Rational Analysis of the 'Soviet Beijing price war' this truth really like publicity this? Perhaps only to have the results of that day, I discovered that behind the scenes. But before this, the first rational expense of a Grilled this matter. Text / Qingdao Xingchang Xinda Deputy General Sha Yuan army from a high-profile micro-Bo Liu Qiang East announced the launch of large household appliances price war, talk of the town overnight, Suning United States fought back, claiming lower price than the other, bloodbath at the mall, but also fight for the honor. This posture, caused many to follow suit response, cheerleaders, gathered onlookers, parity everywhere, looting, soy sauce right moment is everything, but also lively than the New Year. . . . But the real situation is really as advertised this? Perhaps only to have the results of that day, I discovered that behind the scenes. But before this, the first rational expense of a Grilled this matter, it can be considered analysis and forecast it, agree to support what you are, if you do not agree when I nonsense, you can bypass :) Well, say something before picking open own situation, has for a long time in a large household appliances, IT fields, electricity supplier in the field of work, background and this time, the 'large household appliances electricity supplier' would have some agreement, usually busy work, not an analyst, not a commentator, observers, master something, rarely comments publicly what some of the following purely personal point of view. 1. Why did you choose the 'big appliances' and choose this time to buy large appliances such categories mainly on demand: wedding, new home, new ones. This year, with the real estate downturn, the national policy of subsidies last year a lot of overdraft future purchasing power of large household appliances this year the overall market environment is quite bad. Whether brands or channels, wants to ensure that the market competing with devil may cry wigs brains the size, to ensure market share, costs or lead to increased productivity vacant, it is odious. Why this time? Large home appliances category include ice, washing, empty, color. Annual summer season starting in May, near the end of August, is now in the off-season. (Next season to go to October), the channel the hand goods, ah, ah funds to turnover, to catch up before next season to ensure a money grab the goods ah, a discount should be sold, or inventory turnover costs are high enough . So this time Jingdong choose to play the 'big appliances' price war, is one thing to kill three birds: 1, increase sales, increase liquidity, improve performance. 2, advance to seize the market next October, disrupting line channel cycle policy, pre-emptive. 3, the campaign to attract the eye, can not sell also earned crying. Finally, do not control who wins or loses, traffic, attention, awareness is up, more cost-effective marketing tool ah. 2, impact on the industry and related countermeasures upper said major appliances season is over, the attackers Jingdong, stimulate the market in the darkstalkers wigs off-season, buck the trend, effective but not too much. More people go to the line to launch parity, to prove himself, will always win more attention, but these concerns, the price of money can not buy, in the rattling of, after all, a time to take the money for good practice. Against those Suning to consistent online and shugo chara wigs offline prices as the main trick to match the price as a secondary measure, appears to be passive, but the reality is that if there is going offline, directly to the user to win, to borrow his own service Low cost to play a full service at this point. But for Suning is concerned, it is the subject of a coordinated operations management. This will make more people concerned about the electricity business, the two companies concerned, there are more choices. For both companies, the electricity supplier for the development of China I think it is a good news. But others say such a price war would undermine the principle of God horse business, for this point of view, I can only say: do such a big business are not stupid, I do not understand the accounts can be considered out of blind play? Do not think to say, 'We have nothing but the gentlemens alliance cross cosplay money, Kill' is a gamble, and people count fine way to go. Investment banks and PE are not so good to do. However, the specific application case is, then look down. 3, which is tricky, says this thing will not do life and death, I think, must be a part of competition, but only a small http://www.cosplaymade.com/ part of the overall, but an effect of huge. Why? Because the brands are not stupid ah, the line will have the lowest commitment many years ago to the terms of the class horse of God, so the brand's goods will be divided into general goods and special delivery, turn supplied it means a change in the model name, but you said comparison, how it was? So the real comparison is also only found in common stock above large appliances, understand? The user, but in this, in fact, for the next line of impact is not too large, overlapping populations is not high. So it can be said to be a thunder, little rain saliva marketing campaigns, says the big battle, but the bayonet of the place is tiny. Whether it was right, according to Li word, wait and see. 4, predict the outcome of this situation I would like to rozen maiden wigs talk about is by no means simple, must have certain considerations, the business is not over every family, to take into account circumstances that may occur. So also there are several possible outcomes: A, Suning not follow Jingdong, Jingdong not very fall, reaching a common purpose of propaganda. (Currently impossible) B, Suning follow, then start the follow-up marketing, publicity, saliva war, half-truths, in order to attract the eye as the main purpose to promote the performance and enhance cash flow for the secondary purpose, to play games show. (Estimated most want to see this) C, the war expanded, played, by automatically adjusting the market, government regulation, etc., either mediate or how, to find their next step, nothing, no one mouth that he won, last might really have their own benefits. Or more, nagging so much of it, or you want to get down to work :) casual spectators. Last point: Do not say bad Suning, Suning in the reaction rate, public control, has made significant progress, and gradually the 'Internet' issue. I insisted that the ultimate Suning, Jingdong will survive, Suning challenge from restructuring and synergy, Jingdong challenges from management and direction of large enterprises mature.