DesignとMarketingは、かけ離れたものに見えて、実は密接に結びついている。
日々の何気ない所から、デザインやマーケティングについて思いついた事、考えた事をつらつら書いていきます。
基本的な概論なども、たまには真面目に含んでいこうと思います。
インターンで、ファッション雑誌やトラベル雑誌に記事書いてます。それもアップしていきます。
結構悩みやすく、それを内に閉じ込めがちな体質なので、そんな事も出しちゃいます。
日々の何気ない所から、デザインやマーケティングについて思いついた事、考えた事をつらつら書いていきます。
基本的な概論なども、たまには真面目に含んでいこうと思います。
インターンで、ファッション雑誌やトラベル雑誌に記事書いてます。それもアップしていきます。
結構悩みやすく、それを内に閉じ込めがちな体質なので、そんな事も出しちゃいます。
Miyuki in Four Seasons Hotel Tokyo
Japanese Breakfast -Miyuki within Four Seasons Hotel Tokyo-
(For AZ Travel)
By Eri Takahashi
Four Seasons Hotel Tokyo is one of the most high-end hotels with intuitive service, elegant surroundings of the finest quality, and splendid restaurants in Japan. Miyuki is the Japanese restaurant featuring authentic Japanese décor with stone carvings and magnificent pottery. The tranquil Chinzan-so gardens can be overlooked from Miyuki.
Miyuki serves classic Japanese cuisine and four breakfast menus between 7am and 10am, Asagiri (Kelp in rice porridge), Asatsuyu (Perilla shiso and plum in rice porridge), Shiosai (Traditional), and Shirotae (Rice porridge set). The most popular menu is Shiosai.
The breakfast at Miyuki uses the choice foodstuff and foods of the season. Most of the ingredients are from different parts of the Japan. The premium plums from Odawara were aged for 3 years, the Japanese delicacies are Konjyaku pickles from Kyoto and the miso paste from Nagano. The salt is especially a court salt form Fukien in China. Each of them is a piece that one has spared no effort on. To our delight, it is free to have another bowl of rice and rice porridge.
The experience of the Japanese breakfast at Miyuki will let you be away from your everyday pressing work and the hustle and bustle of Tokyo. It will be great to have a Japanese breakfast comfortably once in a while.
(215 words)
(For AZ Travel)
By Eri Takahashi
Four Seasons Hotel Tokyo is one of the most high-end hotels with intuitive service, elegant surroundings of the finest quality, and splendid restaurants in Japan. Miyuki is the Japanese restaurant featuring authentic Japanese décor with stone carvings and magnificent pottery. The tranquil Chinzan-so gardens can be overlooked from Miyuki.
Miyuki serves classic Japanese cuisine and four breakfast menus between 7am and 10am, Asagiri (Kelp in rice porridge), Asatsuyu (Perilla shiso and plum in rice porridge), Shiosai (Traditional), and Shirotae (Rice porridge set). The most popular menu is Shiosai.
The breakfast at Miyuki uses the choice foodstuff and foods of the season. Most of the ingredients are from different parts of the Japan. The premium plums from Odawara were aged for 3 years, the Japanese delicacies are Konjyaku pickles from Kyoto and the miso paste from Nagano. The salt is especially a court salt form Fukien in China. Each of them is a piece that one has spared no effort on. To our delight, it is free to have another bowl of rice and rice porridge.
The experience of the Japanese breakfast at Miyuki will let you be away from your everyday pressing work and the hustle and bustle of Tokyo. It will be great to have a Japanese breakfast comfortably once in a while.
(215 words)
Japanese Breakfast Culture
Japanese Breakfast Culture
(for AZ Travel)
By Eri Takahashi
Japan is an island country that is rich in fish and seafood and holds the ideal climate for the growth of good crops and rice, so it has the characteristic food culture that is dominated by rice and uses in-season vegetables or fishes with several techniques. Traditional Japanese breakfast consists of exactly such stuffs.
Freshly boiled white rice. A steaming miso (soy bean paste) soup with tofu and seaweed. A variety of garnishes like nori (laver), natto (fermented soy beans), umeboshi (a pickles plum), and tsukemono (a pickled vegetable). For the side dishes, grilled fish like salted salmon, tamagoyaki (a type of rolled egg omelette), and some vegetable dishes. Actually, any dishes can be with rice and miso soup in Japanese breakfast. And it finishes with hot green tea. That’s a typical traditional Japanese breakfast. It is based on the ichijū-sansai formula, which is the most common Japanese style and means "one soup, three sides", or soup, rice, and three side dishes with each different cooking technique such as grill, boil, or steam. Japanese breakfast is a well-balanced diet.
But Japanese food habit has changed since the end of the Second World War.
Influenced by the USA and European countries, the Japanese food has been westernized. People have started to have bread or pasta as the staple food instead of rice. Especially, westernizing of breakfast has been dramatic. Many families now have American-style breakfast like toast, cereal, sausages, eggs, coffee, and orange juice at home every morning. One of the reasons for the westernized breakfast is easiness. It’s easy for moms to prepare for breakfast, for dads or kids to eat it quickly. Many busy Japanese people don't have enough time to eat a full Japanese breakfast every day, so Western-style breakfast dishes like have also become popular.
