintenance and repair services, buy platform to other platforms has a great price advantage, which is that the buy site choose a car service the core reason. But buy the site from the overall view of the current situation, choose to see the few areas of movies, restaurants, KTV, etc. are more car maintenance services to select users is very small, for two reasons: one, a lot of car service providers just to buy site entrance as a publicity and promotion, and did not intend to develop their growing partner, hoping to buy them some line members of platform development, but often will backfire, select users buy services on the economic strength is not very strong majority a class of consumer groups. 2, although some service providers to buy the car user service attitude is also very good, but the service providers different platforms still be some distinction, which is destined for the quality of service requirements are very car maintenance services alone is difficult to buy bigger and stronger. The next few years, car maintenance also will continue to fight in the field of capital, the majority of car maintenance O2O platform will eventually sink in the ocean, this area will also occur to the shop door and a vertical take-O2O giant. (Edit / world network operators Jiangxue Fen source article submission, through world network operators editor, please indicate the source and author)