Baidu may next target: public comment intervene in Ali Sina, Sohu, Tencent after marriage, BAT only Baidu looks lonely. Of course, by no means Baidu marketplace generation, high-profile $ 1.9 billion acquisition of 91 is the best proof, but with respect to Sina and Sohu these 'veteran', the acquisition of 91 radio also not as sexy. Moreover, from the perspective of the market value of the measure, Baidu currently and $ 100 billion of Ali, Tencent has not a body position, the core area of competition as well as the odd tiger, pandora hearts wigs dog new search potential threats so full of vigor after the (Li should be glad Sogou ultimately failed and 360 get together). Currently, Baidu accounted for 70% of the domestic search market share. Compare Google accounted for 66.7 percent of the US search market share, Baidu position in China seems Bibi Google position in the US is still strong, but calm analysis, Baidu variables much more than Google. And really a threat to Baidu, only Baidu itself, the key is how to focus on search and enhance overall competitiveness. Can be expected, as incorporated into Sogou Soso, including Tencent full support for the new Sogou, now between Baidu, Qihoo, Sogou 7: 1.5: 1.5 ratio of shares is likely to eventually become 6: 2.5: 1.5, and even 5: 3: 2. In fact, back in 2012, the layout of the search at the beginning of 360, I would put forward the following views: search development technology is quite mature now, in other words, for large companies, there is no technical barrier to enter the search, so that a search can be determined No success is user barriers and entry barriers. And 360 users (360 powder) and an inlet (360 browser) both of which are huge advantages, too, 360 (in the country) the top of the individual product development capabilities and user experience, but also allows users to 360 searches confidence. Now it seems, holding Tencent Sogou thigh, than one year ago 360-user benefits and advantages of the inlet heavier. So, in search market share is likely to be the case eroding must find other means of defense or open up a new battleground. I personally more concerned about Baidu's performance in the mobile terminal. From the product level, Baidu app, Baidu maps have crossed the 'million users' threshold, after the acquisition of 91 wireless, application publishing has become the latest weapon Baidu mobile terminal. At this point, with mobile search, maps, LBS and application distribution for the core business of Baidu's mobile strategy has begun to take shape. In this year's second quarter earnings report, Baidu mobile revenue has for the first time exceeded 10% of total revenue. It appears that good things are happening. But return Baidu mobile search that is the core of the business itself, it is the real worrying. I think mobile search there are two main trends: one is based on a part of important applications segments search. Such as micro-channel can be found chats and sweep the streets, way dictionary search Words Translation, high moral map search Weibo search and magical girl lyrical nanoha cosplay information and so on. In the short term, this part is not enough to pose a threat to Baidu, but once the further development of the mobile Internet, which further developed into a super APP APP and in the search to continue to improve it, will collapse virtually no drop in mobile end users to Baidu's absolute dependence. Second, the nature of burst angel wigs the services more tears to tiara wigs having localized search (in fact, this search is inseparable and subdivision). For example, public comment, Baidu map, 58 city, where even the street street network etc ...... We know that the mobile Internet has been three key words - mobile, social, localization. The vast majority of users are based on the behavior of local mobile search services. US group long ago Ms. Yu Wang and search dogs had also on the 'future tool properties and service properties of Internet products Who is more promising?' Expand through intense discussion. Do a search of Ms. Yu was born more attention to service properties, and we all know that search is the Internet business model in tool property strongest, purest and most successful. But never on behalf of the mobile terminal are the same. On the contrary, the mobile end users will be increasingly concerned about the service properties of the product, especially in connection with the aspects and localization. The current domestic localization doing the best it is a company called 'public comment' non-listed companies. So when the final hand Tencent Sogou that moment, I worked with my colleagues joked: Baidu can do some public comment? Today, as China's most mysterious (mysterious quickly be forgotten) quasi giant Internet companies, mobile client public comment accumulated more than 75 million unique users (as of June 2013), after a decade of slow fermentation, has become a nationally recognized Local consumption platform, was also in August 2012 by 'Forbes' named 'Chinese mobile Internet company 30 strong' first. If we can do together, I say that if, at least for both sides at least have the following advantages: 1, Baidu search tool properties and public comment localized service attributes will get fully integrated in the mobile terminal. Among them, the public comment to help Baidu to enhance penetration in the mobile side and viscosity breakdown search field, Baidu will provide unprecedented powerful data support and channel public comment convenience. 2, Baidu maps and public comment will be like as search dogs and Soso, complementary advantages while reducing unnecessary vicious competition. Otherwise, the experience from the current perspective, both difficult for users to choose, install and how many seem wasteful duplication. 3, although the same type of foreign websites yelp up to $ 4 billion market capitalization, public comment is in addition to Zhang Tao, founder of the famous 'chronic', but realistically kamen rider dragon knight cosplay speaking, the public comment the current situation in a way like Jingdong, do ten years, still no result, it is impossible to say no hurry listing. Even if you do not want founder Zhang Tao, the senior management team may not want to. Moreover Baidu map, 58 city, go to the market network, the US group life and other localized services companies continue to force, microblogging (behind Ali), micro-channel (behind Tencent) will undoubtedly also dabbled in this area. So, the prospect of the public comment itself is not entirely optimistic. And again a year or so, you can not necessarily win-win result and other search dog. 4, the most important, not lack of Baidu layout still needs money, and the public comments of Ms. Yu Tao with search dogs, like, still harbor big dreams. If you can get the full support of Baidu, the public comment is likely to monopolize local service market, Baidu will also benefit from the previous absolute rely on search of company into a more comprehensive anti-risk ability of Internet companies, which both sides are the best results. Of course, any particular transaction or cooperative, will not be able to analyze Cosplay Costumes the first few words, not only related to complementary and compatible products, the founder, the team of complementary and compatible with more critical. Overall, since 2012, 360 layout search, Baidu relative to Tencent, Ali, always gives the feeling less secure, and the development path control Google's not difficult to see, want to become a really great Internet company, is far from alone search not enough to really need to stay a few hands.