Logical framework development of the Internetdevelopment of the Internet has its own logic, understand where the law can effectively grasp the direction of innovation, there is a structural analysis of the randomness of innovation and awareness, and lack of clear direction of its development. Combing through Internet applications and discussions, some of which show the development of logic. Let me talk about common sense on Sina Weibo, every second thousands of micro-Bo, some of the micro-blog has been forwarded comments, appeared in front of the many anonymous Internet users. Our cities, too, tens of millions of people running away from home early in the morning every corner of the city, start the day, in the evening they again across the city, home. Urban vast transportation network supports the frequent movement of personnel, the maintenance of the city prosperity, social network data dissemination day of the order and ultimately more efficient information dissemination system, FB Weibo social network as being like a beautiful city as we know, information dissemination system and urban transportation system as quietly supporting the development and expansion of social networks and the city. Information dissemination system and social networks are two completely different concepts, the two confused a lot of people are misunderstanding. We believe that the Internet is also a logical development as the three primary colors, as interpreted by the three basic modules, you can describe most of Internet applications. The three modules of information production and dissemination of information, the information is received, we first briefly discuss these three modules, and then to interpret specific cases. The basic module is the first display class, how information is displayed in front of us is the first step we carry propagation and processing. Such innovation can be divided into two aspects of hardware and software, software refers to the presentation of creative content, such as flipboard magazine, pinterest waterfall flow, win8 grid, according to the picture and Weaving logical display, 3D, Window Shopping, unlimited zoom, more Layer page display, etc., hardware including resolution, size, curved screen, multi-screen display, projection, worn equipment. We are exposed to information in the form of a generally text, sound, images, video, information production and the application of the above refers to the production of content. With the text input method, network buzzwords, long microblogging, design poetry, third-party reviews and other aspects of a micro-channel sound, pops, sing, sound micro-blog, image is applied with a camera and image processing applications, instagram, Mito Xiu Xiu, stickers facial expressions, video self-portrait, is relatively small vine. This is software, hardware, there are somatosensory, sensors and smart phones, google glass, lumia, leap motion, Haidian road bridge, clang! Clang! Clang! . So far, we have been able to carry out innovative tricks, such as display, add time line, different time displays different pre-made templates to suit different situations, different content to show. Text aspect is innovative layout, text modular, consider review content, more convenient graphic, gif, sound video-text, in order to meet the current rapid, interactive reading needs. Pictures action-oriented, the video image of the video processing highlights the movement of specific body to meet the different information needs based on video features. Users can reduce the production threshold of innovation information, users can basically meet the current needs of the general direction will not lead to the wrong direction. Information dissemination system is the core of Nike Air Max 95 DYN FW the current stage of innovation. Mode of information dissemination there are many, such as many bloggers relationship with the fans on microblogging, micro-channel public accounts on microblogging forward network, keywords spread, which is a multiple of the unknown, if it is a multiple acquaintances, there are circle of friends, microblogging group, etc., one has a private letter, micro letters, @, unfamiliar street and so on, one pair of unknown a, with an orientation release. A variety of communication constitute an information dissemination system, maintain effective dissemination of information. Just as the city's transport system the subway, buses, taxis, private cars and other modes of transport to meet the different needs of different flow. Finally, the information receiving module, information in microblogging, letter, maps, browser, Taobao, the app market is we have seen, this is the entrance of the dispute. But we know that information appears on the terminal communication channels, communication channels, where the information will appear where the entrance to the dispute so the original meaning of communication channels should be on possession, in the social media stage, the channel is dynamic, not controlled , issue a micro-Bo you do not know who forwarded this micro-Fair is propagated to which the crowd, dynamic communication channels, leading to the entrance of changing the existing entrance of the dispute is problematic way of thinking. Individual information processing center will receive module interfaces browser Sohu, Netease class news terminal has such a shape. On the hardware side, what is the message displayed on the terminal, smart phones, intelligent home appliances, automobiles, wearable hardware, somatosensory equipment, which will extend the discussion to the mobile Internet and the Internet of Things. Development logic of the Internet is coherent. Decomposition