Wearable device business model Aspects [Note] i world network operators business model needs to determine, the business landscape is also uncertain Bureau, the brand in the development of products and services, code geass wigs the best way to explore the means of profit, gearing up, want to compete at the beginning when they compete with one point, established an early market advantage. Text / F, Qi Qin wearable device itself is a considerable market potential of commodities, but its greatest potential is not in its hardware product, but rather by the product and the user data collected by the data derived from software products and services. From this perspective, wearable device business model can be said not yet fixed, full of endless possibilities. Business model needs to determine, the business landscape is also uncertain Bureau, the brand on the road to develop products and services, to explore the best means of profit, gearing up, want to compete at the beginning when they compete with one point, established an early market advantage. From the existing main products currently on the market classification, the market presents several basic pattern hegemony even dominate a scene. Google smart glasses field a single large, although Google Glass is still in the test phase of sales, but it is widely believed that it is the world's most intelligent wearable are more likely to have formed their market share Nike squeeze clean. The domestic market, the domestic has not yet appeared strong capability of independent innovation wearable device brand. Domestic competition is now wearable device primarily at the lower threshold of bracelet and watch areas: Nutshell Electronics launched Geak watches, Ying Qu Technology OTC inWatch, Baidu jointly launched plump and plump net bracelet \u0026 hellip; \u0026 hellip; these products and Now there are similar products on similar features international, the main low-cost advantage, but the market acceptance is still low. Of course, there are brands began to enter the focus on the special needs of market segments, mining and the use of the wearable device demonbane wigs market \u0026 ldquo; Nagao \u0026 ldquo; effect, 360 launch child safety bracelet exactly a good example. Overall, the domestic market situation remains unclear, in \u0026 ldquo; homogenization \u0026 rdquo; when the product is popular, it is difficult brand champion. At this time I can only say that some already have accumulated old brand reputation in the market will be slightly competitive advantage. Hardware sales direct sales business is undoubtedly the most profitable fast and effective way. In order to occupy a larger market share of goods, wearable device developers need to foot in exterior design, function development and other fields effort \u0026 mdash; \u0026 mdash; only appearance, wear comfortable, powerful device to cater to the growing consumer \u0026 ldquo; Tricky \u0026 rdquo; taste. In this user-oriented era, even Google Glass pioneer in this industry can not be relied on \u0026 ldquo; technology leader \u0026 rdquo; the advantage to keep up appearances, you need to offer a variety of colors of the frame in order to meet the aesthetic more types of consumers demand, thereby maximizing capture the market. The wearable device to fight the luxury, some companies are going to try. By brand, advanced materials and fine hand to increase value-added products, enhance product sales. For example, many high-end watch brands to enter the field of smart watches, precious metal or leather strap and launched inlaid with precious stones smart watches. Recently, it is reported that Apple successively from a number of luxury watch company mining executives, designers and marketing specialists. Presumably the outside world, Apple's upcoming focus on high-end luxury watch market intelligence products. But hardware sales of the model and can not bring long-term benefits for the company. Wearable device is rapid replacement of electronic products, industry giants are unable to maintain stable development cycle of their products may only be separated between the moment the product maturity and decline. In this context, businesses should be vigilant in search of hidden opportunities in derivative products online. Hardware in the field of wearable device maybe the real \u0026 ldquo; \u0026 rdquo ;.-product In addition, for now, many wearable device \u0026 ldquo; praised \u0026 rdquo; embarrassment. In recent years, big brands of smart product renewal speed allows consumers to buy new electronic products become more cautious, wearable device first generation products generally only test of promotion. Of course, this is also consistent with the emphasis now the customer experience, focus on customer experience trends \u0026 mdash; \u0026 mdash; only fully understand the user's experience, the business side dare large-scale production, and large investment in marketing. Therefore, the real mass market attack have to hope the same paragraph of the second generation of the device and even three generations of products. This also means that a product really accepted by the market until the desired amount of time, human and economic costs are quite expensive, and risky. Therefore, we rely on a single device sales for most developers is certainly not a sustainable business model. Derivatives sales in addition to the device itself, the surrounding product development can also bring good income. And these peripheral products are generally lower production costs, profits quite lucrative. When Ipod Nano 6 with the listing of the \u0026 ldquo; strap \u0026 rdquo; is the brand developed peripheral products bring additional revenue a typical example. Apple-designed differently colored plastic \u0026 ldquo; strap \u0026 rdquo; and a metal chain - \u0026 ldquo; strap \u0026 rdquo; caused a large number of buying boom. However, to develop their own brand peripheral products generally high prices. Many consumers would be more willing to lower prices to buy a third-party design and production of similar products. Ecosystems build wearable device \u0026 ldquo; real \u0026 rdquo; mainline products may be drawn from the big data cloud software and services. Wearable device developers can develop software platform with its own equipment for use, similar to Itunes and Apple products for use in combination. With angel beats wigs a rich software product platform will undoubtedly be able to lock up more consumer brands. Once consumers get used to the platform, even after the emergence of newer competitive products, high switching costs users will retain the trace of competitive advantage for the brand. Apple products continued success is not unrelated to the popular Itunes. The third-party applications like Google open after the launch of Google Glass interface to create their own Google application platform to help brands to seize the initiative in the future industrial development. Although most of the equipment already has a large number of users rely on Apple's IOS platform and Android software platform, but \u0026 ldquo; a separate portal \u0026 rdquo; also it is not feasible, but cost is not low. In addition to the platform, software development can also bring benefits for the brand, but also reinforce the brand one step software / service platform. As long as the software developed is really useful, interesting, better personalized, so consumers will be happy to dig into their pockets to buy. Personalized service is followed from remote another opportunity. Data collected by the device after uploading the cloud to provide personalized service and laid a foundation for the remote. Personalization is a prerequisite for service charges. Only personalized service is the desire, then the users have to buy. This is the \u0026 ldquo; free product, service free \u0026 rdquo; the Internet era is particularly important. Sports bracelet if remote gyms service to users according to data must make a lot of busy work but pay attention to the exercise of consumers willing to spend money. Similarly, the patient data doctor through wearable health monitoring devices to collect as far in the other party of patient diagnosis, prescription is also a possible charge of personalized service. Precision advertising and charging database because the device itself can collect a lot of private data users, this is a big temptation for many companies and institutions. With full use of big data, companies seeking advertising more efficient, to put every penny spent on the blade. In addition to some of the features ads can run on large data accurate customer groups with specific needs in the future, it can be analyzed as well as the environment in which human emotions device also allows ads to be run on the user's most relaxed, laid-back, is most likely to watch ads the time period. At the same time, equipment to collect large data also provide data to support research institutions in specific areas, resulting in business and social value. Patient access to health monitoring data generated by the equipment may be available for the study of complex diseases cases \u0026 mdash; \u0026 mdash; hospitals and research institutes have such great interest and desire to buy the data. In addition, some devices collect user lifestyle, consumption habits and other information can also help the catering industry, retail industry launched more market potential of products and services. Companies will not give up any opportunity to make money can enhance probability. In this case, the wearable device to create a large database will undoubtedly become the most promising business consultants and think tanks. It is not difficult conclusion, density and accuracy of the data determines how many devices can bring advertising revenue and sales data. So the more people use the device, which means that the size of the database can be larger so that the accuracy of the data analysis can be higher and may be informative, but also can bring higher economic returns. (Edit / world network operators Wu Meng, This article first appeared in http://www.cosplaymade.com/ the 'world network operators \u0026 middot; managers' July issue, please indicate the source and author)