Internal and external: Chinese hotel industry into the end of an era or after the reform and opening, the hotel industry has been showing a vibrant, flourishing development trend, investors, speculators flock, the hotel building such as drinking and bamboo shoots, throughout the Chinese mainland. At the same time, because of the rapid expansion of the industry, the hotel is also facing a serious lack of personnel, management of flooding, vicious competition situation. 2013, policy changes and new laws enacted tourism industry suffered an unprecedented hit, the industry had lost the ability to judge rational, skeptical about the future, I realized that re-shuffle pattern has been formed, the hotel industry into the end era, there are seven major phenomenon is about to be terminated. End of one: the speculative actors into history in the hotel industry since the 1980s, after the rapid expansion of coastal hotel development along with almost a hotbed of corruption, asylum special services and government officials, entertainment industry equate, endless variety of transactions .
In particular, some officials and businesses money and goods of unknown origin, all through the hotel this invisible consumer sites, quickly whiten the money. Because of the special nature of the hotel, derived from many gangster, merchants celebrities, government officials and even a lot of investment property. Generating class hotel, almost by the social background, personal influence and a lot of Jurisprudence reap huge profits, leading to regular investors to lose their competitiveness, especially in difficult to survive. And some purely for the investment behavior of money-laundering, the ultimate goal of operating a hotel, not for profit, just for the money washed, even on operating profit of the bill, have suffered a loss, then the sale of assets, one-time black money whiten. 2013 series of regulatory policies, the disorderly competition in the hotel industry in the past one-time consolidation, policies, regulations, remediation simultaneously shot, goes to the bottom line of speculators, rely background background consumption spectacular ceased to exist, to avoid the high-end consumer sites Officer the less, performance plummeted, past viability of managers completely helpless, leading to the decline in sales across the board losses. The second half of 2013, investment behavior has been curb speculators, despite the industry downturn in consumption, but investment and speculation become a reflection of the owners, shuffle mode rendering. End of Two: every one who lose their jobs because of the end of a spoke of speculators, who in the early selection of managers not having a substantial ability to work, just need some toe, even people who do evil speculators help achieve its purpose, resulting in Some people in the industry making progress, only know in wine and women were removed fairs, the greeting sent as a priority, leading to the lack of professional management confusion out of control. Most hotels, entertainment, restaurants and other consumer sites, because the background of the strong operating result in the business full, but the internal management is completely off track, let alone professional and norms. In addition, the rapid expansion of the industry warming, lack of talent is one of them. Early due to increased demand, many managers robbed an empty, grass-roots staff does not have the management capacity of the stage has been improved rapidly. In 2005 there have been a classic case of a hotel staff, because she knows boast flatter, go to the second home has become general manager. Other domestic tourism management colleges, in the long term and not the individual institutions and the importance of education level, let alone with international standards, the latter realized that the hotel industry's lack of talent, only to turn to this type of technicians and management professionals It opened. The hotel part of the colleges opened, does not solve the problem of lack of talent the hotel industry fundamentally, in the tutorial design, or empty theoretical knowledge, there is no practical operation capability. Graduates tourism institutions, just to rush to enter the hotel when the management staff, can not be met in the heart uneven, resulting in a choice upon graduation went to other industries, the high attrition rate. Late Statistically, in professional institutions graduate students to stay out of the industry continues to operate, less than 10% ratio. Huge employment market and the talent gap in stark contrast to the industry in recruiting qualified people, people already employed do not know down to earth to gain experience and expertise, rapid improvement has led to lack of personnel and management theory, the entire industry talent apparently became impatient. The major changes in 2013, the industry's downsizing, speculators closed speculative options, finally broke a string, for every one person over the market quickly eliminated, unemployment and looking for employment has become a lot of people in the workplace in 2014 the main theme.