applications we can use these three basic building blocks of the Internet application modules to interpret. Successful innovation is the ability to meet the needs of users for some, in the moment, the user both producers, users, but also communicators, for example, take a picture, sign that they sent a photograph and attendance information, as well as photos and Registration information dissemination to their friends fans, there are two kinds of understanding here, I took pictures to share with friends, we had a communication and interaction, which is a social activity; the other is a photograph I set up a broadcasting network may be Just a few friends to see, see not necessarily interact with me on this photograph, but spread through this system, our effective photo spread for a specific population. We can look at Mito Xiu Xiu and roadside first whether they can make a user-friendly camera, photos can be modified easily production information, roadside fast people can sign and label situations, this issue is resolved, on the choice of different channels of communication based on the unmet needs, photo sharing needs in Nike Air Max 2011 different situations under different meanings, may be recorded and may be showing off, may be communication, it may be funny so are many, which is spread on the way There are different options for sharing classified groups to be oriented to share, so the photo spread in the circle of acquaintances, or family to-human transmission, the label on the photos, according to the labels to share, etc., to meet different needs. The same is true roadside, in addition to depending on the set user different propagation path, share the other side is access to information, we use the label will spread out their content, while content of interest can be easily received, when I label women's clothing store, I entered was a women's communication networks for the label, in this network, I was able to establish contact with the relevant people, women's clothing store directly view pictures, reviews, special offers, or ask the owner specifically address. I also imagine such a scene in the morning on the subway or bus, open an app, enter your own eating breakfast, bread, bread Cheapest Nike Air Force 1 Mens Black Beige Shoes or noodles, thus establishing a breakfast eaten anything for the theme of the propagation path in the channel morning received within anecdote pleasure, or the number of statistics within one kilometer range of a carriage holding the bread, steamed bread, noodles and other interactive war game. This is regarded as a template, you can learn by analogy deduction. Then we can do to extend the building blocks, the previously discussed information dissemination and reception hardware available through intelligent terminals, such as mobile phones to realize that our discussion can be translated into the mobile Internet field. PC Internet and mobile Internet is essentially the same, their homogeneity is much larger than the claimed differences. Discuss mobile Internet say O2O, we will be divided into Offline 2 Online and Online 2 Offline two parts. Offline migration towards the Internet that can be obtained via the Internet influence greater spread, and the ability to provide users with better consumer experience, the Internet is the ability to transfer the line to find the right time and place to match their needs. Do O2O, the line and the first to consider whether the two groups of people on the Internet because of the time and place of these two causes of missed trading opportunities, such as taxis, locations and technicians, service hours, and if so, do you favor both O2O information communication and create trading opportunities, and the other is to achieve better communication between the consumer experience to see places specific circumstances, booking, seat selection and other single point. When the confirmation of the target user's needs, is to Offline 2 Online process, you can use the phone, you can use some of the visionary intelligent terminals, sensors and the like, to simplify the production steps Offline information quickly on the line, the next spread system The choice of how to Offline and Online information matching different needs require different routes of transmission, micro-channel is a choice, the label of the propagation path is Discount Nike Air Force 1 Unisex Pink White Shoes another, many are also considered broadcasting a spread. This is the general framework O2O. O2O If the bottom up, be broken down on the microblogging channels. O2O and e-commerce closely, then talk about Taobao. A deal is reached, first, that we can meet together, that is, trading opportunities, Step 2 is to agree on the price of commodity value, last traded pay getting goods. Providing trading opportunities to bring traffic stores, shops and consumers mutual agreement brokered Taobao value. And the capacity to provide trading opportunities, Taobao are disappearing. In the social media stage, consumers can easily set up with their needs propagation path, such as the establishment of sports shoes tag, then by the label, I can get a lot of information about sports shoes, including a large number of sellers. Moreover, roughly selected several models, again establishing its propagation path for the label, you can easily collect the value of the evaluation of several style, sports shoes can be more accurate judgments. Related propagation path information provided specific needs situations, different needs of the user, the more detailed and accurate and personalized. Second, the evolution of the relationship between suppliers and consumers, C2B form an