Wanda Wang Jianlin Play electricity supplier paying Recruiting: In addition to Ma Qiang East can dig? Source: Die Zeit ????? Author: Liucheng Kun ??????? Chinese e-commerce market is showing 'order of magnitude' leap. November 11 shopping carnival, Chinese e-commerce development is the emergence of bursting: Alibaba claimed Alipay D Rose IV total sales 19.1 billion yuan, 13.2 billion yuan of which Lynx Taobao 5.9 billion yuan. This is a very jealous of the data, and even the chairman of China's largest commercial real estate company Wanda Group, Wang Jianlin have to move the heart. Recently, news that Wanda Group's e-commerce companies would be out in the near future. According to Wanda's plan, put its commercial real estate, hotels, cinemas, department store chain, vacation package five main business integration, to create 'online commercial complex.' Wang Jianlin, Wanda said e-commerce will be done online and offline resources combine to form a unique pattern. Wanda did so smooth in the commercial real estate, the first three quarters of this year, sales reached 47 billion yuan Wanda ranked sixth in the country in housing prices. Last year, total sales of 56 billion Nike Lebron 10.8 yuan, the total income of 105.1 billion yuan breakthrough. Wang Jianlin said it was Wanda founded on 24 years of history, the first annual income towards billion mark, which marks Wanda entered a new development stage. Meanwhile, Wang Jianlin at internal meetings ambitious claims to surpass the United States in 2015, Siemon Company, a global real estate company boss, to become a truly multinational company within 10 years. In order to achieve beyond the Siemon Company in 2015, in addition to bigger Wanda existing Air Jordan Outlet business, we have been looking for new profit growth point. Currently, marketing ability and trends are recognized e-commerce force, companies have been involved in e-commerce, e-commerce industry is currently widespread losses, and able to do e-commerce business entities in the industry is the entity in the best position to have a strong brand force and customer base. But e-commerce is a double-edged sword, if we can effectively combine e-commerce with the entity, the entity is able to promote business development, e-commerce Cheap Nike Free Outlet itself can not be profitable otherwise not only will affect the company's overall development, Wanda in order to make e-commerce, but also We need to continue to enhance the business bigger and stronger entity, to further enhance the brand strength. Do not do e-commerce pity Earlier this year, Wanda said to be involved in the outside world on e-commerce, said in an interview to accept outside Wang Jianlin, Wanda has a wealth of retail resources, do not do e-commerce pity. Wanda has developed rapidly in recent years, this year, at the company's annual meeting said Wang Jianlin, Wanda Group in 2011 the total income of 105.1 billion yuan, an increase of 43%. Where commercial real Nike Lebron 11 Kid estate sales revenue 95.3 billion yuan, an increase of 38.9%. In recent years, Wanda commercial real estate sales are showing a rapid growth momentum: in 2010, sales of commercial real estate Wanda was 68.6 billion yuan, an increase of 139%; in 2009, sales of commercial real estate for 31.1 billion yuan , an increase of NIKE KD 6 NSW 55.5%. However, Wang Jianlin, all this was not satisfied. He says ambitiously beyond Siemon, a global real estate company to become a leader in 2015. In order to go beyond Simon, Wanda plans to open in 2015 120 Wanda Plaza, an area of 24 million square meters of property holders, only the rental income over 70 billion yuan, becoming the world's number one real estate companies. Wanda's rapid expansion into e-commerce but also for its laid a good foundation. Currently, Wanda's assets are mainly commercial real estate, hotels, cinemas, department store chain, tourism and other five operations, including department stores, tourist resorts and hotels, business is now rapidly developing e-commerce industry segments, to get involved in e-commerce in line with its industrial layout. November 11 this year, online shopping carnival sales highs, many companies see profitable e-commerce are plans to expand into e-commerce. Wanda think, do a great advantage of e-commerce: Wanda has a huge line at the store, shop online and offline stores common stock, can significantly reduce procurement costs. For housing prices, net electricity supplier is not new. Following [5.57 -0.71%] SOHO China's first try after online selling, R \u0026 F, Shimao, Vantone New World [6.44 -0.77% equity research report] and other brand developers are advancing e-commerce platform. Domestic e-commerce expert Luzhen Wang believes that in many physical retail e-commerce business is taken away, the face of a bad business environment, Wanda is imperative to establish e-commerce, one to stabilize the market, without losing customers, and second, It is required for commercial real estate services subsidiary, traditional companies are discussing now enter the electricity business, a large part of the traditional production enterprises due to the current high cost, but also to find a new growth point. IResearch analyst Su Huiyan said, e-commerce enterprises gradually erode profit entities, the entities involved in e-commerce is a general trend, the key areas of Wanda's cinema, retail and tourism are the e-commerce development, Wanda do not enter, interest It may be further divided. Ministry of Commerce issued a 'guidance period to promote retail development,' 'about' five-second, the 'encourage large retailers offered online store', as of last June 30, China's Internet users reached 485 million, Internet penetration rate 36.2%. Applications online shopping, online payment and online banking users reached 173 million, 153 million and 150 million, the total number of user rates were 35.6%, 31.6% and 31%. Last year, China e-commerce transactions amounted to 4.5 trillion yuan, about 3.3% of total retail sales, online trading and online marketing application ratio reached 42.1% of SMEs. And showed accelerated growth, has become an important way to stimulate consumer demand, optimize the consumption structure. In this context, the industry analysis, the asset size of more than 200 billion yuan of commercial real estate giant, Wanda do preconditions electricity supplier has unique. Paying recruiting worth noting that Wanda seems eager Nike Air LeBron EE to build its personnel team. According to the executive search firm's Web site broke a number of Nike Air Max 2011 Wanda hiring news, recruitment executives, including the CEO, CFO and Chief Brand Officer and the like. More to industry sources, the Wanda Group CEO for e-commerce companies out of 2 million yuan annual salary, claiming that in addition to Ma and Liu Qiang East, the rest can be dug move. This reflects Wanda