Now the government is enthusiastically urging people to return to the culinary traditions that have sustained their ancestors for thousands of years. Traditional Japanese breakfast guarantees a nutritionally balanced meal. You can have it at restaurants within upscale hotels or at some Japanese fast food chains like Yoshino-ya much more easily and cheaper. Or when you have a time on weekend morning, it’s nice to prepare for Japanese breakfast for yourself.
(369 words)
(for AZ Travel)
By Eri Takahashi
Japan is an island country that is rich in fish and seafood and holds the ideal climate for the growth of good crops and rice, so it has the characteristic food culture that is dominated by rice and uses in-season vegetables or fishes with several techniques. Traditional Japanese breakfast consists of exactly such stuffs.
Freshly boiled white rice. A steaming miso (soy bean paste) soup with tofu and seaweed. A variety of garnishes like nori (laver), natto (fermented soy beans), umeboshi (a pickles plum), and tsukemono (a pickled vegetable). For the side dishes, grilled fish like salted salmon, tamagoyaki (a type of rolled egg omelette), and some vegetable dishes. Actually, any dishes can be with rice and miso soup in Japanese breakfast. And it finishes with hot green tea. That’s a typical traditional Japanese breakfast. It is based on the ichijū-sansai formula, which is the most common Japanese style and means "one soup, three sides", or soup, rice, and three side dishes with each different cooking technique such as grill, boil, or steam. Japanese breakfast is a well-balanced diet.
But Japanese food habit has changed since the end of the Second World War.
Influenced by the USA and European countries, the Japanese food has been westernized. People have started to have bread or pasta as the staple food instead of rice. Especially, westernizing of breakfast has been dramatic. Many families now have American-style breakfast like toast, cereal, sausages, eggs, coffee, and orange juice at home every morning. One of the reasons for the westernized breakfast is easiness. It’s easy for moms to prepare for breakfast, for dads or kids to eat it quickly. Many busy Japanese people don't have enough time to eat a full Japanese breakfast every day, so Western-style breakfast dishes like have also become popular.
Now the government is enthusiastically urging people to return to the culinary traditions that have sustained their ancestors for thousands of years. Traditional Japanese breakfast guarantees a nutritionally balanced meal. You can have it at restaurants within upscale hotels or at some Japanese fast food chains like Yoshino-ya much more easily and cheaper. Or when you have a time on weekend morning, it’s nice to prepare for Japanese breakfast for yourself.
(369 words)
Global Street Fashion ? Tie Dye
Global Street Fashion – Tie Dye
This summer, tie-dye is back! But it’s not look like Hippie clothing in the 1960’s, tie-dye takes over the Bohemian style continuously. Now it’s also called “ombré”, which means it gradually fades colors into each other. Originally, tie-dye is a Japanese traditional industrial art, but now it becomes the forefront of the world fashion trend. Tie-dye creates a superb, floaty, ethereal appearance, whether on tops or skirts, and gives you the sense of spring and summer.
The key point to wear the tie-dye fashion is to set off the tie-dye cloth the best.
Tie-dye clothing is usually colorful and showy, so make sure the other pieces should be simple like a white tank, pants, or a black tops. Monotone clothing makes the tie-dye look more attractive. Tie-dye tops also look great with jeans. Pairing blue or green tie-dye with flat sandals can complete your Bohemian eclectic ethnic style. If you choose a seductive color like purple and a tight design, you will be on the more feminine and urbane side. A wearable mix showed up on catwalks for Spring/Summer collection, for example a tie- dye skirt worn with a loose sleeveless shirt.
Each tie-dye cloth is only one in the world and creates a totally individual look for high summer.
This summer, tie-dye is back! But it’s not look like Hippie clothing in the 1960’s, tie-dye takes over the Bohemian style continuously. Now it’s also called “ombré”, which means it gradually fades colors into each other. Originally, tie-dye is a Japanese traditional industrial art, but now it becomes the forefront of the world fashion trend. Tie-dye creates a superb, floaty, ethereal appearance, whether on tops or skirts, and gives you the sense of spring and summer.
The key point to wear the tie-dye fashion is to set off the tie-dye cloth the best.
Tie-dye clothing is usually colorful and showy, so make sure the other pieces should be simple like a white tank, pants, or a black tops. Monotone clothing makes the tie-dye look more attractive. Tie-dye tops also look great with jeans. Pairing blue or green tie-dye with flat sandals can complete your Bohemian eclectic ethnic style. If you choose a seductive color like purple and a tight design, you will be on the more feminine and urbane side. A wearable mix showed up on catwalks for Spring/Summer collection, for example a tie- dye skirt worn with a loose sleeveless shirt.
Each tie-dye cloth is only one in the world and creates a totally individual look for high summer.
