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NATIONAL BESTSELLER • A leading economist answers one of today’ trickiest questions: Why do some great ideas make it big while others fail to take off? “Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of GritLONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD“cale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine.Translating an idea into widespread impact,aysUniversityofChicago economist John A. List,depends on one thing only: whether it can achieve “high
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