End of three: the era of high-end hotels in the show ended in 2008, the high-end hotel investment wave of a wave after wave, tried a month ten five-star hotel opened I heard the news. High-end hotel investment from several levels of reasons. The first is the government's sensibilities, years in the GDP-led assessment, officials for the performance of the local GDP, blindly introduce the project to build five-star hotel, in the case of the city of Ordos should become a model. The second is to get to the behavior of the real cosplay costumes for sale estate business, creating a new round of investment boom, so that the original investment in the hotel industry appears excessive peak again. Adjusts developers get to policy, too 'smart' Chinese real estate developers to quickly adjust the strategy, in cooperation with the local government to build high-end hotels, so that GDP performance of the government services, but also get a corresponding block, two phases together, take to achieve the purpose. Of course, foreign high-end brands in the domestic layout also played an instrumental role as asset-light model to enter China's high-end brand hotel in China almost makes is not the least bit to earn the fee bill and members. First of all, real estate is an urgent need these foreign brands to build their own high-end image real estate, through cooperation with these foreign brands, the original low value plots of land improved, the high prices of investment income and hotel comparison 2-3 billion, Its income is much higher than the investment rate.
Real estate options to meet the needs of the National League brand built throughout the country one foreign brands began everywhere all real estate. National League managers by working with real estate developers, the use of brand output, get a lot of brand licensing fees and management fees, easy to gain the maximum value. Secondly, competition between various countries is linked source of competition. Chinese tourists, although the reason is not high quality of foreign media and the public is being questioned, but their spending power and strong consumer attitude is to bring foreign money. Therefore, foreign brands in the domestic rapid expansion, its goal is not to seize ulterior motives Chinese, but to seize the Chinese guests to become a member of its brand clients bring direct profits for overseas consumption outlets It can be described as double-edged sword of the count. 2013, the end of the high-end hotel beautiful dream, but this dream will continue to the end of it, market-driven investment will be the guiding ideology, but also the market of the truth. Curb spending public funds, it is the main reason to stop high-end hotel, government consumption as the main high-end market, China's service sector, derived from the number of corruption, but also to high-end hotels have suffered the sweetness. Reverse policy, prompting civil servants aware of their true identity, together with a strong anti-corruption measures Corruption in high-end hotel consumption almost overnight become doors to cold. The second half of 2013, more than stop planning to build the project, a number of projects have been launched in transition, a number of five-star hotels ready to declare the termination of assessment star, many business slipped hotels up for sale for rent. Facts have proved that the market is the last word, let the competition to be formalized. End Four: huge energy consumption and energy saving hotel was eliminated in 2012 began to Green Hotel is the focus of various forums, from travel industry associations to various social groups and organizations of all kinds of energy saving've accounted for half. In fact, energy conservation is an important work of the hotel, the hotel business as a high-energy, in the course of business occupancy consume large amounts of natural resources, emit large amounts of waste.
Meanwhile, the daily operation of the equipment and facilities consume energy consumption for the hotel bring substantial economic costs, maintenance costs increased year by year, resulting in energy costs increase, the government increased efforts to monitor pollution caused negative hidden costs also rise These rising costs evolve into direct economic costs of the hotel. The hotel's competition lead to profits, the hotel management have proposed the idea to cut costs, cut costs from a macroscopic view is in line with business principles, but in limited circumstances want to get a little throttle, even with a few saving approach is difficult to achieve reasonable expenses, and only think of ways from the source, through the transformation of the equipment in order to achieve long-term and scientific principles throttle. For example, in the past kitchen oil to gas, hot water load on the air conditioning system to supply hot water heat collection directly, or using the new technology of air to water systems, repair process of gradually switching to LED energy-saving light sources, etc., can be achieved cosplay xxxholic by direct energy reduction row effect, reducing the economic costs. In 2013, the hotel entered the era of meager profit, the application of energy-saving technologies in the continuing operations of the hotel as well as the preparation of new hotels have been very good application, owners and managers while recognizing the economic benefits of energy conservation. Traditional companies have lost the advantage in the competition, equipment maintenance costs, labor costs, renovation of old landslides and other problems led operation, the high cost of energy costs become overwhelmed leading cause, as the last one fuse, lit direct business owners to find another way of shutting down the old spark.
