Building Relationships Through Email
At Contactually, We Believe That The Most Successful Businesses In The World Are Built Upon Personal, Authentic Relationships With Clients And Partners. Since 2013, We Have Helped Tens Of Thousands Of Users Do Just That-Strengthen And Grow Their Professional Relationships We have helped users send more than 60 million emails with their average increase of 42 percent in the growth of their businesses.
Our users organize their contacts into "buckets," Real estate professionals will often categorize their leads into hot, warm, and cold lead buckets, each requiring a different contact cadence.
While the short-term goals of each of This begs the question is a real estate need. This question is a real estate need. :
We can a sample of over 150,000 emails sent to contacts categorized by the feeling of the likelihood of this happening within the network? Contact further user as either a "Hot Lead," "Warm Lead," or "Cold Lead," and evaluated performance based on whether the email was opened, responded to, or simply ignored. Of Week, As Well As Time Of Day Sent.
Read On For More Details On The Best Time To Send An Email ...
Maximizing Response Rate
Hot Leads (20 Percent Of Total Real Estate Contacts Analyzed)
If A Response To Your Email From Your Client Is Additionally, considering the hour of your email: 9 pm to 11: 59 pm has the day (10.1 percent response rate) while the worst day is is Saturday (4.2 percent response rate) Highest response rate (9.9 percent).
Warm Leads (30 percent of total real estate contacts analyzed)
Sundays are the best days to email Warm Leads when a response is desired (11.6 percent) whereas the very next day, Mondays (5.3 percent), The Lowest Opportunity Represent.
Emailing Between Midnight And 6:59 Am Represents The Best Opportunity For A Response (11.6 Percent), More Than 2.5 Times Those Sent At The End Of The Business Day, 6 Pm To 8:59 AM Pm (4.1 Percent) .
Cold Leads (50 Percent Of Total Real Estate Contacts Analyzed)
Not Surprisingly, Cold Leads Have The Lowest Overall Response Rate Among The Three Categories Of Leads; However, Because They Represent The Largest Component Of A Real Estate Professional'S Contacts, This Represents A Significant 11 am to 1: 59 pm as the best time (5.1 percent response rate) while Saturdays representative the worst opportunity (2.6 percent response rate); To Send (5.3 Percent Response Rate) In General To This Category Of Leads.
Table 1A - Email Response Rate By Day Of Week And Lead Type
Contactually_1A
Table 1B - Email Response Rate By Hour Sent And Lead Type
Contactually_1B
Maximizing Open Rate
Hot Leads (20
For Hot Leads, this is best accomplished by emailing on a thursday (63.8 percent open rate) while Sundays represent the low (% of total real estate contacts analyzed) - Watermark for this metric (50.8 percent open rate). Sending between midnight and 6:59 am generally results in the highest open rate.
Warm Leads (30 percent of total real estate contacts analyzed)
Warm Leads are most Likely To Open An Email You Send On A Friday (62.1 Percent Open Rate). Conversely, Mondays (44.5 Percent) Are The Least Likely Day For This Population To Open Your Emails.
Interestingly, Warm Leads Are Generally Not Sensitive To When They Are Mailed
Cold Leads (50 percent of total real estate contacts analyzed)
Cold Leads are most likely to open (38.7 percent open rate versus average of about 59 percent for all other segments) At the other extreme, emails sent on a Sunday are the most likely to be opened by a cold lead (36.3 percent open rate). Open rate by Cold Leads Varies quite a bit: the highest rate (54.2 percent open rate) is for those emails sent between 9 pm and 11:59 pm, while the lowest (35.0 percent open rate) is for those sent first thing in the morning (7 am to Am 10:59).
Table 2A - Email Open Rate By Day Of Week And Lead Type
Contactually_2A
Table 2B - Email Open Rate By Hour Sent And Lead Type
Contactually_2B
Minimizing Lack Of Engagement Rate
Hot Leads (20 Percent Of Total Real Estate Contacts Analyzed)
However, it can happen frequently with the sender that we have happen often with sender emails. This analysis by help real estate professionals minimize this risk by avoiding sending emails At Times That Generally Have A Higher Avoidance Rate,
For Hot Leads, The Single Worst Time To Email Is Saturday. More Than One-Third Of All Emails Generate No Action (Neither Opened Nor Responded To) Whatsoever. And As For Time Of Day, Single Best Time The To Send An Email To A Hot Lead Is Between Midnight And 6:59 Am (12.7 Percent No Engagement).
