Magic Man Camera is eligible for millions of dollars Alibaba A round of financing, a camera products continued to hit and how to commercialize? 'entrepreneur' \u0026 amp; i dark horse: the afternoon of September 17, Magic Man founder Huang Guangming camera announced at the press conference Magic Man camera to get millions of dollars Alibaba A round of financing, will carry out in-depth cooperation with Alibaba, but did not disclose the investment amount. It is understood that the magic diffuse camera on line in July 2013, in just 11 months time subscribers has exceeded 160 million, which accounted for 60% of overseas users. Magic Man camera has a record 3.25 million new users in a single day, the 4th break 10 million new users, seven months breaking 100 million, 120 million single-day production of inferior head impressive data.
So far, the Magic Man camera has always ranked first in more than 140 countries, App Store, and the industry continued to cause media attention. At the press conference, the magic camera diffuse CEO Ren Xiaoqian do magic Man introduces camera early heart, that child was a full of warm colors greeting cards impressed, she said, hoping to diffuse magic camera man and art can build bridges. In addition, Ren Xiaoqian said, the devil will try to diffuse the camera follow the domestic market and actively expand global distribution, and Facebook, Google and other cooperation. In the commercial, the publication tries to open export platform to provide customized commodities for businesses and individuals. Magic Man founder Huang Guangming another camera also attended the conference, in addition to publishing the magic Guangming Man Camera Get Alibaba investment, but did not disclose the specific amount of financing. According to Huang Guangming introduction, Magic Man camera choose Alibaba as an investor, because Ali has rich resources 2B, Magic Man camera hoping to rely Ali accelerate their commercialization process. Magic Man cameras now have some commercial attempts, through the built-in advertising, member services and other means, has achieved a certain revenue. But there is not enough revenue to support the development of the company's operations, it is magic diffuse hope to use the financing to expand its business and commercial projects. Guangming introduction, development \u0026 ldquo; online and offline gift custom \u0026 rdquo; the market will be one of the current business focus on promoting the diffuse magic. According to reports, only Taobao Search \u0026 ldquo; Magic Man Camera \u0026 rdquo; keyword, you can see up to a dozen personalized custom products, mainly to T-shirts, cell phone shell, cups, notebooks, photo frames and other custom based, follow-up, or will extend wider areas. So, Magic Man such a moment bursts of APP and how to extend the life of their own, breaking some kind of phenomenal popular APP swift death of law? Have a look at the analysis of professionals, as well as the founder of Guang-Ming Huang, Ren Xiaoqian readme ! Methodology The following is Tencent Technology editor Long Bing Hua analysis: the decision to write about the magic system to diffuse the camera. The reason is simple. First, as the ink weather, sing, clap, it is a new phenomenon created by the mobile Internet era, has significance. Second, we predict it will fall after the explosion of red, but the user data recently announced Magic Man is increased to 100 million. How accurate are the data? Difficult to trace. However, two channels can be sure it does not crash, and the development curve is very stable.
One is to share data from a micro-camera, as the Man with the magic of cooperation during the Spring Festival, the second is the historical statistics APPANNIE. So we can safely ask a new question: Why use a camera capable of hot, this can be sustained, the outside world, despite the many reports, but not a good answer?. Man with the magic of deep Guangming founder chat, as well as friends of the industry consulting, want to do a systematic interpretation. First: Why Magic Man camera can become a phenomenal product is called a \u0026 ldquo; \u0026 rdquo ;, phenomenon mainly refers to it (especially in the micro channel circle of friends) quickly became popular in the social platform?. This outbreak came so fast that during that time the circle of friends and everyone in the hair Magic Man head. What is the power to make you like it, it stabbed us which nerve? Traced, probably because our hearts desire to seize, but demand has not been released. According to my understanding, this is the human demand for artistic and personal expression of desire. Images, photographs, it is a good form of expression. As far as ancient times, people in the cave with mural to express themselves and communicate information; close to the modern, progressive variety of camera technology, the development from the photographs, art photos, mug shot and other kinds of pictures; popularity of smart phones, it is the birth the Camera360, Instegram, pops, Mito Xiu Xiu and other new product form. The future of comics for 80 people, it has long been an essential element of life. American and Japanese animation, anime Hollywood blockbusters, repeated in our lives. Animation extremely peripheral industries thrive, prove cartoon products is a vast market. So, when the magic camera with pictures + comics diffuse way for comic portrait into a WYSIWYG product, a broad-based popular demand, determine its popularity quickly.