End of Five: labor costs are to overturn the hotel as a labor-intensive enterprises, labor costs are the biggest expenses of the hotel. In the past, wages hotel industry revenue accounted for only 12% -15%, over time, the proportion of wages to 20% --25% and some even as high as 30%. Rising labor costs and revenue decline, especially in recent years, recruitment difficult situation, to promote the hotel industry to think about how to reduce labor costs, improve service efficiency and service quality and protect not fall. Therefore, new technologies, new business model and new management practices have been introduced for the industry has brought new opportunities. The front desk and check out the science and technology to achieve, from check-in machine and Ipad, fingerprint registration, Iphone Check out new technologies such as mobile phones to intervene, directly reduces the lobby past check-in system complexity, saving time while also reducing the staff costs. It appears reservation system and micro-channel microblogging Internet sales channels from past travel agencies, booking center to expand to a wider range of intelligent operating a direct reduction in the sales department of personnel costs, while giving the hotel a more open attitude with the world. The above case illustrates numerous hotels on the basis of traditional services, to take more intensive control, improve efficiency and effectiveness. With the gradual rise in labor costs, the future of the hotel industry will be more high-tech services, in order to reduce the high labor costs. In recent years, such as the emergence of intelligent hotel, will be people-oriented, service is more intimate, lower power consumption, management easier, higher quality, stronger customer experience a sense. End Six: End of Cheap China live blind expansion of the Group, seven days, Vienna, GreenTree Inn chain as early a few giants in the country has accounted for half of the late pudding, the Royal Inn, Thankyou, orange crystal, seek Your new generation of chain hotels and other businesses, in order to leapfrog the development layout of the country, which gives rise to a leading economy hotel brand of China's economy.
Tasted the sweetness of enterprise support benefits, the expansion into a crazy era, franchisees blind investment economy hotel directly to push the peak. However, the budget hotel is really proportional to income invest? The fact not at all, despite the acquisition of Home Motel, but the decline is the fact that its economic income, even took Motel at a loss as an excuse, it is not enough to prove Cheap hotels money argument. 7 days, while the expansion in the country, appeared in the same area in the same city a new store opened for business, and another store there has been a loss situation of failure. 7 days a phenomenon shows anything, it is the result of a vicious franchisees of blind investment brings, also proved seven days expansion strategy to expand for the purpose of ignoring the interests of franchisees problem. The long road to expansion behavior is not the development of economy hotel brand, but its capital in a move outsiders and consumer sees is its brand effect, insiders have seen the true purpose of a few giants. 2013 start, economy hotel after years of precipitation and development, especially last year's policy control, blind expansion will become the dominant thought it? 7 days platinum Tao Group brand appears, GreenTree recently Peel Tree Hotel appear, although various techniques vary, but it also proves the industry reshuffle to several giant has brought new ideas. Adjustment strategy is in line with market demand, aggression type of brand expansion mode halted. End of Seven: Tourism Law disorderly format terminate domestic tourism market has been more lucky star cosplay chaotic, every holiday, full of all kinds of complaints, consumer tourism market serious discontent. After the new tourism law out, reflect the most intense social tourism market disorder and other issues, the draft Tourism Law have carried out the necessary specifications. Outstanding performance specified in the travel team forced shopping, strong cable tip, cancel common problem at their own expense projects given specific solutions, while, in the settlement of non-standard, but also on the traveler requests, such as 'Travel Law' Article 13 Article 'To comply with civilized behavior tourist tourism', travel agencies to strengthen informed of the duties, urging citizens to travel civilization.
The new 'Travel Law', although only just a few, but in October 2013 a tremendous impact in the hotel, particularly the Hong Kong market, the Hong Kong media reported directly during 'Golden Week' hotel market down the situation. Introduction of the new 'Travel Law' direct containment cohabitation, violence and throat price competition, the market gradually planning, service more open and transparent, standardized management more directly. From a consumer perspective, the effective protection of the public interest, complaints easier and intuitive. From the business perspective, the future integrity of the law, a fair and reasonable way to trade will be consumers, unscrupulous businessmen and gradually withdraw from the market, so that competition is more open and fair. Viewed from the perspective of the legal system of this country clean up the market and standardize management of the new code, it has a positive meaning, meaning that the national industry bodies in the process of establishing a sound mechanism for all types of Codex, it is more focused on the legal and practical combination of this change, China has gradually meant missing the legal system, legal and regulatory gaps, and will gradually improve, which is a milestone in the era of the rule of law will embark on the stage of history. Source: The hotel professional managers Author: Xiazai Fan