20 kinds of business application model two-dimensional code According to industry forecasts, in 2012 the market size of the two-dimensional code will reach 300 billion yuan by 2015, two-dimensional code market will be more than 100 billion yuan, will be ten thousand companies to enter the two-dimensional code industry. Two-dimensional code, different from the common bar code (one-dimensional code), according to certain rules in the plane (horizontal and vertical two-dimensional direction) record data information with a specific geometry that looks like a square formed by the two-color graphics and white maze. Two-dimensional code information capacity than ordinary bar code information capacity of about several times higher. Meanwhile, the two-dimensional code error rate of no more than one in ten million, much lower than ordinary code. In addition, a wide range of two-dimensional coding may be digital information to pictures, sound, text, signatures, fingerprints, etc. are encoded, easy to make, low cost and durability. Currently in Japan, Korea and other countries, the two-dimensional code application is very common, high penetration rates of over 96%. Early in 2006, the country began a two-dimensional code of business applications, but because of smart phones is not popular in the first round of the two-dimensional code industry has not really formed. China in 2012 became the first year of a two-dimensional code, according to statistics, currently the scan code amount per month more than 160 million times, mobile operators, IT giant has to seize the initiative. Dimensional code developed so rapidly, what can be applied in what areas? Two-dimensional codes, can be divided mainly read and read, read-type applications such as mobile phones are two-dimensional code is stored credentials as an electronic transaction or payment It can be used for e-commerce, consumer discounts and other. Main reading-type applications is two-dimensional code reading software installation hand tools (including mobile phones), reading a variety of two-dimensional code carrier can be used for security traceability, law enforcement inspection. The following preliminary enumerates 20 application model two-dimensional code. 1. Online shopping, swept the country two-dimensional code that was originated in One store shopping. At present, some major cities of code geass wigs the subway aisle, has a two-dimensional code commodity walls, consumers can while fatestay night wigs waiting for metro edge water and soil, which scans which fancy, then by phone payment, direct orders. If it is to stay home, the family rice, flour, oil, shower gel ran out, just pick up the package, swept toward the two-dimensional code of goods, where now can be found in the promotion, the price is much, at a glance. Moreover, by the two-dimensional code shopping, product labeling of the product directly to the two-dimensional code ID, the scan is transferred out of the product real and effective protection of the shopping safety. In the future, the two-dimensional code plus O2O (online to offline), the store will become the online shopping experience shop. Thus, the store may be more convenient to customers located in places such as bus stations and even neighborhoods, rather than commercial center. 2. The consumer discounts, there is a two-dimensional code with the code for the card can enjoy discounts consumption, is the industry's most widely used approach. For example, businesses via SMS to e-coupons, e-ticket is sent to the customer on the phone, the customer when to consume, as long as the two-dimensional code coupon show business on the phone, and scan code, verify the reading by the merchant terminal, on You can get concessions. Last July, Hainan bananas banana farmers in poor sales, cooperation with Taobao online buy promotions, users Book online, offline with mobile two-dimensional code delivery, successfully resolved pocket monster wigs the banana crisis. In September, in Chunxi road watch cultural section, according to wave table held limited scan code activity, within the time prescribed site scan two-dimensional code discount, customers will be able to watch bought at a discounted price. Currently, Tencent launched for IPhone and Android micro-channel card, and only takes a business using a mobile phone to scan two-dimensional code, you can get a letter stored in the micro-electronic membership card, discount service. 3. The two-dimensional code payment, simple and convenient recently, pay the company announced the launch of a two-dimensional code collection business, all PayPal users can receive a free 'Ask me pay,' the two-dimensional code, consumers only need to open the phone client scan code feature , photographed two-dimensional code, you can jump to the payment page, the payment is successful, the recipient will receive a text message and the client notification. In Fuzhou, there is a taxi company Warwick opened Alipay taxi to their destination, the customer took out his mobile to the car car stickers dimensional code scanning, the phone automatically jump to the payment page, and then follow the car on the meter Enter the amount of fees, as long as the entire payment process more than 20 seconds. Starbucks, prepaid cards and mobile phones can be binding, you can quickly pay by sweeping the two-dimensional code, do not have to wait in long queues for payment. 