Warm Leads (30 Percent Of Total Real Estate Contacts Analyzed)
Mondays Represent The Worst Time To Email A Warm Lead With 6 months and 8:59 pm, because of likelihood of no engagement by the recipient in two more time any other time (52.6 percent no engagement ).
Cold Leads (50 Percent Of Total Real Estate Contacts Analyzed)
Due To The Nature Of These Contacts Being Considered "Cold," It'S No Surprise That Their No Engagement Rates Are Generally Higher Than The Other Two Populations Of Leads. Best Day To Email Cold Leads? Wednesday (44.3 percent no engagement). Best time to email? Midnight to 6:59 am (40.1 percent no engagement). Despite these relatively high percentages, real estate professionals can be strategic in their outreach to cold leads and further increase The odds of engagement.
Table 3A - No Email Engagement Rate by Day of Week and Lead Type
Contactually_3A
Table 3B - No Email Engagement Rate by Hour Sent and Lead Type
Contactually_3B
When is the best time to send an email?
Real estate professionals rely on their Our aesthetics, asthma, asthma, eczema, asthma, nervousness, asthma, nervousness, asthma, nervousness, asthma, nervousness . Or Cold
. Day Of Week And Time Of Day Has A Significant Impact On The Recipient'S Actions To Maximize The Effectiveness Of Email Outreach Efforts, We Recommend The Following Simple Steps:
Organize Your Contacts Into Segments Based On Priorities-Commonly Used Is Hot Lead, Warm Lead, and Cold Lead.
Identify the range of topics that you'd want to communicate to each priority type (for example, "update on your search," "been a while, hope you're well," or "thought I 'D Pass Along This Article ").
Be Thoughtful In Deciding When To Email Contacts. As Our Analysis Shows, Time And Day Of Emailing Can Impact Your Desired Results-Open Or Response Rate-By A Factor Of Two Or Three.
Most Importantly, The more top-of-mind you are, the more referrals and leads that will come your way proactively.
At Contactually, We Believe That The Most Successful Businesses In The World Are Built Upon Personal, Authentic Relationships With Clients And Partners. Since 2013, We Have Helped Tens Of Thousands Of Users Do Just That-Strengthen And Grow Their Professional Relationships We have helped users send more than 60 million emails with their average increase of 42 percent in the growth of their businesses.
Our users organize their contacts into "buckets," Real estate professionals will often categorize their leads into hot, warm, and cold lead buckets, each requiring a different contact cadence.
While the short-term goals of each of This begs the question is a real estate need. This question is a real estate need. :
We can a sample of over 150,000 emails sent to contacts categorized by the feeling of the likelihood of this happening within the network? Contact further user as either a "Hot Lead," "Warm Lead," or "Cold Lead," and evaluated performance based on whether the email was opened, responded to, or simply ignored. Of Week, As Well As Time Of Day Sent.
Read On For More Details On The Best Time To Send An Email ...
Maximizing Response Rate
Hot Leads (20 Percent Of Total Real Estate Contacts Analyzed)
If A Response To Your Email From Your Client Is Additionally, considering the hour of your email: 9 pm to 11: 59 pm has the day (10.1 percent response rate) while the worst day is is Saturday (4.2 percent response rate) Highest response rate (9.9 percent).
Warm Leads (30 percent of total real estate contacts analyzed)
Sundays are the best days to email Warm Leads when a response is desired (11.6 percent) whereas the very next day, Mondays (5.3 percent), The Lowest Opportunity Represent.
Emailing Between Midnight And 6:59 Am Represents The Best Opportunity For A Response (11.6 Percent), More Than 2.5 Times Those Sent At The End Of The Business Day, 6 Pm To 8:59 AM Pm (4.1 Percent) .
Cold Leads (50 Percent Of Total Real Estate Contacts Analyzed)
Not Surprisingly, Cold Leads Have The Lowest Overall Response Rate Among The Three Categories Of Leads; However, Because They Represent The Largest Component Of A Real Estate Professional'S Contacts, This Represents A Significant 11 am to 1: 59 pm as the best time (5.1 percent response rate) while Saturdays representative the worst opportunity (2.6 percent response rate); To Send (5.3 Percent Response Rate) In General To This Category Of Leads.
