What kind of fresh food is suitable for the electricity supplier? i world network operators Note: This article aside fresh battle mode electricity supplier, electricity providers from product profitability and ease of the two electricity suppliers and the dimension of fresh food products and electricity supplier strategy, products for different types of We give operational advice, and provide a formula for dividing practical products, the real helpful. Text / Zhenglun fresh electricity supplier has been hailed as the last piece of the vertical electric providers blue ocean, and this year's fresh electricity market competition is fierce, the discussion on whether fresh profitable electricity suppliers have never stopped, various modes such as B2C , F2C, CSA, O2O also endless. This article would like to put aside these patterns dispute, simply return to business management and strategic point of view under fresh electricity suppliers and electricity supplier of food products strategy. Discussed in this article is not only fresh electricity providers, including high-end food of electricity providers, such as organic food is also popular electricity supplier. Category: Quadrant to Jiugongge from the beginning, when I wrote an article entitled 'How to produce and fresh class e-commerce - product strategy,' which the two-dimensional quadrant of the product into four different categories use different product strategies. (Shown below) from the two attributes of the product to the product division: value-added products, electricity providers difficulty. And then divided into four quadrants: a high added value, and easy to do electric providers; (2) high value-added, but not easy to do electronic business; 3 low value but easy to make the electricity business; 4 low added value and difficult.... do electronic business. This time we put this analysis further refined from quadrant to squares. Our product is set to two indices Kp (product profitability level) and Ke (product electricity supplier difficulty), as shown below: Then we give each of the indicators into the top three, namely profit low - medium - high, electric Suppliers difficult - in - Easy. So that we can be divided into nine categories of products: 1 high profits - Easy to make electricity supplier - the: such as import organic milk, apples 2. High-end profits - the electricity supplier of medium difficulty: for example frozen seafood, beef imports 3 Profit medium - easy to make electricity supplier: for example nuts, mushrooms 4. High profits - not easy to do electricity suppliers: for example, milk 5. Profit medium - electricity supplier medium difficulty: for example, organic soy sauce, eggs in soil 6. Low profits - Easy make electricity supplier: for example grains 7. Profit medium - not easy to do electricity supplier: 8. For example, some leafy vegetables, low profits - electricity supplier medium difficulty: for example, ordinary fruit 9. low profits - not easy to do electric providers: For example, some leafy vegetables and tofu every Different management strategies products we use for each type of product in the management of different strategies, the whole nine grids can be divided into three categories: the Key Category - grids 1.2.3; second priority category - grids 4.5.6; non-key categories - grids 7.8.9. Grids 1: high profits - and easy to do electricity suppliers, such products for the enterprise's flagship product, try to sign an exclusive agency agreement with the supplier on the purchase, or directly source products do; in the promotion should also serve as the main promotion. For example, the two have been living a typical hot products \u0026 ldquo; Chu orange \u0026 rdquo; and \u0026 ldquo; \u0026 rdquo ;, Pan Apple products unique selling point to explore the way to promotion, at the same time with the base side code geass wigs signed an exclusive agency agreement. Another example is the organic food and Le Kang earlier fancy American Organic Valley milk, signed the formal agency agreement, the long-term as the main product. Grids 2: high profits - electricity supplier medium difficulty, such products should focus on treatment and good e-commerce difficult places, such as Taobao together cost-effective to do this year, four fruit (litchi, cherry, blueberry, red bayberry) sale, The event selected product is ichigo 100 wigs very good, there are high profits selling products, but these products in the distribution with some difficulty, handled well, can obtain consumer satisfaction, not handled properly, then it brings to the enterprise loss. On the other hand, is the product here in warehousing, logistics, packaging and standardization think about some of the innovative technologies that allow the electricity supplier can increase the degree of difficulty scoring. Grids 3: Profit medium - easy to do electricity suppliers, these products provide operational efficiencies and do detail work. For example, organic nuts and mushrooms, the product easy to store and easy to send express, many electricity providers have sales channels, competition. Then only good management, improve operational efficiency, to do detail work can tenable. Grids 4: high profits - difficult electricity providers, such as high-end milk, preservation and distribution are difficult, such products can be improved in the mode or logistics, such as a predetermined pattern, a fixed time period and distribution, the line of Refrigerated store pick up and so on. Grids 5: Profit medium - medium difficulty electricity providers, such products have been improved if we can increase profits or electricity suppliers on the degree of difficulty of course is very good, if not, too easy of such products in the management of energy. Grids 6: This product, although profit is not high, but relatively easy to make the electricity business. If the product profit margins, but a large amount can be used as a tool to maintain the cash flow to be a way to get more customers. Grids 7.8.9: In the absence of such a product if a certain strength and size, does not recommend such products or not as a priority. How to be more precise allocation of products under normal circumstances experienced practitioner can give the product Kp and Ke scored according to their experience. If companies want to do more detailed work, you can score by more scientific computing and scoring methods. Companies calculate Kp and Ke below shows: For Kp calculation and interpretation: M = gross profit Q = R = sales price loss rate P = C = cost so we can gross profit * by sales, then deduct the loss to computing products Kp. Note that there's C cost should include the cost of both cum procurement costs + logistics costs. The sales forecast Q also has a variety of methods, such as method one: Q = TM * MS TM for the MS of the total market share of your business can be. For Ke calculation and interpretation: Ke1 = warehousing difficulty Ke2 = transport difficulty Ke3 = packaging Ke4 = standardized level of difficulty can Ke1 room temperature, low temperature, refrigerated and shelf-life as a corresponding measure; Ke2 can be used at room temperature, hypothermia and freezing to measure transportation standards; Ke3 can be easily damaged if a standard; Ke4 can be used as a standard level of standardization. Need to add that is not fully measured by Kp and Ke products, need to add a bonus items, namely consumer product viscosity and hack wigs product to consumer experience, if a dgray man wigs product or Kp Ke scoring very low, but this product can give consumers a good shopping experience (such as some supermarkets or Cosplay Costumes other sources devil may cry wigs can not buy the product), it is still possible to add this product deciliter one level. (This article first appeared in the i world network operators, all reproduced, please indicate the origins i world network operators attach link) [Welcome Search \u0026 ldquo in the micro channel; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 every day exciting articles miss. ]