Guangming this conclusion is: \u0026 ldquo; do product must first meet the public demand, if done too small congregation, it is difficult to have a chance of the outbreak. \u0026 Rdquo; market is the mass market, demand is also just, but why must there be magic camera diffuse same types of products over the same period, why not their burst of red summary, the timing of product introductions, simple to the extreme, the core function is highlighted?? , are indispensable reasons. First, the timing is right. Magic Man camera is launched, there are similar products on the skill gap. Magic Man's two founders, Guangming Microsoft origin, Ren Xiaoqian design background, and the team has been engaged in four or five years caricature portrait business. More importantly, when the micro-channel type APP circle of friends for innovation support large, you can jump directly from a circle of friends to APP download page, which gives tremendous magic camera diffuse downloads. Secondly, the product is simple enough. Guang-Ming Huang said at the launch of the magic of the camera diffuse, it can be said simply to the simple. For example, only a small number of background image, the user can choose the room is small; only one background color, the kind of cartoon-like yellow paper. But often simpler and more penetrating. Historical experience tells us that, as a new APP, if it is difficult to use, that is substantially equal to self-defeating. This simple and some are deliberate, such as on the background color, and Guangming very Ren Xiaoqian insisted that in order to deepen the brand mark. There are also more likely to develop late, such as a small number of background. Finally, the core function is highlighted. Since the function is simple enough, after that is automatically generated cartoon picture camera, which makes \u0026 ldquo; Magic Man \u0026 rdquo; the concept has been strengthened, but also allowed the paper yellow background creates a unique brand mark. To reinforce this point, Guangming and 任晓倩 tangled several times, eventually removed the company logo on the background, the purpose is to \u0026 ldquo; \u0026 rdquo ;. make it even more pure Second: Why not, as the outside world after the explosion of red, plummeting familiar with the industry predict the law knows that a social platform in bursts of products, often in silence after the crash ushered in subscribers, showing a roller coaster curve?. We've seen too many such cases, so that our social platform explosion of red products are always skeptical. Magic Man camera has also been a similar question, but Guangming not worried. He said, the fact that, after the madness spread silence social platforms, users Magic Man is a smooth curve forward, and later with the force overseas markets, the curve began to rise.
Guangming lessons learned is that social platforms just communication channels, the product itself is the fundamental vitality, \u0026 ldquo; Rising Magic Man cameras rely mainly on word of mouth, nor do the promotion, so exhausted after a social dividend, the product can be scalability and depth of excavation, is the reason for its decision not recession. \u0026 Rdquo; Huang Guangming called product development and depth, does not refer to a simple function overlay, but development optimization based on user needs, and is not limited to online mode. At the product level, Magic Man has added more background, adds background color; developed a magic diffuse expression, so head into a cartoon animation, it can also turn into social networking expression. This is a product of depth. The level of cooperation, and the devil, as the Man and Tencent micro teamed up. During the 2014 Spring Festival, the user can make use of magic in a microscopic picture of diffuse more personalized short video, then share via social channels. This cross-platform collaboration will add value to the product characteristics, but also a depth. Live at the level, the more explorative. There are tables on a printed Guangming magic cup Man portrait. He said this at a ready-to-wire mode, the next user can be your own comics printed on the cup, the future may also be printed on the clothes, \u0026 ldquo; the traditional printed in different ways, we can more quickly Good to produce comic portrait, which is our advantage \u0026 rdquo ;. But it can not therefore ignore the value of the social platform. In this era of social networking is king, the power of the platform is often beyond imagination. On the platform selection techniques, Guangming believe must be on a large platform, to seek support for the platform, \u0026 ldquo; as covering major platforms, as much as possible to let users find \u0026 rdquo ;. Third, the Magic Man camera to entrepreneurs bring inspiration? Man camera to determine the future of magic is still too early. A nascent product more than six months, the road ahead is still long. But this does not prevent us summarize it brings enlightenment. First, subdivision subdivided, simple is king. A common argument is that there is such a super micro-channel APP exist, what potential entrepreneurs? But Magic Man camera experience tells us that as long as the product has done enough segments, it cosplay costumes for sale has enough explosive. Magic Man is constantly broken camera in the camera field, and finally down to the cartoon portrait of the simple and specific functions. It is like a nail, slender but sharp, can instantly penetrate the walls. But only if the outbreak is to highlight the core functionality of the product, the goal should be simple, not a pile up on three or four functions. If both want to do comic portrait, but also want to beautify, but also want to have a sound picture, then waiting and beauties Xiu Xiu, pops and other spell it. Certain death. Secondly, the breakdown is not equal to a small minority.
