3M Way

- Hire good people, let them do what they want to do
- Mistakes are OK
- Make changes happen, until you get flack

Why new product development fails?
- Lack of leadership
- Wrong value proposition ... Respect voice of customer!
- Lack of focus
- Lack of group think
- Poor ad
Sometimes consumers don't want / understand great technique.

Oppotunity evaluation team analyze the business plan objectively

If you want creativity, risk goes up. Don't afraid.
Innovation can be achieved by creativity.