[History and Business] The second bomb: Song Jiang Why startups can do boss? Author: Wang Jingjing (micro-channel public account shangyeguancha) REVIEW: Song Jiang is not the guy. The book says he looks short and dark, the text can only say that barely literate, but is a Yasi. According to the 'History of the Song official records' group contained in animal husbandry Division and member of Lin Fu Li Jie Yasi officer, whose name is official but actually Officials. That is just a minor official, even in official circles among those who will be despised literati class. But is such a person actually do the boss, what mystery. But is such a beadle, to a lot of old did not marry my wife (Water Margin Song Jiang did not say before he met Yan Poxi a wife) who come down, actually one day sitting on tens of thousands of the public, becomes water Park Liangshan chieftains. As compared to the entire Liangshan, in the martial arts leopard head Lin Song Jiang over, but, can match Thunderbolt Qin. Shaw lost literary talent far above make, On Road over medicine is better, not as good as on the resourcefulness Wu. Guan Sheng Lu Junyi inferior troops in war, family background as great as the potential Chai Jin exchange a week, we can say nothing four, but that such a person can make Liangshan heroes of you forget Cosplay Costumes suicide death, fire and water, and Gao Qiu showdown whether or beat Tian Hu Wang, or Zheng Fang La, so that eventually killed the knife down the mountain flames are no regrets, even pay with their lives are really spare, and the reason behind the secret in the end is what? see Song Jiang, we will also in the minds of the general think of a few good Sung very similar characters, such as the year after, 'woven mat children, Zhongshan Jing Wang,' Liu Bei, and the original rogue Liu Ting Zhang world of warcraft cosplay are grass-roots origin, very common, but they eventually achieve something dominance, indicating that These people behind the success have very similar place. Marketing Communications: Events and critical point first of all they must be a master of marketing. At least on a personal brand communication is done a lot. Whether Liu Bei repeatedly said the two 'I kanzaki h aria wigs is Han Huang Shu' and the revival of the Han. These two main tone of thought can be said to be dripping try to convey. And Song Jiang on the personal brand marketing done a lot. He has a deep insight into that era like what kind of products users. Song Jiang and his wide knowledge of the word of mouth is the most widely spread its nickname, one nicknamed timely rain, and this is a very important marketing label, it's like a symbol, like the product, but also with Han Huang Shu is a reason. Let people immediately remember your most significant impression. Think we sell products in life is not the same one principle, you think of health care to think of melatonin, melatonin think they think gifts to several symbols associated up. The same is true of our Song Jiang, also a brand symbol moon made the expert. The timely and 'Xiaoyi black Saburo' as the core of their products, selling refined out, thus wraps a: 'filial piety' spared no effort on the sense of obligation, so that their voice of the people of this product quickly by their own future potential users are well known. Philip Kotler readers read the works will surely know, Philip Kotler is considered the highest level of marketing social marketing, it is to combine product marketing concepts and social needs, and in Song Jiang in which feudal society, filial piety, faith is in line with the mainstream values of society, and he put himself in line with the packaging becomes all the story of saiunkoku wigs people. Secondly, he is good to leveraging the use of event marketing. Critical point event marketing is to kill Yan Poxi, which is a key step tegami bachi wigs in the completion of the Song Jiang influence spread. Read Water Margin people know, in Outlaws of the Marsh, the role of women is entirely tragedy of the times, all the women are treated as vassal product, whether it is the mother or the Beast Sun Erniang Hu San Niang are treated as things, such as Pan and again Yan Poxi, so the whole Water Margin this work for women to adopt a 'derogatory', so in order to greet these 'so-called brothers of approval' to kill a woman he has become an important step in the completion of self-packaging, although his book The main purpose is forced killings, but Song Jiang by killing, so his fame rose, but also the investment partner of the equivalent legislation Warlords. Song Jiang event marketing does not just have this. Also took the title in the Xunyang riverside anti-poetry. Song Jiang wants to question why, after the anti-poetry, in fact, the book did not explain clearly, but after this point, all of a sudden we all know Song Jiang did one thing so personal, so together with the above event marketing, 宋江民 loud ring. Of course, not just the marketing of Song. Contact Now products need certification authority, as in ancient times, have the authority to get the product, or that allow the individual products with the credibility of the Song Jiang also need a key factor, which is the marketing of the third step, the authority closed loop. In the case of Song Jiang said before, let's talk about another story. Also an uprising in 1000 apart from the Sung dynasty years ago, this one night, a man named Chen Sheng and Wu Guang of the prisoners wanted to rebel. Then a very strange thing happened that night, everyone will eat fish maw suddenly being discovered, 'Sheng Wang: words, while they are stationed in places fox suddenly shouted' Big Chu Xing, Sheng king. 'So a big uprising broke out in the Song Dynasty more than 1,000 years later, Song Jiang male pig's life we, too, such a strange thing happened on the first of the lakes began to pass a nursery rhyme:.' consuming country because of family trees, sword-point hydraulic. Aspect XXXVI, sowing chaos in Shandong. 