Let's try an FE + TOEIC problem!
In Blue Ocean Strategy, a blue ocean is undiscovered market space
with no __________ and a red ocean is an established market space
with lots of __________.
A) profit
B) capital
C) products
D) competition
What does the sentence mean?
In Blue Ocean Strategy = ブルーオーシャン戦略では
a blue ocean is = ブルーオーシャン（青い海）は
undiscovered market space = 未開拓な市場
with no __________ = ○○のない
a red ocean is = レッドオーシャン（赤い海）は
an established market space = 成熟した市場
with lots of __________ = ○○の激しい
What do the choices mean?
A) profit = 利益
B) capital = 資本
C) products = 商品
D) competition = 競争
The main feature of a blue ocean is the lack of competition
from other companies, so the best answer is D) competition.
〇 In Blue Ocean Strategy, a blue ocean is undiscovered market space
with no competition and a red ocean is an established market space
with lots of competition.
ブルーオーシャン戦略では、ブルーオーシャン（青い海）は競争のない
未開拓な市場であり、レッドオーシャン（赤い海）は、競争の激しい
成熟した市場です。
Did you get it?
Have a great Monday evening!