4. Information Reading, achieve an extension in the past, newspapers, television and other media content on the media is limited to properties of the medium, it is static and can not be extended reading, however, after the two-dimensional code appears to subvert such limits, to achieve a cross Media Reader. For example, in the newspaper next to a news release is a two-dimensional code reader after scanning can read more news, such as audio interviews, video, pictures, animation and so on. Such as 'cycling tour Beijing,' a book will set a two-dimensional code, you can quickly scan through the phone book, the website login, you can achieve books, often interactive mobile Internet. In addition, the outdoor advertising, one-page ads will be printed two-dimensional code, as long as the interest of the client swept away with the phone, you can quickly learn more details, or even interact with advertisers. 5. The two-dimensional code management of production, quality control is guaranteed barcode applications in the manufacturing process has been very common. Two-dimensional code because you can store more information, therefore, in the manufacturing process applications more deeply. For example, in automobile manufacture, DPM dimensional code (direct parts marking two-dimensional codes, can pin marking machine, laser marking machine, inkjet printer or even chemical etching) technology is now widely used in the US auto industry American Automobile Manufacturers Association (AIAG) specially developed for the relevant standards, from the steel body of the engine, steel head, crankshaft, connecting rod, camshaft to the transmission valve body, valve seats, valve cover, and then key clutch parts and electronic ignition and airbags. So that the production and processing quality is tracking, tracking the production process and because of the processing equipment, making its original production line into a flexible production line can produce more varieties of products, and MES (Manufacturing Execution System) implementation provides complete management Data Platform. 6. The two-dimensional code traceable food, eat at ease to food production and logistics information loaded in the two-dimensional code, enabling traceability of food traceability, consumers only need to sweep using a mobile phone, you can query the food from production to sales all processes. In Qingdao, meat and vegetables dimensional code traceability system has been put into use in Liqun Group, members of the public using a mobile phone to scan the meat of the two-dimensional code label to display the distribution process and the meat of food safety information. In Wuhan, one hundred storage of vegetable packaging, in addition to price, the total amount of the total price and other information, as well as two-dimensional code, can be traced back to scan vegetable production, information circulation, such as fertilizers applied several times , tried several times to pesticides, when to pick, how to transport. 7. The two-dimensional code electronic ticketing, to achieve recount, adding a two-dimensional code on the regulation of the integration of the train, we already know. It can also be extended, attraction tickets, show tickets, show tickets, airline tickets, movie tickets, etc. are available through the two-dimensional code can be completely electronic. For example, the user through the network ticket, complete the online payment, mobile two-dimensional code which can receive an electronic ticket, you can print or save on your phone as their own admission voucher, ticket need only read two-dimensional code through the device, It can quickly recount, significantly reducing ticket supplies and labor costs. Humble Administrator's Garden in Suzhou, Tiger Hill area, the tax department of the producer of the two-dimensional code of electronic tickets, a ticket one yard, dried void. Moreover, all tickets sold that day attractions must first activate that only sold tickets from the ticket office to clearance admission. And activation is aging, but also conducive to control the number of Golden Week avoid bursting. May 17 this year in Chongqing Wulong Fairy Hill area, using two-dimensional code is an electronic ticket, you can enjoy 50% discount. 8. The two-dimensional code management traffic participants, can strengthen the monitoring of two-dimensional onimenokyo wigs code in transportation management can be applied in the management information of the vehicle itself, driving license, driver's license, examined insurance, electronic eyes and so on. For example, the use of two-dimensional code printed on driving license, the basic information about the vehicle, including driving them number, engine number, model, color and other vehicle information stored in the two-dimensional code conversion, traffic police check the car, you do not need to call the front desk to assist the two-dimensional code can be directly scanned vehicle. Two-dimensional code as the basic information carrier, can also establish a national vehicle monitoring network. 9. The two-dimensional code license is conducive to anti piracy in Japan, Korea and other countries, personal business cards commonly used two-dimensional code. Traditional paper business cards to carry, store is very inconvenient, but in a two-dimensional code printed on the card, after customers get a business card, a scan directly to your phone, it will be the name on the card, contact information, e-mail, company address and other stores to the phone, and you can also directly call phone features, make phone calls, send e-mail. At present, the country has this kind of application, such as the Milky Way, agile two-dimensional code and other companies. In fact, by analogy, identity card, passport, driver's license, military ID and other license information can be added to the two-dimensional code, not only conducive to the verification, the key is conducive to security. 