Anderson's 'Long Tail' was born 10-year record September 24 Baidu BIG TALK invited the 'Long Tail' Anderson, author, he is one of the sub super teacher in the Internet field. Zichao is read in 2007 'long tail', of course, is the basis of the long tail of Web2.0, this theory is the most important theory in the Internet. 'Long tail' is the basic rule of the game world of the Internet, and now all of a sudden give share over the world understand the long tail. 1. What is the long tail? Traditional commercial world is Pareto theory One theory is that any physical store sales statistics, there will be 20% of the goods sold 80% of the profits of physical stores, while the rest of the 80% of the merchandise, but only to give business to bring 20 percent of profits, which is the twenty-eight theory, which is the traditional core of the industry pursue, as long as we find the two commodities, natural to worry about the profits of eight. However, no Internet in the territorial limit, so even 80% of unwanted merchandise in the world of the Internet is still a large enough user market purchasing power, the profits of these commodities are small, but the number is large enough, these commodities the figure shows a long tail like the same, so called the long tail. Nagao represent the public in the field of Internet users, representing the Cock wire users, Chinese Internet there are a lot of chiefs believed in the world who have Cock wire. Although Anderson's great because the creation of the 'long tail', but the first invention of the 'long tail,' but it is the Chinese people. Li Shimin already have \u0026 ldquo; Water can carry a boat can capsize \u0026 rdquo ;, earlier is actually from 'Duke Ai Zi..' A single spark can start a prairie fire \u0026 rdquo;; in fact, the people who have the truth of the world including Chairman Mao \u0026 ldquo. Google undertake precisely because 80% of small and medium enterprises are the long tail advertising and defeated the heyday of Yahoo. Two. 'Long Tail' in all fields combined with 'long tail' theory is the foundation of the Internet, so many of the classic theory of the Internet and the Internet combined with the long tail theory methodology are coming from. The core of the long tail is to the center, popular sea quantified. Away the center of the long tail theory is the core of the pocket monster wigs core, which is a further release on productivity. Here to share with you some nice and long tail theory related books: 'Starfish Mode': organization and management of the long tail of the Long Tail + to the center of the property and tissue management, the formation of a new organization and management, is the starfish model, the model Compared with the traditional spider pattern, the formation of more efficient organizational vitality is more transmissible, most of the population of the Internet, forums and groups are to the center of the starfish pattern. The organization is not the number one spider pattern on the loose, starfish pattern will repair itself and spread. A good product must be combined with starfish spider pattern and patterns will emerge so-called best interests of the point, that sweet spot. For example, Baidu Encyclopedia modify mode belong to the center of the starfish pattern, but many times there will be a Baidu official reports and feedback by users to deal with some issues Wikipedia, Baidu official is spider mode, execution will the story of saiunkoku wigs be strong, so Baidu Encyclopedia The product is mainly starfish pattern, spider pattern, supplemented by a good product. 'Crowdsourcing': Essence Nagao + outsourcing outsourcing is the core competitiveness dears wigs of enterprises outside are not good things assigned to other companies to do good. The crowdsourcing is by a long tail to the center, so that the enterprise itself becomes a starfish pattern, the company's core business starfish mode dispersion can also be a lot of small business, and outsourcing to an organization to do a small starfish. In the UGC community platform, more suitable for crowdsourcing model, for example, Baidu Post Bar, its core business is now posted content is generated, which is part of the work was contracted out to a community of users to complete the public. Now the staff posted it just posted it on a regular basis to guide the user to participate in some activities can be. 'Free': the long tail + positioning 'free' is written by Anderson, free model in the Internet world is very common. In China, with the free model is the best 360 companies Zhou Hongyi, through free, week China's anti-virus software industry will dominate the political arena. Free core principle is the same series of the positioning related products or a chain of one of the products will go to the center, that is free, a lot fatestay night wigs of free users for free policy, it will pay the other a product launch because the same user base, so it can be a lot of traffic or user realizable value, which is often said Zhou wool lies in the pigs, chickens make money. This mode will risk it for the mobile Internet, because in comparison to web sites, App and can not effectively be imported and flow of information to other App years. Also choose the free model is the most expensive kind of business model, after all, we need several products associated with the job can not go wrong. 'Micro revolution': the long tail + innovation micro revolution is said products to micro-innovation, long tail is to the center, so we went to the center of the product is divided into many small product, then every little point to innovation, which is micro-innovation. Continue iteration, innovation, and finally through constant iteration micro innovation and ultimately create a perfect quality products. Like gradation test product, the new product is satisfied by the user's massive data analysis and product feedback to complete, and then continue to the small run, continuous innovation. 'Tipping point': the long tail + six degrees of separation massive crowd and together make up the six degrees of separation we are talking about the social network itself is the best event marketing tipping point, no massive crowds, unable to form an effective social environment, Unable to support catalyst personal information diffusion and detonated. Six degrees of separation is the basis of word of mouth and viral marketing to pass a catalyst detonated one thing, we need social media and social networks passed six degrees of separation have the practical effect of multi-dimensional. 