A further confusion is that, too broken down, it becomes a niche product, are there any prospects? In fact, the breakdown is not equal to a small minority, broken only broken down in public demand, rather than subdivision on niche demand. Such a breakdown, there are still broad user base. Deputy Director of microblogging Tencent open platform, 'social dividend' author 徐志斌 played an interesting analogy to illustrate this truth: in the dining areas Szechuan Hunan Cantonese Dongbei with South Beauty has a spicy temptation, broken down as well as pasta, pasta There was subdivided MCA ramen noodle Shanxi. But you can say that these are a small minority of small noodle it? In fact they are across the country. Finally, the product must have depth. Depth is the moat, is a roundabout way, there is a depth of products that they will not recruit fresh wave of death. The only way to experience the limelight after the product, can continue simmering social platform. It may not have turned out so fierce, but it has spread. Guangming summary of three product experiences, it is particularly important. He said that a good product first is to meet the public demand, it may have a corresponding user base; Second, we must continue to refine and improve, in order not to be abandoned halfway users; third, the product must have "final fantasy wigs " depth, in order to steady, only lasting and profitable space.
The following is a magic camera diffuse founder Huang Guangming, 任晓倩 sharing intimate exchanges in the dark horse in the business district \u0026 ldquo; death experience \u0026 rdquo ;. Guangming Oral: There are several App hot up then down, it is because their nature is \u0026 ldquo; \u0026 rdquo ;. activity The Magic Man is not active, but a product, from product development we are considering the idea, which must be a continuous process, we will not do a thing so far. As for how to judge the nature of a product or activity App is nature? I think the first look at the App has not provided long-term value, and the second is to see whether the product innovation, including technology innovation, use of the environment as well as business model innovation Innovation. Activity type App like games, no follow-up after the completion of the objective requirements, or that some kind of commercial activity App, timeliness strong stage; the product's properties App meet long-term needs of people in their lives, and there is a strong ductility and derivatives. Mobile Internet No one product can be said that he can long-term stability, so we will function on the basis of the diffuse magic camera constantly tap user demand, optimize the user experience, expanding the user satisfaction with the product, maintaining surprise. We will maintain continuous innovation and development, capacity planning, and innovation. (Is not that day does not quench thirst, Guangming is the dark horse camp while driving to look at the students do share 任晓倩 say?.) Ren Xiaoqian Oral: Our data is still very good. Magic Man's second show is face revolution. We have become a dynamic static comic, you can put yourself can become very adorable animated expressions used in the chat. Innovation is the effect caused by the powerful, innovative, itself has a strong appeal, people are curious to try something new.
The same moves second has no such effects. Recently, a US counterparts asked me to see China in the global rise App original, this innovation is not because Chinese business environment in the United States, Silicon Valley model of learning I say \u0026 ldquo;? Innovation \u0026 rdquo; not the American original, it is a human instinct. Innovation is not learned, a lot of things in this world can be copied, the only copy is not a dream, because it was born in their hearts every entrepreneur. Magic Man can have today, I am grateful to the original \u0026 ldquo; stick \u0026 rdquo;, (dark horse camp songs \u0026 lsquo; \u0026 rsquo ;, adhere to advocate is that entrepreneurship). Magic Man do is personalized service. Personalization is a very tough nut to crack, to withstand everyone's picky, product quality to be very beautiful, but also convenient enough so that the rapid expansion. Many people have asked me, why do you have to do personalized, if not personalized, according to your relationship and channels can easily make money. We never give up. In recent years we have done a lot of stock, so that users can update every day 10 beautiful themes.
Adhere to the results of my return is not back, but insist that it is proved right, this feels very good. I am grateful to our dark horse camp this family, many times, I insisted we all got excited from classmates. In addition to innovation and perseverance, I would like to share with you from the operational level at how we do a product. Involving tactical side of things, there will be different ways depending on the circumstances, and sometimes it would be double-edged sword, which I have 3:00 Experience: 1, hunger marketing. We initially on Android, Mac version is in two months after the on-line. This Apple users caused strong sense of hunger in waiting. Apple makes on the line after the third ranking free on the first list. 2, resulting in the continuation of interest is not satisfied. We started only a very small amount of material to cosplay inazuma eleven the user, only 10. Because there is no one-time to meet the user, causing the user continuing interest and expectations. 3, Magic Man does not use any means to promote their products. All users share behavior is spontaneous, we did not use to share a pattern on what incentives can be obtained. This allows users to have full initiative, because he does not think this is for you to do business in what was going on. This article i dark horse All rights reserved Please indicate the source, tort reserved.