10. The meeting attendance of two-dimensional code, simple and cost-effective at present, a lot of visitors due to the large conferences, attendance is very tedious, time consuming, and very easy to have'll insects mixed in, mixed with food mixed drink mixed with gifts. If you sign a two-dimensional code after hosting the direction of participants invited to send two-dimensional code electronic ticket, invitations, when the guests sign, just scan through to complete verification meeting attendance, attendance whole process paperless, low-carbon environment , efficient and convenient, saving time and effort. Eliminating the traditional signature past, guidance, we will organize information after the trouble, can greatly improve the speed and efficiency of check-in. 11. The law enforcement agencies use a two-dimensional code, it is conducive to rapid response Recently, Panyu District administration enabled 'smart phone rental inspection system', rental manager at the on-site inspections, with smart phones to read the numbers on the two dimensional codes, can be timely and accurate access to relevant information about the user address. Similarly, if the two-dimensional code attached to the goods, inspection items, government law enforcement officers from various law enforcement inspection can be carried out by a dedicated law enforcement mobile terminal, timely recording of items, the company's violations, and can ensure high security of data transmission and confidentiality will help government departments to improve supervision, standardize the market order and improve law enforcement efficiency, enhance law enforcement rapid response capability. 12. The two-dimensional code stealth security, can not easily replicate the 90s of last century, the domestic commodity laser marking security situation has been a while, but now no longer very common is unique up. At present, the development of phosphors such as printing technology, some important items to start using invisible two-dimensional code, US researchers also are trying to put these invisible encoding to glass, plastic film, on paper products, bank notes. These invisible two-dimensional code can not be seen with the naked eye, it must be verified by infrared laser scanning capabilities. Because the production process is relatively complex technology, counterfeiters can not easily replicate. Currently, such two-dimensional code requires businesses to provide an infrared laser fire equipment, and then let the smart phone to scan verification, or mounted with a smart phone to verify the infrared laser camera. By extension, a number of business intelligence, economic intelligence, political intelligence, military intelligence and other confidential information can be encrypted in this way. 13. The high-end merchandise in two-dimensional code of interactive marketing, contribute to the fight against one of the world's famous wine cottage Southern Cross New Zealand wine, the wine industry launched a two-dimensional code technology of the new wave in the Southern Cross Invivo Pinot Noir Case as long as the two-dimensional code scanning products smartphones on the back label, you can immediately show this product details link, click on the link, you can see the product's country of origin, year of production, grape varieties, alcohol content, Products , Awards and other information. Consumers can more easily buy wine and comprehensive understanding of the information products can better interact with the brand, so fun and easy to buy, and can accurately identify the authenticity of the fight against cottage. 14. emotions and lead the two-dimensional code teaser Style Recently, the Chinese University of Posts and Telecommunications with a guy, two-dimensional code as Carrier affection to his girlfriend, hand-painted two-dimensional code on the postcard, 'I love you' fire. Such a 'teaser style' led users sought. In fact, this form of two-dimensional code is not complicated, the first two-dimensional code information generated online, then print out the picture after amplification, and finally draw to a two-dimensional code on a postcard. Two-dimensional code to convey feelings, really is a technical Style, there are high-tech but definitely practical, two-dimensional code expression must be better than traditional text more touched kekkaishi cosplay each other's heart. Currently the city of some stylish coffee shop, customers scan the two-dimensional code beverage cup, you can also download ring tones or music nicely. 15. The two-dimensional code ordering, personalized customer service at home that if you are an old customer the restaurants, in the era of two-dimensional code, you will be able to enjoy a more personalized service. For example, you reach a catering shop, with a device to scan the restaurants at the two-dimensional code on the phone, you can immediately place themselves under the successful 'favorite' dishes, you can also get special offers today, if there are VIP discount coupons, vouchers etc., the system can automatically calculate the amount due you. Or, you use two-dimensional code scanning recipes on the phone, you can feel free to point to a single transfer desk or kitchen, no waiter scene carte. Finished eating, can phone the evaluation of the food and service, catering system will automatically for you points. 