Cath Kidston
Cath Kidston
By Eri Takahashi, London

Cath Kidston is one of the England's leading and most loved of designers, and a textile and interior brand that sells fabric, wallpaper, kitchen goods, and bags worldwide. Her colorful 'feel good' fabrics are now established in the furnishing market in the UK. Now she opened a new shop in Covent Garden, the heart of London's most eclectic shopping destination. The shop is part of an old warehouse, and is around 1000 sq ft in size, selling everything of her design, especially bright and funky vintage products from the 1960's & 1970's.
Cath Kidston’s signature is distinctive, cute and kitsch floral prints and natural vintage style, which come to stand for her unique look. Her design can turn casual goods into the cute ones full of originality, classic floral print into a contemporary style. She also adds a touch of whimsy to many of her designs. The blend of sweet nostalgia combined with sharp style is just her style. Her unique natural vintage style makes you feel nostalgic and be attached.
Cath Kidston is a truly Queen of Florals in London. Start to introduce the elements of Cath Kidston into your room and make your life more flowery and elegant.
(200 words)
Cath Kidston
28-32 Shelton Street,
London WC2H 9JE
TEL: 44-207-836-4803.
By Eri Takahashi, London

Cath Kidston is one of the England's leading and most loved of designers, and a textile and interior brand that sells fabric, wallpaper, kitchen goods, and bags worldwide. Her colorful 'feel good' fabrics are now established in the furnishing market in the UK. Now she opened a new shop in Covent Garden, the heart of London's most eclectic shopping destination. The shop is part of an old warehouse, and is around 1000 sq ft in size, selling everything of her design, especially bright and funky vintage products from the 1960's & 1970's.
Cath Kidston’s signature is distinctive, cute and kitsch floral prints and natural vintage style, which come to stand for her unique look. Her design can turn casual goods into the cute ones full of originality, classic floral print into a contemporary style. She also adds a touch of whimsy to many of her designs. The blend of sweet nostalgia combined with sharp style is just her style. Her unique natural vintage style makes you feel nostalgic and be attached.
Cath Kidston is a truly Queen of Florals in London. Start to introduce the elements of Cath Kidston into your room and make your life more flowery and elegant.
(200 words)
Cath Kidston
28-32 Shelton Street,
London WC2H 9JE
TEL: 44-207-836-4803.
Roberto Cavalli
Roberto Cavalli
(Vogue Taiwan)
By Eri Takahashi, Los Angeles


Italian fashion designer Roberto Cavalli is heating up Hollywood. His super sexy flamboyant fashions have been seen on many Hollywood celebrities such as Jennifer Lopez, Salma Hayek, Beyonce Knowles, and Christina Aguilera. Roberto Cavalli style is instantly recognizable by glamour and flash designs.
“Take a chance in L.A.”, Ridley Scott, a movie director of “Gladiator”, said and encouraged Cavalli to open his brand-new boutique on Beverly Hills. Rodeo Drive is the perfect location for his second boutique in Southern California, following the outpost in South Coast Plaza. "It's a dream of every designer to be here." said Cavalli. Here satisfies the demand for his creations. The sleek boutique carries the designer’s entire range, from thigh-skimming dresses to sparking the whole embellished-jeans to exotic fragrances. The space surrounded by stylish white and black walls with bright red coral formations welcomes the lady into his strong color sense.
Roberto Cavalli Fall 2005 collections feature "eclectic influences" to the limit - the fierce side of the new black, seventies Saint Laurent classic style, Bohemian, and his brand signature animal print.
“The love of the woman inspires me,” said Cavalli. His glamour designs will inspire you, too. And it’s hot, sexy, adorable “you” that embrace his design.
(203 words)
Roberto Cavalli
362 North Rodeo Drive
Beverly Hills, CA 90210
TEL: 310-276-6006
www.robertocavalli.it/
(Vogue Taiwan)
By Eri Takahashi, Los Angeles


Italian fashion designer Roberto Cavalli is heating up Hollywood. His super sexy flamboyant fashions have been seen on many Hollywood celebrities such as Jennifer Lopez, Salma Hayek, Beyonce Knowles, and Christina Aguilera. Roberto Cavalli style is instantly recognizable by glamour and flash designs.
“Take a chance in L.A.”, Ridley Scott, a movie director of “Gladiator”, said and encouraged Cavalli to open his brand-new boutique on Beverly Hills. Rodeo Drive is the perfect location for his second boutique in Southern California, following the outpost in South Coast Plaza. "It's a dream of every designer to be here." said Cavalli. Here satisfies the demand for his creations. The sleek boutique carries the designer’s entire range, from thigh-skimming dresses to sparking the whole embellished-jeans to exotic fragrances. The space surrounded by stylish white and black walls with bright red coral formations welcomes the lady into his strong color sense.
Roberto Cavalli Fall 2005 collections feature "eclectic influences" to the limit - the fierce side of the new black, seventies Saint Laurent classic style, Bohemian, and his brand signature animal print.
“The love of the woman inspires me,” said Cavalli. His glamour designs will inspire you, too. And it’s hot, sexy, adorable “you” that embrace his design.
(203 words)
Roberto Cavalli
362 North Rodeo Drive
Beverly Hills, CA 90210
TEL: 310-276-6006
www.robertocavalli.it/