'Then they teach the art of war took place nine heaven, and Liangshan row seating Shijie these actions by God cleverly arranged so let Liangshan Song Jiang successfully boarded the top positions employers: vision means tolerate a little of course not to be a qualified owner, understand marketing is not enough light, or an employer Song Jiang also found that people management guru. In that specific case in the management of Song when the first is a very similar character with Song Jiang Liu Bei (Bei Marco will be alone in the dark behind to eight hundred and eighteen.) After the defeat of Liu Bei with remnants to the ground, its general Zhao fools hard with his children came, Liu Bei there is a very strange move, is almost his son thrown into underground killed, of course, we do not know is true wrestling or diving, since we are grateful Zhao, five-body cast, this is a classic case of management, to tell people how to win public support. Here we look at look at our pig Mr. Song Jiang is how to do. Let me talk about one example. Song Jiang is to understand the human needs in human nature, a woman, is a natural pursuit of tickets, then that is the face in three dozen Hu Chuang among seize a very beautiful woman, is Hu San Niang, according to Black Whirlwind Li Kui to say, would have been to give myself Yazhaifuren Song Jiang, but this fell Hu San Niang who hands it to the Dwarf Tiger Wang Ying this homely . guys this thing being able to see at least two problems: first as a leader, Song Jiang is a very able to restrain their own desires people, they want to face the woman, she was able to reluctantly part, to the brothers, indeed The second point is a good leader: Song Jiang is wanted other brothers and said, look, as long as the good performance obedient, you will have meat have wine so that other people feel there is hope, of course, the Song Jiang to complete incentive target. Talent management is not just on this point, in the treatment of Li Kui, he is exhausted method for this repeatedly in authority to challenge myself still feel bad boy, but it is well-intentioned, such as the beginning of the Song Jiang Kui borrowed money go to the casino, lost his shirt after Repudiation, also hit, Dai Zong blame him, Song Jiang's response was - let Li Kui the stolen money back to others, myself and Li Kui said that after use the money to me then that Li Kui is repeated trouble, but Song Jiang is tolerant, do not blame him, but at that time nothing more than a rogue Li Kui helpless, but Song Jiang is such a great tolerance to accept such a guy, the results finally became Kui Song home team the most faithful to his thugs. In addition to this example, in the treatment of Wu Song Jiang also spent all thought when initially first met Song Jiang Wu, Wu pulled went drinking, watching Wu old clothes, Wu immediately took the money out to make clothes. Then, 'but he was Song Jiang 带挈 a day, drinking whore.' This may be completely true that talent is Taoxintaofei treat, with utter sincerity, coupled with generous faith, therefore, no talent There is not defected. There is also a good example of that is the initial Sau Yang Xiong Liangshan Chao Gai is to be killed, but also thanks to the Song Jiang block, was stopped, the results for Song Jiang made an excellent accede a. Summary: honesty, loyalty, tolerance, good length of employment cited these few examples, we can do for our brother a summary of Song Jiang, then the people especially the details or the ability to accumulate contacts. First of all: honesty. Just do not tell lies, with an absolute commitment to what others do, do not say. Second: a sense of obligation. Absolutely do not want to drag alone, by all means have to let the brothers together life and death together. Third: the ability to tolerating. It is the employer of the most important aspect is the ability to accommodate different people's attention to the differences and personality, tolerate them, in Liangshan in both the sly thief, there came the royal clans of Chai Daguan ikki tousen wigs people, as well as civilian doctors, able to rub different classes as a whole, must be mind. Fourth: the director of personnel. In fact, everyone is Liangshan very distinct advantages and disadvantages. And Sung not only see their shortcomings, such as Li Kui, such as when you move, the stone into these are many shortcomings, but Song Jiang basically gave them the maximum tolerated. Fifth: Follow the principle of fiscal scattered people together. Song Jiang Zhangyishucai, so these people would have gathered around him. And with these principles of employment, Song Jiang wanted not brought to the top positions are possible. This may Liu Song Jiang place their cattle, since they understand marketing, but also understands the management, so it is not difficult for the less successful. This is the Song Jiang secret. Next issue: History and business to business you do not like the taste. History and seeking cross-border commerce, to seek business in the history of taste, from the death of Guan Yu to Song Jiang business, from the king to cast aspirations to whip off the river, let us through the history, finding business thinking and logic . Let's talk about the next Journey of management this matter. This article was first published in i dark horse Wang Jingjing series of articles, be sure to keep this part of the copyright and author information below the micro-channel reproduced the public account. About the Author: If you like to watch the traditional industrial thinking technology with traditional thinking to see science and technology. Then please hurry concern observed traditional business, micro-letter search shangyeguancha, rain or shine every day, talk with traditional industries which things always have one for you and I have sympathy with the ideas spark.