The global salon services market size was valued at USD 230.64 billion in 2023. The market is expected to grow at a CAGR of 7.55% during the forecast period and reach USD 383.88 billion by 2030. Salon services refer to activities such as shaping, polishing, nail clipping, eyebrow threading, skin treatments, and hair cutting. Beauty salons are making use of sustainable and scented hair shampoos and massage oils to enhance the consumer experience. A wide portfolio of services by market players is set to propel the market growth. Fortune Business Insights ™ has shared this information in a report titled , " Salon Services Market, 2024-2030 ".
Top Companies in the Salon Services Market:
- Great Clips (USA)
- Regis Corporation (USA)
- Dessange International (France)
- Ulta Beauty (USA)
- The Lounge Hair Salon (Thailand)
- Seva Beauty (USA)
- Driver (USA)
- Skin Rich (UK)
- The Leading Salons of the World, LLC. (米国)
- Snip Its (USA)
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segment
Haircare leads the way driven by demand for natural and organic hair care products
Based on type of service, the market is divided into hair care, nail care, and skin care. The hair care segment is dominated by the demand for natural and organic hair care products and increasing consumer spending on hair cutting and hairdressing services. The skin care segment is also expected to witness favorable growth owing to the consumer inclination towards professional skin care salon treatments.
The female segment is leading the way as products and services aimed at women become more popular
Based on the end user, the market is segmented into female and male. The female segment dominates due to the increasing prevalence of feminine products and services across salons. The male segment is also expected to grow owing to the growing popularity of services such as beard shaping, eyebrow threading, and body waxing.
Geographically, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East and Africa.
Report Scope
The report offers a detailed analysis of the key segments and latest trends in the market. It comprehensively explains the impact of COVID-19 on the market along with the driving and restraining factors. It also studies the regional trends and strategies implemented by the key players in the market.
Driver and restraints
Market growth continues with an increase in barber shops and beauty salons
The increase in the number of barber shops and beauty salons is expected to drive the growth of the salon services market. The number of barber shops, beauty salons, and manicurist clinics is on the rise, and the expansion of hospitality establishments offering premium quality services will favor the expansion of the industry. The establishment of new salons is driving consumer demand for services across the world due to the growing preference for eco-friendly cosmetics and sustainably made vegan cosmetics. The growing popularity of online bookings across various platforms is also boosting the market growth.
However, intense competition from unorganized players is restraining the market growth.
Regional Insights
Europe leads market share due to rising consumer spending
Europe holds the largest share of the salon services market due to increased consumer spending on beauty products and services. The Global Wellness Institute (GWI) stated that Europeans spent $273.6 billion on personal care products and services in 2020.
North America is expected to hold the second largest share of the salon services market, owing to the growing popularity of facial, massage, and nail treatment related services in the U.S. At a macro level, increased focus on the use of premium based and vegan cosmetic products in the U.S. and Canada will provide further attractive business opportunities.
The Asia Pacific region is expected to see significant growth due to the rise in hair, nail and beauty salons in India and China.
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Competitive Environment
Schwarzkopf Professional launches "SalonLab" personalized hair care advice service
Hair salons and barbershops around the world are focusing on expanding their geographic reach to increase service revenue. In addition, many industry players are using management software to provide their customers with an enhanced salon experience. In October 2022, Schwarzkopf Professional launched personalized hair care recommendations based on customers' hair type. The recommendations are made using SalonLab, the company's in-salon hair consulting device.
Development of major industries
- November 2022 -Reliance Retail announces plans to enter the salon business with the acquisition of Natural Salons & Spa, which operates over 650 salons in India, enabling the Reliance brand to compete with larger players in the market.
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