The same way network Wu Zhixiang 'All in' radio backstage: the 'ticket + ticket' remodeling business logic, challenge the way cattle network i dark horse Note: Flow is too expensive, opponents tight, if not this year, 20 billion in cash credited into account, the same process may have died; after twists and turns, Wu Zhixiang hoping to force wireless, 'the ticket + ticket' remodeling business logic . And in front of the nearest rival is the way cattle. Although this year won two investment holding 2 billion in cash, but in Wu Zhixiang opinion, with the way network is to 'survive' and hard. June 30. Dusk, with the way the headquarters building of Suzhou Industrial Park is still ablaze with lights. Many employees are left in the station ready to work overtime, the overall atmosphere of the office area, and this slow pace of life in the city out of tune. This time from Wu Zhixiang bid farewell to 'tread' in the title has been 22 days, the same way a symbol of the Division of age Haopai then unified color on the lower level in the form of entrenched been smoothed over. In Wu Zhixiang change is called 'Any' after employees told reporters 'need time to adapt,' do not know how to greet the boss - but they all feel the same way through the tenth anniversary of nodes, there is a clear 'return zero 'impulse. 'I personally think, from June 2013 to the end of 2015 period, PC brilliant era of online travel companies would die half.' Wu Zhixiang told reporters. In his view, the same way is to 'survive' and desperately - and their access to investment twice this year, holding two billion yuan in cash 'Tyrant Fan child' somewhat contradictory. 'Mobile terminal' with 'free exercise', Wu Zhixiang think this is the background of the industry reshuffle. And with the way to do it is to reshape the business logic used to good use in the hands of each card to spend this 'growing pains.' CEO with the way the current state of anxiety and excitement coexist, he has already done again 'All in' preparation. 'All in' Wireless 'in the past three months, the same way the 210 cadres have been adjusted 250 people.' Wu Zhixiang represent. Toss only one purpose: to 'All in' radio re-formations. With the way the goal is to move the end of the end of 2014 contributed to the marketing accounted for 80%, the same way the App to enter the online travel industry's first camp in China. Two data may explain the difficulty: the end of 2013, 95% of the revenue with the way the PC side contribution; in addition, according to crack Consulting released 'in May 2014 Domestic tourism class APP operators monthly ranking' shows that Andrews System application downloads ranked eighth in the industry - in Wu Zhixiang opinion, three called 'the first camp.' With the way need to do is to completely abandon once. 'In the domestic online travel companies, almost the same way 'PC trace' the heaviest.' Wu Zhixiang said, 'we ourselves know, really very, very difficult to be moved to move within a year.' In 2008, with the way Tourism gain Suzhou, a local VC A round of financing 15 million yuan, Wu Zhixiang was all the money hit the PC on top of search engine marketing. By 2010, the same process has been billions of dollars in revenue - search engine marketing team has expanded to 100 people, this figure doubled in the following two years. '2011-2012 year our annual profit growth are also around 100%.' Wu Zhixiang said. This is not a secret can be long. According to Wu Zhixiang said that 2012 had to find eLong CEO Cui Guangfu talked about cooperation with the process, but the process was the same dazzling performance, but also has a domestic listing plan. 'Cui always said that I will compete with you, is very simple: buy all your keywords, I have more money came in front of you.' 'It is very hard to accept,' Wu Zhixiang said, 'but later I think, with eLong, Ctrip should also say the same thing 'facts in favor of this hypothesis, because Baidu's traffic more expensive - from 2012 to 2013, with the way the search engine on top of a $ 2 billion, while Its 2013 profit of only 50 million. That year, the preparatory Ctrip ground services division and set up, gave tremendous pressure the same way, at the same time the search engine tactics have failed. 'At that time we felt that he was dying.' Wu Zhixiang said, while large-scale competitors lose ground, although on the other hand saw the 'Mobile is the future,' but there is no spare capacity to grasp. Turning point came in February 2014, Tencent, Bo Yu Yuan Wo Holdings capital and drive for the same $ 500 million; nabari no ou wigs the situation and after Ctrip's 'The Wire shares,' so that the same way confined grudge for one turn.
Wu Zhixiang chance to think: once as 'All in' search engine marketing, as once again the same way to the 'simple to the extreme' - 'All in' radio. Mobile end how 'singing'? Build sophisticated mobile platform within a year, and the mind in deep 'search engine marketing' with the way the team with the past, as difficult dears wigs as the towering waves of the sea of the people on the boat on to another vessel. Wu Zhixiang admitted that $ 2 billion in cash for the first transformation space the same way: 'We have the ability to upgrade existing staff salaries, but also able to withstand 'turn, but to' leave some of the staff.' On the other hand disappearing once the enterprise hierarchy, but also in the release of a signal: I hope to attract more people to join the same way move. 'We're a grassroots team, but there must be minded to accept more good people.' Wu Zhixiang said, he believes that 'transition' process, inclusive corporate culture is more important. Deeper business logic, in fact, been changed. 'Wireless' word is never mean, everything the same way on the PC side just to move on phone declared completed. Wu Zhixiang envy comes 'mobile gene' of online travel companies - such as flight steward, drops of a taxi, etc. - but with the way the difficult turn, has already begun. 'Of all the electricity supplier industry, and I believe that tourism is combined with the most compact mobile phone.' Wu Zhixiang said, with the process starting point is the best at the tickets.
