Renren Li Xianghao: I do the product manager Update iteration Internet industry a variety of products, the vicissitudes of the project far more than other industries. And the same market segment or product model, like in 2011 and this year touted light blog Pinterest, can see a good number of the birth of similar projects. Which blindly copied, imitated the atmosphere, has been criticized by everyone. From a product manager's perspective, whether to do a product, or how to design a product, in fact, should not be a simple reference to the overseas success stories do mechanical replication. But it should be relatively professional approach to analyze the needs of users the opportunity to evaluate the product, and then based on the company or team of resources, product design and planning, so as to better complete product manager responsibilities, help enterprises to the product level strategic decisions. What is the user's 'demand'? One of the major responsibilities of product manager, is to do analysis of user needs, assess opportunities for product. Also take a look at what the needs of users are not well satisfied. And then based on those needs, design a user to meet customer needs or solve the problem, which is what we call the final product. Demand is not out of thin air, it is first attached to the user's previous patterns of behavior in life. The rise of social networks, because people in real life there are social needs, and the social behavior can be improved through the network, understanding the original is difficult to find a friend, or trans-regional contacts and old friends. Shopping site is to help people buy things to improve the efficiency, eliminating transportation time. need to rely on the resources and operations services in other lines, like the rise of shopping sites, not from the development of express delivery services. In any case, the Internet product - site or mobile application can play a role, can only be good information tool. We rely on these information tools to help users make decisions on the one hand, to find the user's favorite content; on the other hand, more efficient use of resources behind the business, create business value naturally. If Jiayuan can not replace the user to get married, the public comment can not replace the user to eat. We do windmill network, certainly not a substitute for the user to travel. Make tourism products, tourism activities naturally have to find from the user has not solved the problem, or is a better solution. So when I go to do the windmill project, product manager, when the first thing to do is run out tour trip. From to set their own travel plans to destinations travel, I try, or to experience a variety of tourism products. I found some problems I travel among these products meet only part: Some ways are not particularly efficient, for example, to find information tourist destinations, from search engines to find information piecemeal, the real user feedback, less evaluation credibility is low. Tourist Community of all types of travel, the Raiders are lengthy, much useful information; and I hope to be able to recruit playmate with me to travel, made several communities of the hottest tourist group or forum to get feedback also much, finally I could not find. After tourist destinations, tourism information applications from a number of guides on the phone was very limited, of little value, but is a local innkeeper or some tourists, give me more valuable guidance. People do Internet products, often discussing a requirement is not 'just be.' Just need is a rigid demand, user-dependent very strong demand is relatively fixed, inflexible demand. Three meals a day and no less human, just need. Each person should also have a place to live, so living accommodation, is just to be. But Villa snacks, meals outside the home life outside of the resort hotel demand, the demand will be due to personal preferences and product prices are different, so not just to be. Internet products, user habits, use of the product costs (energy input) and income products ─ extent to solve user problems will affect the user acceptance of the product. In fact, from a decade ago, now I see those features many Internet products that meet the needs, can not be regarded just need. Watercress network so that users can comment video, audio, has a mature business model to meet. [Quote2] i horse Save Review (ww.iheima.com): Windmill net product concept is no problem, but the operator is a big challenge. Windmill net operating strategy now no highlights. Windmill network operators is difficult, 'Pong on' everyone, windmill network in order to be true of all online relationship transplant have considerable difficulty. [/ Quote2] corresponding to the needs of the tourism product, it seems that in the current view, not just to be, but there is a big opportunity. Travel this thing, this is a far from the office, away from their city, go to another area of cultural and leisure activities. But when users accustomed to rely on the Internet to do when life decisions, through the Internet to find travel information, do your own travel itinerary planning, has become a high incidence of behavior. Many young people, before traveling, go through the search engine, or a variety of community forums to gather travel, the Raiders and other travel information, user behavior and this is already real, and even become a habit. So to get travel information via the Internet to help their own travel arrangements, it has gradually become a very important class of information needs, such as Ctrip, eLong tickets, hotel reservations, go where the tourism product parity, has become a just need . In China, people are traveling with the group outside, an increasing proportion of the free exercise via the Internet to plan their travel needs will naturally increase. We have a chance? Users existence has not yet been fully meet demand, which means that there are market space. But users can not demand the way to meet via the Internet, also need to be carefully assessed. In the hotel, ticket and tour reservations and other areas of the market, growth in recent years, more than Cosplay Costumes 60%. Therefore, from the environment is concerned, there is certainly a lot of opportunities. But the product manager's perspective, we need to carefully consider which of the cut from the user's specific needs, how to design features or services? We give windmill set a community, or mode of social networking sites, hoping to rely on users to share, in the form of mutual assistance to meet user demand for travel information and formation of planning decisions, but also carefully assessed. I remember when I attended a beautiful speaker said founder Xu turning a salon, then why do they say to be successful beautiful, beautiful because before that female users are already frequently through QQ, MSN to share their shopping Taobao saw Product