'Sense of participation': the long tail + resonance sense of participation The first is to establish a fan of the economy requires a minimum amount of user basis. Whether doing product, promotion, or must go to the center of operations, allowing users to customize the melt into and then through the guide number of open nodes resonate to the maximum extent possible, when resonate, users will find that they have to take the initiative so do, not who the user was forced to do so. For example, the public number of logical thinking, first take a minute to tell you a story, so you follow his logic listen, then you will quickly and Luo fat resonate finally listening to the story of their own participation in reply to a text carefully to see Luo fat selection of articles, will soon have a sense of participation, see the article is good, also hinted that his own sense of participation generated a sense of accomplishment, then will be more hard-core powder. More of these books are around the 'long tail' of thought to the center and students, affecting thinking and change in many industries, the Internet era left us with a most valuable asset. Three 'long tail' of evolution: the classical theory does not look at a classic, must see whether it is the kind of classical theory, is how the industry changed, this theory is still fit, but still with the times a. In fact, ultra-mobile Internet child kept asking myself, 'long tail' is a product of the Internet age, as well as in the mobile Internet era effect? After all, the mobile Internet is already the era App. In fact, the Internet has changed people's definition of time and space, in the Internet age Nagao solve a problem, that is the space problem that local issues. The mobile Internet era is the era of trivial time, which is the 'long tail' of the Second Evolution, the mobile Internet era of time is necessarily trivial grasp positioning applications, after all, 80% of the time using a mobile phone is trivial time, By the time the full application of the deliberate use of mobile phones very few people. Therefore, 'long tail' in the mobile Internet era to solve the problem of the disposal of trivial time, close to the principles of human judgment, the mobile Internet era, 'long tail' of property was more, after all, the phone is already an organ of a person. With respect to the era of the Internet, the future of mobile Internet will be more humane and trivialization. O2O year's O2O fire, Baidu also joined in, in addition to Baidu maps and sticky web, recently began a new business Baidu direct number (although not optimistic Zichao direct number, but very optimistic about Baidu map) for links line Closed loop payments. In fact, according to Zichao I think the concept of 'long tail' of space, geographical concept, O2O should be two long tail platform online and offline integrated docking, so the effect will be feeling more than a single integrated liberate productive forces. And the principle is also close to the people than a simple website to further close to a real person. The concept links all IOT 360 Zhou Hongyi order to distinguish things from the United States and the introduction of the concept of Silicon Valley to China, is a series of integrated support large data, the data link everything. Here it should be and O2O IOT corresponding pair, O2O belong to the concept of space is optimized, IOT is to optimize the corresponding 'long tail' concept of time, the person is not only link the phone, people can also link other terminal The terminal can also link the terminal, so devil king sengoku basara 2 cosplay relatively speaking it is optimization from the concept of time. Mobile Internet trivial analogy timing of reference. IOT scenarios in the future will appear in the vehicle networking and smart furniture. In fact, the focus of Anderson's speech talked about his robot project 3D unmanned aircraft, unmanned aircraft should be in the IOT this class, although there may network than the car or smart furniture out later. After all, the principle of close people, the car is closer to people than the plane. So Anderson can only wish good luck, the child is not very optimistic about the drone over in this area, though Anderson was my first teacher, but that people entering the UAV threshold is too high. Internet banking Internet banking is an alternative set of words in the 'long tail' in use 'long tail' explained finance will explain nowhere, after all, finance is a make a few profitable business, and the nature of the long tail of the masses, the people so straightforward translation of Internet banking is to enable people to participate in financial items, this will cause a problem. Finance is a small minority, the long tail is the public, the idea is not very harmonious. Therefore Zichao want to say here on the nature of P2P and now that discord, as always feel strange. If I have to make the Internet and financial harmony, then go for using the Internet to optimize access to financial, financial-based, Internet-assisted banking channels, this concept is O2O a good bag nets is such a practice, it harmony. If it is, then the IMF should belong to the category IOT, optimization category of time, can always get live survive. Thus two powerful industry there, there will be fighting each other, the job must be one of compromise, otherwise there will be a big problem. 'Long tail' of evolution, so that the new trade rules to more mixed, but the nature of the long tail of the true nature of the Internet is to the center, just as the water in general, desire is just to the center is not me. In many cases, the new situation of many of the Internet, new products, Cosplay Costumes new services are born very far-fetched, to desire and the desire to emphasize the independence and self-product of, but forget the essence of the Internet service and our mind. 'Long tail' is an idea, in fact, be some time before everyone thinking noisy burst of the Internet, that is people-oriented. However, the nature of the Internet service people, whether it is entertainment or instrumental, do the people really like the product, people will really support you, your products will have a real sense of seeds users, then only There are products of 1000 iron powder, it will have a future viral proliferation, will become a true long tail products, will become a people like the product. Anderson in 2004 first proposed the 'long tail', has over the past 10 years, Commemoration.