SINA fourth quarter net profit of $ 44.5 million representing a substantial increase Sina (NASDAQ: SINA) today announced its fourth quarter ended December 31, 2013 and full year earnings. Reported net revenues, Sina fourth quarter of last year grew 42%, reaching $ 197 million; net profit attributable to SINA was $ 44.5 million, well above the $ 2.4 million a year earlier. The fourth quarter 2013 results focus • $ 197 million of net revenue, compared with a year earlier, an increase of 42%. Non-US GAAP net revenue of $ 192.3 million, representing an increase of 43% over the same period last year, the company is within the expected range of 190 to 194 million US dollars in. • Advertising revenues $ 160.1 million, representing an increase of 45% over the same period last year, the company is within the expected range of 160 to 162 million US dollars in. • Non-advertising revenues $ 36.9 million, representing an increase of 30% over the same period last year. Non-US GAAP non-advertising revenues $ 32.3 million, representing an increase of 36% over the same period last year, more than the company expected to range from 30 million to 32 million US dollars in. • Sina net profit attributable to $ 44.5 million, diluted earnings per share of 59 cents. Non-US GAAP net income attributable to SINA was $ 33 million, representing an dears wigs increase of 267% over the same period last year, diluted earnings per share of 47 cents. Focus 2013 Annual Results • Net revenue long wigs of $ 665.1 million, an increase of 26% over the previous year. Non-US GAAP net revenue of $ 646.4 million, up 27 percent over last year. • Advertising revenues $ 526.5 million, up 28% over last year. • Non-advertising revenues of $ 138.6 million, an increase of 19% over the previous year. Non-US GAAP non-advertising revenues of $ 119.9 million, an increase of 23% over the previous year. • 2013 Sina's share of net profit of $ 45.1 million, or 66 cents per fully diluted share. 2013 non-GAAP net income attributable to SINA was $ 77.3 million, representing an increase of 645% over the same period last year, net income of $ 1.13 per diluted share, compared with a year earlier increase of 653%. Sina CEO Charles Chao, chairman, said: 'Good performance Weibo advertising and value-added services in the fourth quarter helped us to achieve strong the story of saiunkoku wigs growth in revenue and tegami bachi wigs profit for 2013 into the New Year to a successful conclusion in 2014, we will continue. We committed to product innovation to drive growth Weibo user base and usage time, but will help us seize the long-term growth opportunities. 'business performance in the fourth quarter 2013 net neon genesis evangelion wigs revenues of $ 197 million, a year earlier to 139.1 million dollars. Non-US GAAP net revenue of $ 192.3 million, a year earlier to $ 134.4 million. Internet advertising revenue of $ 160.1 million, a year earlier to $ 110.7 million. 2013 fourth quarter microblogging advertising revenue grew 163%, to $ 56 million. 2013 fourth quarter non-advertising revenues of $ 36.9 million, Cosplay Costumes compared to $ 28.5 million last year. Fourth quarter 2013 non-US GAAP non-advertising revenues of $ 32.3 million, a year earlier to $ 23.8 million. Fourth quarter 2013 non-advertising revenues microblogging was $ 15.4 million, an increase of 114%, which is derived from the company's authorization to launch data services, as well as growth in other fee-based services, such as micro-Bo game revenue sharing and microblogging membership fees, etc. . Gross margin was 64%, 57% more than the same period last year. Advertising gross margin for the fourth quarter of 2013 was 64%, compared to 56 percent last year. Fourth quarter 2013 non-US GAAP advertising gross margin rose to 64 percent, more than 57% a year earlier, thanks to the company's focus on profitable revenue growth. Fourth quarter 2013 non-advertising gross margin was 66%, 61% more than a year earlier. Fourth quarter 2013 non-US GAAP non-advertising gross margin rose to 61 percent, more than 54% a year earlier, mainly due to a combination of higher revenues from lower margin of mobile value-added services steering margins microblogging value-added services. Operating expenses were $ 99.5 million, a year earlier to $ 73.8 million. Fourth quarter 2013 non-US GAAP operating expenses were $ 94.3 million, a year earlier to $ 69 million. Growth in the non-GAAP operating expenses is mainly related to increased labor costs and marketing expenses related. Operating profit was $ 27.4 million, a year earlier to $ 5.6 million. Fourth quarter 2013 non-US GAAP operating profit was $ 28.6 million, a year earlier to $ 6.4 million. Non-operating profit of $ 24.5 million, over the same period a non-operating loss of $ 2.1 million last year. Fourth quarter 2013 non-operating income in the fair value of liabilities, including investors the option to adjust the microblogging Alibaba investment-related gains brought $ 19.5 million. Fourth quarter 2013 non-operating income also included $ 3.5 million equity investment income, according to non-US GAAP earnings combined $ 5.8 million equity investment income is calculated based on the equity method of accounting, deferred a quarter of its publication. The fourth quarter 2012 operating loss included a non-equity investment loss of $ 4.4 million, according to non-US GAAP combined loss of $ 400,000. Sina net profit attributable to $ 44.5 million, a year earlier to $ 2.4 million. Sina fourth quarter 2013 diluted earnings per share attributable to 59 cents, 3 cents a year earlier. Fourth quarter 2013 non-US GAAP net income attributable to SINA was $ 33 million, a year earlier to $ 9,000,000. Fourth quarter 2013 non-US GAAP diluted net income per share attributable to SINA was 47 cents, a year earlier to 13 cents. As of December 31, 2013, cash, cash equivalents and short-term investments of $ 1,868,200,000 Sina, as of December 31, 2012 was $ 713.6 million. In addition to corporate profits, cash, cash equivalents and short-term growth of the total investment from $ 800 million convertible bond issue and with concurrent $ 100 million stock buyback in the fourth quarter of 2013 were, as well as the second quarter of 2013 Alibaba microblogging its investment income from cash-related. Fourth quarter 2013 cash provided by operating activities was $ 41.9 million, capital expenditure was $ 37.1 million, depreciation and amortization expense of $ 9.4 million. Other matters November 18, 2013, the company held its annual shareholders meeting. At this meeting, the shareholders re-elected Caode Feng and Zhang Yichen, Sina Director. Shareholders also approved and endorsed by PricewaterhouseCoopers (special general partnership) Beijing office to Sina ended December 31, 2013 fiscal year, the independent auditor row. Business Outlook Sina expects non-GAAP net revenues in the first quarter of 2014 will be between 162 to 167 million US dollars, with advertising revenues to be between 133 to 136 million US dollars, non-US GAAP Guidelines for non-advertising revenues to be between 29 million to 31 million US dollars. Non-US GAAP net revenues and non-GAAP non-advertising revenues are not included in the E-House and Sina Company / CRIC (China Real Estate Information Group) equity investment of $ 4.7 million related to the amortization of deferred revenue.