O2O entrepreneurship 10 entry points! This concept O2O fire a couple of years, though this aspect of the venture grasping a lot, especially some of the investment should be fully understood, 10 parts of a business plan which received an estimated 500 parts are marked with O2O label, but in my opinion, at present, neither the user or business, unmet demand, there are many, there are many opportunities, recently compiled a 10 O2O business entry point for attention O2O opportunity entrepreneurs reference . First, do vertical, not giant block the road to do a comprehensive integrated platform of O2O platform, certainly not also like to buy a few hundred dollars to buy a template and then spend a few businesses will be able to talk on the line as simple as that We need to have the foundation in many areas.
There is enough money and technical strength is not to say that, in addition may need to have the following conditions: 1, the user base: To want to do a comprehensive O2O platform, if the user does not have the basis, that is sure to We do burn a lot of money ready; 2, business resources or push force: business resources if there is no readily available, although you can build up a huge BD team to achieve, but also have to burn a lot of money; 3, payment instruments: For large platforms with its own third-party payment is particularly important, one, or more than Taobao's cash flow if not for their own risk control nature is not small, the other large data O2O fantasy many people this gold mine, To dig deeper, which is basically a prerequisite; 4, map: it touches on this point is not necessarily essential, but have then naturally will be more competitive, because the map is one of O2O entrance. From several points of view, to do a comprehensive type of O2O platform, basically only Tencent, Taobao and other giants in order to have some hope. And for the average entrepreneur, Leaving aside other conditions, on both consumers and businesses that, in the end is the chicken or the egg problem will be enough to make you a headache. So, for the average entrepreneur, try not to attempt Qudang giants of the road, choose a vertical industry giants can not be made to achieve depth. Second, little touch food, a small industry in 2012 the catering market size of more than 2 trillion, which considered the largest piece of consumer services, which also led to the dining O2O certainly is an area currently most intense competition, including many giants Everyone is staring at the inner main dining, but for capital, resources general strength of the entrepreneurial team I suggest try to avoid dining O2O. First, competition would not have said, the public comment main business is catering, Tencent (QQ food, micro-letter), Ali (poly cost-effective, Paypal, Taobao local life), Sina Weibo (micro food) and other giants, and many buy site , are currently in the restaurant in this fight; secondly, the large number of food businesses, BD pressure is very large; and third, the catering industry is currently showing \u0026 ldquo; four high and one low \u0026 rdquo; situation (rental prices, high labor costs, energy prices high, high raw material costs and more low-profit), has not much space for online; the last, catering information problems are very troublesome, until not that Kai-fu Lee said the low level of information, after all, catering information through ten years of development has become increasingly popular, whenever a little-known restaurant basically have the information, but since the restaurant and catering business information companies, even the industry leader, accounting for the entire industry, which is very low led to various catering enterprise information very standard, non-standard, and online docking was difficult.
And there are many service industries, relatively catering industry to \u0026 ldquo; simple \u0026 rdquo; a lot, a city some industries may BD dozens of businesses basically can Dezhuan, while such a small industry, the current competition relatively less, some profit margins are higher than the food and beverage industry. For entrepreneurs, these small industries should focus ought to be considered. In fact, do not want to underestimate these small industries catering done entirely unlike these big industries difference, like the focus on convenience services O2O piece of 19e, 2012 annual revenue has more than 10 billion a. Third, large segments of the industry if it is to consider food and other competitive large industry, so I think it's best to try a chance to dig subdivision, should not blindly imitate public comment, coupons, buy, Taobao and other models, try excavation of some small minority, personalization needs, or social integration of other elements to make some innovation, like home food will mainly provide services for those who do not run errands restaurant food delivery, fly feast network from the perspective of gifts and so do online ordering. Identify the breakdown of demand not only can not blindly rely on concessions, and even the user is willing to pay a premium. Fourth, the second and third tier cities localized within a short period, or a longer period of time, basically to attend to some of the giants of small points of the city, now they are basically regarded firepower concentrated in the north of Guangzhou-Shenzhen and other cities, so two O2O third-tier cities will have a certain window period for entrepreneurs, if we use this opportunity to develop, even in the future giants of hands in the second and third tier cities, local entrepreneurs also have the strength to compete with the team, like many large buy site nationwide, in many cities that suffered a crushing defeat.
