From the origin to the tongue, interpretation landmarks agricultural product line heating track [Note] i world network operators, 'A Bite of China,' the hit, not only to the audience a visual feast, but also to Taobao sellers brought new opportunities for marketing. With this, the company called \u0026 ldquo; Yelang food court \u0026 rdquo; store within 12 hours to complete the 135 single. This also shows that the urgent need to expand the brand influence landmarks agricultural products, the event (Focus) is very important. Text / Ali tegami bachi wigs Institute Liang evening of April 18, like many food lovers, like turn on the TV and enjoy the CCTV documentary 'China (second quarter) tongue' episode. The general feeling, in the second quarter into a more human emotions, while continuing to show the profound Chinese cuisine, people pay more attention to food behind the story and emotions, which have to say is kind of sublimation. As in recent years, the most successful domestic documentary, 'A Bite of China' has set off a wave of domestic specialty food online shopping boom. After the people on TV, seen on video sites such beautiful food documentary, would like to try it is only human. But limited distance, e-commerce has become the connecting link between the best cuisine and consumers. Online shopping business tongue behind However, not all food on the tongue can immediately Amoy. For example, after the 18th night of the tongue 2 broadcast, search on Taobao \u0026 ldquo; Thunder Mountain fish sauce \u0026 rdquo ;, the result is 0, indicating that sellers sell the product yet. But the network's response rate beyond imagination, screen name \u0026 ldquo; new farmers Assi \u0026 rdquo; agricultural seller on the microblogging said he went that day night organized people in Guizhou Province Leishan purchase fish sauce, the next day at noon Taobao shelves, priced at 98 yuan 500 grams, up to 23 points that night, sales have Pobai single. Online sales originally tepid specialty, this time also ushered eruption growth. Taobao index channel, enter keywords \u0026 ldquo; \u0026 Cosplay Costumes rdquo ;, Shandong pancake which also appear in the tongue in two local products, its search volume changes occur suddenly pulled a curve in the April 18 evening, the last seven days of the search index growth of 212.6%. And \u0026 ldquo; China \u0026 rdquo tongue; and related merchandise Searches change the situation is more alarming, Taobao Index, \u0026 ldquo; China \u0026 rdquo tongue; the last seven days of the search index, growth of 10,809.8 percent increase over a hundred times. (Taobao index \u0026 ldquo; Shandong pancake \u0026 rdquo; search volume changes) that is \u0026 ldquo; TV media + e-commerce \u0026 rdquo; linkage force. 2012 'China (first season) tongue' has also been sparked buying binge Taobao cuisine, local specialty food became popular search terms Taobao. After the tongue 1 launch, just five days to a total black butler wigs of more than 580 million Taobao Amoy Amoy familiar taste of home. Previously popular hair tofu, mushroom, Connaught Deng ham, Rushan, etc. become the fastest-growing specialty food sales. For example Nuodeng in Yunnan ham within 5 days after the documentary aired, the turnover increased by 4.5 times, growth of 17 times. With the first quarter as bedding, this time the brightest network's mobility more quickly. In Lynx, for example, on April 17, the day the cat's food and CCTV Lynx to achieve cooperation, Lynx food become tongue 2 exclusive platform synchronized starting each episode ingredients and food recipes, tongue 2 crew also will be synchronized on-line ingredients checks. Jingdong, I bought a net site is also the first time introduced the corresponding topic page. Behind F2O mode, what landmarks agricultural product needs? In today's popular online media, television, newspapers, magazines and other traditional media has been unprecedented impact. 'A Bite of China' specialty food online shopping thermally induced indicates, wide viewing area, well-made television programs, with e-commerce platform to form a good interaction, thus boosting online sales of related products. If O2O is \u0026 ldquo; online and + line \u0026 rdquo; business model, then \u0026 ldquo; focus events + e-commerce \u0026 rdquo; it may constitute a new kind of \u0026 ldquo; F2O (Focus to Online) \u0026 rdquo; mode. Mechanism F2O model are: hot events form a diffusion effect in television and other media, electronic business platform to rapidly introduce corresponding products (such as food, clothing, etc.), to meet the new demands instant surge, thus further promoting the heating of hot events, the formation of the media and e-business interaction. F2O mode mechanism of action (in the television program, for example) on F2O model we have recently found a vivid case, Ningguo after 85 WTA providers willow, locally known as \u0026 ldquo; \u0026 rdquo ;, one piece wigs tea princess from 2008 she began the sale of herbal tea on Taobao, it has been the owner of a Golden Delicious Taobao shop and one day cat shop in 2013 with annual sales of over 20 million yuan. In 2011, her shop monthly turnover has only a few million, but one night, found the customer service many customers to buy a rare single product \u0026 ldquo; green plum \u0026 rdquo ;. Asked after that night Hunan TV, 'Encyclopedia' program, experts talked about the green plum role of beauty for women, so the customer after another, month turnover suddenly rushed 400,000. F2O mode for television angel beats wigs and other media, electronic business platform is a win-win. Hot event effects caused by television media, can be translated into real business orders, which reflect both an impact force, but also to create the conditions for the development of future business models; electronic business platform by means of hot events also achieved a platform drainage, expand Results turnover. E-commerce for agricultural practitioners, to bring enlightenment F2O pattern: First, pay attention to the social hot events, learn to combine the product with hot marketing skills; the second is to try to use television and video approach to product marketing, and even create a regional network of agricultural products brand, popular agricultural products have become a hot spot possible; third is to accelerate the speed of wind fantasy wigs response of the supply chain, in a rapidly changing Internet world, one step ahead of those who win. (This article originally appeared in Ali Institute, the i world network operators editor, please indicate the author and source) Recommended reading 'Quest tongue behind agricultural goods Landmarks'