Table 1A - Email Response Rate By Day Of Week And Lead Type
Contactually_1A
Table 1B - Email Response Rate By Hour Sent And Lead Type
Contactually_1B
Maximizing Open Rate
Hot Leads (20
For Hot Leads, this is best accomplished by emailing on a thursday (63.8 percent open rate) while Sundays represent the low (% of total real estate contacts analyzed) - Watermark for this metric (50.8 percent open rate). Sending between midnight and 6:59 am generally results in the highest open rate.
Warm Leads (30 percent of total real estate contacts analyzed)
Warm Leads are most Likely To Open An Email You Send On A Friday (62.1 Percent Open Rate). Conversely, Mondays (44.5 Percent) Are The Least Likely Day For This Population To Open Your Emails.
Interestingly, Warm Leads Are Generally Not Sensitive To When They Are Mailed
Cold Leads (50 percent of total real estate contacts analyzed)
Cold Leads are most likely to open (38.7 percent open rate versus average of about 59 percent for all other segments) At the other extreme, emails sent on a Sunday are the most likely to be opened by a cold lead (36.3 percent open rate). Open rate by Cold Leads Varies quite a bit: the highest rate (54.2 percent open rate) is for those emails sent between 9 pm and 11:59 pm, while the lowest (35.0 percent open rate) is for those sent first thing in the morning (7 am to Am 10:59).
Table 2A - Email Open Rate By Day Of Week And Lead Type
Contactually_2A
Table 2B - Email Open Rate By Hour Sent And Lead Type
Contactually_2B
Minimizing Lack Of Engagement Rate
Hot Leads (20 Percent Of Total Real Estate Contacts Analyzed)
However, it can happen frequently with the sender that we have happen often with sender emails. This analysis by help real estate professionals minimize this risk by avoiding sending emails At Times That Generally Have A Higher Avoidance Rate,
For Hot Leads, The Single Worst Time To Email Is Saturday. More Than One-Third Of All Emails Generate No Action (Neither Opened Nor Responded To) Whatsoever. And As For Time Of Day, Single Best Time The To Send An Email To A Hot Lead Is Between Midnight And 6:59 Am (12.7 Percent No Engagement).
Warm Leads (30 Percent Of Total Real Estate Contacts Analyzed)
Mondays Represent The Worst Time To Email A Warm Lead With 6 months and 8:59 pm, because of likelihood of no engagement by the recipient in two more time any other time (52.6 percent no engagement ).
Cold Leads (50 Percent Of Total Real Estate Contacts Analyzed)
Due To The Nature Of These Contacts Being Considered "Cold," It'S No Surprise That Their No Engagement Rates Are Generally Higher Than The Other Two Populations Of Leads. Best Day To Email Cold Leads? Wednesday (44.3 percent no engagement). Best time to email? Midnight to 6:59 am (40.1 percent no engagement). Despite these relatively high percentages, real estate professionals can be strategic in their outreach to cold leads and further increase The odds of engagement.
Table 3A - No Email Engagement Rate by Day of Week and Lead Type
Contactually_3A
Table 3B - No Email Engagement Rate by Hour Sent and Lead Type
Contactually_3B
When is the best time to send an email?
Real estate professionals rely on their Our aesthetics, asthma, asthma, eczema, asthma, nervousness, asthma, nervousness, asthma, nervousness, asthma, nervousness . Or Cold
. Day Of Week And Time Of Day Has A Significant Impact On The Recipient'S Actions To Maximize The Effectiveness Of Email Outreach Efforts, We Recommend The Following Simple Steps:
Organize Your Contacts Into Segments Based On Priorities-Commonly Used Is Hot Lead, Warm Lead, and Cold Lead.
Identify the range of topics that you'd want to communicate to each priority type (for example, "update on your search," "been a while, hope you're well," or "thought I 'D Pass Along This Article ").
Be Thoughtful In Deciding When To Email Contacts. As Our Analysis Shows, Time And Day Of Emailing Can Impact Your Desired Results-Open Or Response Rate-By A Factor Of Two Or Three.
Most Importantly, The more top-of-mind you are, the more referrals and leads that will come your way proactively.