16. Bus dimensional code, to become the city's moving map in 2010, the Hangzhou public transportation and Hangzhou Mobile jointly launched a public inquiry to travel two-dimensional code system, which is two-dimensional code technology was first applied in the field of public transport, the system in the city bus station public bicycle station laid two-dimensional code, people scan two-dimensional code to see a map of your area, ready access to surrounding attractions, restaurants, entertainment, roads, public transportation information and transfer of information, or even to your query immediately take The bus from the site as well as how far, or are there a few minutes to the terminal. So, with it, like carry Zhang city maps, drink clear in mind. 17. The recruitment of two-dimensional code, the phone can be used to apply for job seekers in November this year, held in Yinchuan winter 2012 career fair, 'two-dimensional code Enterprise wall' attracted many job seekers, use the 'Ningxia 12580 phone job through 'Client scan two-dimensional code, it will automatically connect mobile WIFI network, job seekers will be able to easily and quickly through the phone's detailed understanding of labor units, job information, and send your resume via the client. These contents are stored on the job through the internet, job seekers brush process is actually two-dimensional code using a mobile phone and obtain information on the platform, simple and efficient, the spot can complete the query, apply. 18. The two-dimensional code into the hospital, registration, guiding patients, train medical treatment for patients, most worry about than the registered. Two-dimensional code, the patient can make an appointment by phone terminal, with two-dimensional code at time of booking directly to the hospital to take a number, reducing queue up, waiting time. Not only solve the two-dimensional code Service registered the issue, and, combined with the two-dimensional code to see a doctor after, payment and other aspects, can see a doctor, pay, dispensary train service, no longer allow the patient to repeat the queue. In addition, also on Yifeng ethics evaluation, both doctors and patients will be able to strengthen communication and understanding. Currently, many of the city's major hospitals have adopted the bar code at least, than ever before, the level of medical information has greatly improved the operation efficiency of hospitals has greatly improved. 19. The two-dimensional code travel guides supervision and improve the quality of tourism services some time ago, CCTV exposure of some of Beijing's coach cheating phenomenon, this problem always repeated in some resorts. Recently, Shanghai's tourism sector saw the advantages of two-dimensional code in oversight of tourism, Hongkou District tourism sector envisaged for the area of the bus travel agency operators to install color two-dimensional code, after the tourists with a mobile phone to scan two-dimensional code, then able to learn to take their own vehicle operation qualification, whether black car, whether to accept the annual inspection, there is no accident records and other information. Yantai, Laiwu, Weihai tourism sector have launched a two-dimensional code map, such as two-dimensional code Yantai Tourism Yantai ten characteristics include a leisure trip, residents and visitors receive a map, as long as smart phones to the above two-dimensional code a shot We can see the details of tourist attractions, route descriptions, gas stations, rest areas, parking and other information. 20. The two-dimensional code tombstone, infinite memory to the eternal present, the metropolitan land prices soaring, 'not afford to die,' has become a social problem. How can I reduce tombstones and cemeteries, reduce the burden on living it? Recently, a British funeral company new ideas, we introduced a two-dimensional code tombstone, adding a two-dimensional code on the deceased's tombstone, relatives and friends to participate in memorial of using a mobile phone take the two-dimensional code, you can Cosplay Costumes navigate to the deceased's personal home page on the site, to see his smiles, activity silhouette, miss friends and other relatives of the deceased can also be updated personal web page. Miss no more restricted time and space constraints, can be described as the infinite memory forever. If you continue to include the application of a two-dimensional code, there are many, such as two-dimensional code navigation, two-dimensional code on the nameplate affixed to the exhibits, visitors photographed the two-dimensional code, ear exhibits attached to the phone you can hear the voice Introduction. There are two-dimensional code marriage Cambodia, the two-dimensional code sent to the mobile phones of friends and family, the other can be connected directly to the page to see the contents of invitations, confirm attendance. According to industry forecasts, in 2012 the market size of the two-dimensional code will reach 300 billion yuan by 2015, two-dimensional code market will be more than 100 billion yuan, will be ten thousand companies to enter the two-dimensional code industry. We can say that the two-dimensional code will be the integration of the field of mobile Internet, e-commerce, cloud computing is the next gold mine industry.