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NATIONAL BESTSELLERA Book of the Year Selection for Inc. and Library Journal“This bookpicks up where The Tipping Point left off.--Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKENothing “goes viral.”If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’ crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if theyfail to connect with the right network, andthe consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation,Atlanticenior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of
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