Fifth, the integration of idle resources on this point, I'm not sure with the \u0026 ldquo; integration of idle resources \u0026 rdquo; to describe whether rigorous. However, the main meaning is similar to the short term, easy to cars, e-generation driving this project, they have a common starting point, that the service-oriented essentially no line at physical stores, so this service provider for demand for online marketing will be more intense, in addition, these services do exist some idle resources, and most of the personal resources, which is "digimon cosplay costumes " actually somewhat similar to the Taobao C2C mode, but they are not a product but a service, Taobao So first C2C, further development Lynx largely lies in the integration of some of these small C better, beginning to pry those big B is very difficult. Sixth, location + light decision O2O have become the focus of attention, to some extent, due to the rapid development of mobile Internet in recent years, because O2O is currently accepted as one of the few major mobile Internet profit model . Through mobile Internet to achieve O2O, now basically only \u0026 ldquo; location \u0026 rdquo; some of this road a little tricky, but it is not all-powerful. What services will be selected by the mobile phone users to buy? Basically making some of the more light, eat a meal, sing a song, make a spa or nail, etc., and many times a user on the outside, more eager to find a suitable businesses can provide services, such requirements are relatively harsh natural position. And for those larger decisions, such as wedding photographs, and other services to find the decoration, I think very few people by phone to the decision, but the user location requirements for such services are not high, the West is entirely user East businesses might choose wedding shoot. Seven pain points larger industries While many service industries, there are some pain points, but some pain points are slightly smaller, and many industry pain points is quite large. Like food and beverage industry, on the whole the public comments and other platforms because of business constraints, has put consumer experience improved a lot than before, it is relatively little pain points up. What services do more large industry pain points? Simply point, that at least 58 city services industry and other classified information on the site are basically a big pain point, because now these services, even non-real transactions nor Reviews just some miscellaneous and poor information and a list of it, for such services O2O, improvement of the user experience is relatively large, which means that users can more easily attract even change the user's existing habits.
Eight, much less fight promotions fight other values present, many people do buy O2O are still thinking, it seems that only knows how promotions to attract customers, and always let the business offers, discounts, then none. And simply by promotions to attract customers, for businesses, and not too long-term value, so buy because of low discount, can be said to be a vicious cycle, because the user discounts and purchase \u0026 mdash; \u0026 mdash; no profit businesses He did not repeat \u0026 mdash; \u0026 mdash; no enthusiasm Merchant Services \u0026 mdash; \u0026 mdash; user experience is poor \u0026 mdash; \u0026 mdash; you do not buy, businesses do not play, buy site closed down. In addition to concessions, they really have no other to attract the user's value is certainly not the case, there are many value points can dig, such as intimate experience;? Quick \u0026 cosplay costumes for sale mdash; \u0026 mdash; allow users to use the shortest possible time to select and purchase service ; social; guaranteed quality of service constraints; transaction security; privileged, and of course the appropriate discount is not entirely driven not consider, but should be as little as possible to spell concessions, as much as possible to maintain a reasonable and not at the expense of businesses the quality of services at the expense of concessions.
Nine, small but beautiful assume that if the buy site has always insisted on day one group or several groups a day, instead of the current day thousands of groups, carefully check the quality of each package at the same time control the quantity, usually sell a few hundred copies not sold, to spend more effort and urge businesses to take the service to do, protect the consumer user experience, a team of a dozen people this is not the will to live very moist? Unfortunately, many people are initially ran financing, from takeover target, naturally tempted to scale up. The O2O business, I think this is a good choice, a small point, good point, slowly formed word of mouth, can not rely on promotions to attract customers, so profit margins up, the value of the business is greater , and finally do not rely on financing can live well. Ten, selling water continued to buy, buy this wave of gold rush in the real money is what? So far the answer is definitely not buy the site, but the media, Focus, buy navigation, SP company, call the system provides Suppliers and other \u0026 ldquo; sell water \u0026 rdquo; people. Inside the market in the next O2O, selling water will also have a lot of opportunities. O2O selling water mainly in the following two directions: 1, the company sold online: opportunity in this direction can refer to a number of current electricity supplier companies to provide third-party services.
As more and more aspects of the project O2O, selling water conditions in this area has become increasingly mature; 2, sold to business: the future of millions of businesses under line service will go online to, This trend is inevitable. At present it has a lot of businesses in the preparation or underway a number of attempts, especially some have a certain strength, cash flow is also plenty of large chain services business, because there is no one as mature as the electricity supplier inside the platform Taobao O2O , including public comment are increasingly unable to meet some of their needs, resulting in many large businesses are just around the corner would like to own direct play, which exists naturally in many ways a lot of opportunities, such as information technology, technology, marketing, operations, etc. needs.
Like recently there is a large restaurant chain business owner told me that they spent nearly two million last year to carry out his information, and now they are a well-known microblogging marketing communications company, the other raised a microblogging marketing services program, Services offer 1.28 million just two months time, but he has basically decided to pay, but this is only the beginning, according to his plan, there will be more investment in O2O respect. More than a starting point, mainly on O2O entrepreneurs how to choose the direction of the industry and some preliminary analysis. After selecting the starting point, the next most important thing is not to do the site, but a real depth to the line, a deep understanding of death note for sale the industry, otherwise, the starting point no matter how you cut into it may also be difficult. Via i dark horse By product transit network Zhu Gang