'We have tickets for the tour around the core to build the market, through the integration of the supply chain, to meet consumer Cosplay Costumes demand for fragmentation on a mobile platform.' According to iResearch '2014 China online travel vacation market research report' (hereinafter the 'Report') shows that in 2013 travel around the trading segment size of about 8.68 billion yuan, accounting for 23% with the way network is the largest segment of the agents. This advantage has been considerable refinement: process began last year to cooperate with shops and major tourist attractions, a 'wine + King,' 'King + Food', 'King + entertainment' and other projects - and has already started Interactive: 2014 In the same way invested 100 million yuan to carry out '1 per ticket' campaign, the core purpose is to attract visitors to download the client. 'Report' shows that in 2013 online holiday outbound travel market segments, the share of only 3.5% over the same process - the same way in this area is still 'blank', but as a force direction is established. 'With the way intended to flights as the core to build long-term business group, to meet holiday demand for travel.' Wu Zhixiang said, with tickets as the core reason is very simple, 'it is the same way outbound market being cultivated.': Wu Zhixiang think with respect to the hotel Changes in ticket prices to better influence consumers' overall travel costs. This also rely on mobile platforms: Unlike other OTA is different, with the way the current micro-letter 'My wallet' mall ticket platform exclusive carrier, is attempting to leverage micro-letters 'Connect all' strategy together to build mobile travel booking O2O closed loop . For the current micro-channel platform to bring the number of traffic tickets the same way, Wu Zhixiang not disclosed. 'Leisure travel first' How far? 'We do outbound, is ready to challenge the way cattle a future.' Wu Zhixiang told reporters. 2013 Chinese leisure travel market size of 394 billion resort, Ctrip to 21.6% of market share in the first, second Tuniu share was 11.4 percent, while same way network with 8.9% market share ranked third . Cheng put forward early in 2014 with 'leisure tourism first,' the goal, the actual spearhead already pointing the way cattle. Wu Zhixiang admitted that he had with the way cattle CEO in DURIGHT learn something. 'I told the total, I think the way cattle missing two basic skills: airfare and hotel,' Wu Zhixiang said that in accordance with the process logic, 'do not have the hotel would not travel around, do not have the tickets would not travel abroad.' He believes that the way cattle pure platform model is not conducive to control resource: Today travel agents can give you the resources, and tomorrow it could give me - the same way chosen is homegrown + platform model, Wu Zhixiang think it makes him feel more Some practical. According to the 'Report' shows that online holiday market, with 17.6% of the way cattle travel with the group share in the first place - and this is the same process may Wu Zhixiang 'and one of the war' critical thought. 'I saw three years ago in the same way tickets from Suzhou to Zhouzhuang guests to play, and the free exercise of proportion with the group is 7: 3, but three years later completely reversed I think after three years of outbound tourism. It will do so. 'Tuniu official said, and its products with the tour group more than Walks trend will continue, it will remain at around 65:35. 'Mainly because fewer for the free exercise of destination, Europe is not suitable for free, and second and third tier cities a greater demand for travel with the group.' On the other hand, the way cattle travel with the group of suppliers is very fragmented, with no one accounting 5% of total turnover, the annual increase suppliers have eliminated - this shows the way cattle suppliers strong, the ability to control its resources. Either way, the same way with the way cattle must be a war - the future is always different to validate business logic. And the same way in front of the goal, is a mobile terminal within two months from the eighth to rise to seventh. Its clout stems, Wu Zhixiang think the same way with their rivals in the mobile terminal understand there are differences. . 'On the mobile side, the 'single point of breakthrough' model is very difficult,' he believes there are two reasons: First, the mobile terminal switching costs are too high, and second, to mobile users than PC users brand loyalty is higher. 'So we have to do one-stop service and leisure travelers.' Wu Zhixiang said. In fact, with the way we have been preparing for the 'one-stop' extension. Recently established a strategic investment with Cheng Xincheng section, which purpose is to 'seek the same way to form a strategic cooperative partnership.' 'We do not engage in investment, you earn money in this company, but it does not matter with our core business, it will not vote the same way.' Wu Zhixiang said its strategic investment unit now have a goal. 'After a quarter will see the outcome should be the industry have some shock of it..' Source: Online Travel Weekly Author: Han Peng