extension to the existing store is a big shock. Taobao to maintain its business ecosystem base and capacity to gradually disintegrated, Taobao will inevitably decline. Talk about microblogging and micro letter. Microblogging complete information dissemination system, one to one, one to many, keyword, forwarding, micro letter there one, one to many public accounts, for example, played in front of microblogging as the city's transport system, micro-channel is a taxi, both the efficiency of information dissemination is no longer a grade. One micro-channel, just the same as a taxi-point, direct and effective, many in the public Classic Nike Air Force 1 Womens White Pink Shoes account like a taxi ride, there is the content I need, but I have to bear part of spam, have to bear the long route to carpool, account information made 2015 Latest Nike Shoes public more, as carpooling too far, while stocks stocks east west, before you turn south. Such efficiency is not as good as do buses, direct attention to sources of information on the microblogging. The effect of micro-channel propagation system reached on the microblogging can achieve even better implemented. If CRM, the user also need to focus on specific micro-channel air or bank, then the micro-Bo @ I have an advisory information to them, it is not more effective, if you want to receive their new business, then in the micro-Bo and build your own group, will own all of the relevant service providers, automotive banks are classified as micro-appliances among other officials, they send the message there inside, when interested users to view, so that the user is not less harassment it? Send information on the micro-channel will see it, at least I saw too many simply ignored. Weibo neglect their dissemination system, addicted to social networks, micro-channel already examples illustrate the importance of the spread of the system, a variety of innovative micro-channel current, similar taxi for drinks, which can not be compared with the efficiency of information dissemination throughout the transportation system . Application of innovative media transformation to feel the most immediate channel change should be all kinds of magazines, we'll look at how IT media transformation. Social media, everyone is a writer, and everyone is communicators, but also users of information. For writers, they can face a number of users, writers can get their point of view attention and forwarding (actual recognition of its mode of thinking), that writers have the ability to influence the spread of certain segments channel (because everyone is communicators), which is also from the media of lung power. Many from the media to quickly respond to users' reading needs, to respond quickly to events, multi-angle interpretation, direct interaction with the user. Article becomes fast track, speed, yield more, read namely annihilation. The article also become a self-driven FMCG. Users also because from naturally occurring media, direct access to enough information in their dissemination system, but no longer by the traditional media. This is a competitive media writers overnight become a competitor from the media become a media, the user directly from the media over the media communication and interaction, the traditional media and it was conspiracy overhead. Media transformation that can find their own position in the new communication relationship, get value. If we can continue to provide value to the media from the media and users, so transformation even half the battle. So what are the needs of users, is to obtain information and do we not need to buy an electric drill drill drill drill but only out of that hole, the user access to information is not an end, but would like to know how it is, and the media professionals sex just to help you achieve this goal, the media content from the media can be organized based on real events and processing logic, to show the user a complete event, media shift from providing content to provide services. To solve the user side, since the value of the media look at the media, discussed earlier, from the media because of their views and thinking and get some people recognized, and then be able to have influence in a number of communication channels, rather it has its own value a direct correlation, but we also know the contents of the value of cash is difficult, from how the media content to fulfill his value as well. If the media can be more efficient help from the media to honor the value of content, you will be able to re-docked from the media and users. Solve the positioning, the media can do to become easy. First, content is organized in the form of changes in the media to present a complete events, causes and consequences of the current situation and the latest, including an event to be able to show, you want to understand an event, you can glance. I wrote a 'smart TV and lifestyle', written found several IT media are doing the smart TV special, but has done, looked into the next point, I found this a pity to miss them. Nike Blazer Mens Topics can finish, but thinking smart TV will not end, the value of the media is for users to show a complete event, you should keep track of events desired by the user to understand, or to go directly to get the latest information from the media. Secondly, what is the essence of the article, the biggest play article value, is win-win situation. The essence of an article is not to write the author's thinking, that view is not sharp, but God the right. God monarch whose presence indicates that the spread of the right, which means interactive, the value of the article just so. So the media should create