link, and lively discussion. He said the beautiful product, but to better serve users such acts, facilitate the user records their share content, make more friends participate in the discussion. For users accustomed to the behavior of existing and slowly formed to design products, providing a possible increase user productivity, generally, can help users to be lazy, or increase user productivity tools revenue, you can be successful. In contrast to share travel information, the user in everyday life, will use a variety of social networks and tools for the sharing travel information. After the trip, the photo-sharing to everyone online, but also become the basic habits of the user. Such sharing community if by a theme, to better suit their travels in the form of show, it can definitely help users better share travel information to complete it. When we reflect on their own when to travel, they are often subject to the influence of friends. They visited, praised the tourist destination, is likely to become their next trip locations. And to your travel time, inevitably also detailed consultation with friends, explore, get reference proposal, make yourself less costly mistakes, spend less money wasted. Before I went to Lijiang, including Lijiang, when asked in the past had a lot of problems Lijiang friend. User for gathering tourism information to help them make travel planning needs, and certainly is real; read a lot of users to share information when making travel plans, and seek to a friend, user behavior patterns is already there, but not which websites a better theme to provide support. Mode with social networking sites, user-interactive way to share and cut, can provide better service and improve the efficiency of the user to do travel planning, find more interesting content, giving tours to bring more wonderful experience. [Quote2] as a product manager, in assessing product opportunities, in addition to the authenticity and space design their own patterns of product needs of users, but also need to be assessed in accordance with market conditions and competitors, whether they design products are competitive advantage, whether over other products, as well as newcomers to withstand challenges. [/ Quote2] It may be argued, there has been a lot of traveling theme of the forum, the community, they accumulated a lot of content. Then later product or community what advantage? In fact, before beauty that still have a shopping sharing community 55BBS. Only on the product model, publishing content on 55BBS way and find information efficiency is relatively low - content more scattered, find the content they are interested in, you may want to turn several pages. Social networks and new information flow subscriptions mode, you can better build this community, allowing users to more easily find the topic of interest aggregation, get instant updates push. After it has been such a presence 55BBS shopping sharing community, said the beautiful can quickly fire up. Import share friendships, between friends, allowing travel themed community more cohesive. But we do not put the windmill limited network of friends to share, or will be a topic of interest, tourist destinations as a precursor to aggregate users share, so users can share other users get the most helpful to your travel information. How to go beyond existing products on the market? Share of the domestic travel community mentioned, I am sure you will think of ant nest. Ant nest in the form of BBS started, after years of accumulation, and the community in the form of improvements, the current hottest travel is indeed sharing community to share information among various tourist destinations on the ant le chevalier deon cosplay nest is also very full. As a product manager, in assessing product opportunities, in addition to the authenticity and space design their own patterns of product needs of users, but also need to be assessed in accordance with market conditions and competitors, whether they design products have a competitive advantage, to No better than other products, as well as newcomers to withstand challenges. If, after the ant nest, do a trip sharing community, to how over it? When we analyze ant cellular or poor travel network, and other travel community site, we found their advantage that has accumulated a lot of users to write lengthy travel, in fact, this is also a disadvantage. First, these long travels, although informative, but actually writing very user cost, the proportion of the number of users online travel ant cellular or poor in fact contribute to the content is very low. Second, the user if the purpose of travel information to read travel, will find that the greatest significance of these travels is to help them get some perceptions. Get core travel information from lengthy text which, for example, when food and drink, and a number of short-distance transportation of price information, efficiency is relatively low. The same ranma12 wigs destination, after reading a lot of articles on travel found that the content is actually similar. If you share travel information, the classification structure more clearly, so that other users can quickly access information particularly valuable. Or poor tour of ant cellular networks, you want to lose valuable information previously accumulated, the replacement of a new product form, is difficult; neonatal windmill network, but no such burden. We follow the product planning, we will introduce more lightweight sharing feature, allowing users step by step, category, or a relatively casual way to share travel experiences. Windmill Network is currently on-line features relatively simple, because our product development time is not long. Any product manager very important point, is to rely on relatively limited and valuable development resources, good product feature development planning, which features do first, hack wigs what features do, to ensure that products can develop steadily. We chose from the beginning to share the album features the beginning, because this is the most common users to share their travel imprinting methods. From Photo Sharing cut, can be obtained from the user the most abundant content - after you go on a trip, I would not necessarily travel writing, but will surely shoot a lot of photos. For windmill network, this is only a beginning. We will share travel photos from start to gradually add other lightweight easy travel sharing sharing, rich this community. Lightweight interaction, while relying on all networks windmill bring real social relationships, and happy to share the contents of a user group, so that the windmill has to become a good tourist sticky sharing community possible. So, although the market has accumulated a certain number of mature or travel sharing community, windmill network still has a lot of space, can transcend other products, the establishment of a new tourist sharing community.