the right king of God appeared favorable conditions for comment it becomes easier and easier to spread, review mining easier, and so on. Other forms of organization are gradually explore in practice. In terms of media content as the cash value. Completeness and timeliness of information, each independent media have their own mode of thinking and opinions, then the observation of the specified event is sometimes valuable, the guests and the like, this model has been very mature, timeliness is to obtain time information is poor, this is also very mature, subscribers involved in the latest discussions perspective, free is delayed. Personalized value, the media provide users with services, users can subscribe to topics of priority service requirements, or can be organized from the media paid discuss topics, new media can provide a small minority of topics personalized service. Not just the topic, when the media into a service provider, the user will be asked all kinds of demand, interactive pay, pay for the reviews from the media roll call charges ... and so on. The value of data media can be discussed books or e-books made of paper views. E-book is not a simple compilation, which is too plunges, e-books is to use a variety of expressions and interaction data book, e-book users can understand and participate in the event, instead of reading way. In addition to books, for data mining in order to create new services it is multifaceted. The value of the channel, from the media affects the part of the channel, the influence of the media itself, both as a breakdown of channels, its value can be honored. Changes in information dissemination, and to redefine the role and status of the media, the media in the new technological conditions need to locate a new model to regain its new value. Information dissemination system is the current core of innovation, said several cases are based on this core expanded understanding of information dissemination system, we possess the key to social media. While it is easy to understand, but it is difficult to change the thinking, and now see the most words is the platform, anyone want to do, who to be able to do, anyone can do, just a little mouse, you can hit the platform, so The platform is a continuation of thinking portals thinking, grasp the channel, will be able to extend this line of business basis, but in the social media stage, users not only products but also user communicators, whose products have a user, you also have the channel needs of different users, in different places pooled to form different communication channels to form channels now filled the fly, platform do everywhere. Internet phenomenon from another angle reflects the dynamic characteristics and the universality of social media stage channels. Innovation and the Internet revolution of the traditional industries that socialization Internet information dissemination system that dramatically improves the efficiency of information production and dissemination, which extends the value and capabilities of information, there is no original or impossible to function due to the socialization propagation system can be achieved, to redefine the existing needs of users, we either take the initiative to adapt to changing user needs have been expected, either take the initiative to tap new user demands, remodeling industry ecosystem, leading the industry changes. Mobile Internet and innovative things the same way. In addition to information dissemination section hardware extensions, and the other two blocks are producing and receiving information. Information production and received by smartphones, somatosensory equipment, wearing class hardware, etc. to complete the hardware chip is the human demand service, and we in different demand situations, will be applied to different information functions, the hardware is the realization of these carrier information functions. Our environment is often at the office, home, car, etc., then in such an environment of hardware intelligence, or create new features spread through social system, these are the direction of innovation, intelligent office equipment, furniture, lighting, input and output devices, atmosphere regulation, such as tables and chairs testing work time, status, physical condition, colleagues, interactive displays, and the like, in the categories of family background would be more, you can have the information of the object storage module, inter-appliance communication class module Monitoring the health of bacteria or mosquito module, and various functions of the sensors, vehicle environment the same way, according to different needs, choose a different hardware support and interaction. Wear flashy cool class hardware, which often make us lose focus, the hardware is to meet the information needs of the people some kind of carrier, to meet the information needs is the main, but not the hardware-hyun, cool. Internet dissemination of information to produce --- ---- receives this model as the cornerstone of a different configuration of the module, dissemination of different organizations form different product forms, to achieve different information capabilities to meet our various needs. When the implementation of the main Internet extend to smartphones and smart hardware, the Internet also migrate to form mobile Internet and networking, their behavior is not essentially different. Development of the Internet has a strong logic, be structured thinking, you can apply systematic analysis, allowing innovative applications become rules to follow. Road to SR, the Internet is not so complicated. Source: sbumblebee submission, author microblogging.