ostentatious, will invest huge sums of money to enter. Headhunting network previously published sources, the Wanda Group electricity supplier sector recruitment of technical personnel, general engineer annual salary of 380,000 yuan, 900,000 yuan annual salary of the chief engineer, general manager of platform technology annual salary up to 110 million yuan. Previously, engineers Nike Lebron X Elite Suning Tesco recruitment, salary is from 20 000 -60 million. Hiring so many employees to be self-built e-commerce platform means Wanda, rather than the acquisition of a mature e-commerce business. And now e-commerce industry has just started a few years, almost all of the business model has room for improvement, Wanda self-built one, and hired top talent with high salaries, do not rule out a wise move. But industry analysts, the current e-commerce maturity scarcity of talent, recruiting mainly from mature e-commerce business - Jingdong Mall and other businesses to lure them away. Zhaopin has said that growth of Internet commerce has been very obvious last year, early this year, the Internet and e-commerce growth to 139% in March and April fell 70 percent increase in May has increased to 150%, and now e-commerce Nike Air Max recruitment demand is still very apparent. Su Huiyan believes that various companies have launched online business, e-commerce professionals currently very scarce, companies hired the right people in order, have paid out, which in terms of e-commerce practitioners have a very strong temptation. But in the long run, there will be some benefits of e-commerce practitioners fall. Adfaith management consulting firm consultant Zhang Dazhi believe that this may lay hidden for future growth, physical store cashier ordinary monthly salary may be around $ 2000, and an e-commerce one of ordinary skill have nearly 40 million salary gap of more than 10 times, both will lead to unfair after the outbreak of conflict, and even shop profits are higher wages to swallow. This is a factor to be considered Wanda. Another had to face the problem is not an e-commerce platform currently profitable. Almost all of the e-commerce platform in investor money-losing state, Wanda funds forces strong, not afraid of capital investment, the electricity supplier's core competencies in addition to the large capital investment, more important is the time accumulated precipitation team, experience, brands, Wanda need to do more in these areas. Controversial business model is to determine the financial and business models to survive and develop e-commerce platform of the key factors, Wanda is not bad money, the key is the business model. Wanda will choose what kind of business model? Industry sources estimate it is likely that online and offline interactive O2O model. Some analysts said that Wanda online department store business might Similar Intime online mall 'Intime', hired a separate team to conduct an Women Lebron Hyperdunk 2013 independent B2C operational; and tourism and hotels, will be modeled eLong, Ctrip mode. The biggest advantage is that the profile of Intime Intime Group. Information, Intime [8.80 0.00%] ground sales of 100 billion yuan, of which 60% were contributed by VIP customers, its business model entirely by means of self-mode, 'getting goods directly from the brand.' Ctrip mode is the agency, the main service is the booking of hotel rooms, tickets and developing members so that individual to enjoy the buy price. This model on the one hand the development of large membership card users 'enclosure', on the other hand by means of a huge user base to obtain discounts to hotels, airlines, etc., earn commissions, in turn, attract more users, forming a virtuous circle . But Luzhen Wang believes that the current e-commerce industry is in a consolidation period of adjustment, a large number of e-commerce business bankruptcy, there is funding and business model LO companies can survive, Wanda, 'not bad money,' Now we need to see whether its business model Suitable, although different people will take different guessing mode of operation between the different business segments Wanda, but 鲁振旺 that in the same e-commerce platform, it is impossible to adopt a different business model. And Wanda business similar New World Group also plans to enter the e-commerce, but NWDS ready to build the electronic business platform different from traditional e-commerce companies, the price of New World Department Store business platform will be consistent with their physical stores, but in the product mix and will form a difference between the physical stores on demand, will be mainly a standardized commodity-based. On the logistics would have certain advantages, and the New World ready to store as a distribution point, eliminating the need for more logistics costs. Wanda overlap with the new world of business places, and commercial real estate and department store business is very similar to the New World stores can be used as e-commerce platform mode of distribution points, Wanda is worth learning from. Wanda advantage in department stores and retail below the New World. Wanda development of electronic commerce, the most likely to benefit the retail sector. Zhang Dazhi believe that the original Wanda cooperation with Wal-Mart, Wal-Mart's partners has been very harsh, saying Wal-Mart around ten barren. Wal-Mart's profit will cooperate to minimize, in many places, in cooperation with Wanda Wanda Wal-Mart is not to rent. Wang Jianlin, a military man, unwilling to be controlled by others, always wanted to expand their retail. And the most suitable for the development of online retailing business. Wal-Mart do e-commerce is the acquisition of No. 1 store, rather than build their own e-commerce platform, even Wal-Mart did not build their own e-commerce, so Wanda doing more to be careful when electricity supplier. Zhang Dazhi said it was his understanding of e-commerce, said it is not yet successful, because there is no stable profit model, Suning and Gome relatively successful, its important reason is that Suning and Gome procurement volume is very large, and retail well, brand strength has appeared, but Wanda retail done well, the line has not yet made sufficient advantage no advantage to cut the line. Wanda in order to make e-commerce, we need to focus on the development of the department store business. Wanda has its own real estate, you can reduce a lot of costs, which is very beneficial for the development of retail, while Su Huiyan think Wanda addition to the development of retail, as large enterprises, but also to build their own storage to zero regardless of department store goods physical store and online shop, we need storage as a business backing. Warehouse online store and the store is different, the store is a warehouse for logistics model stores, and online store is storage for consumers, both Nike Lunar Hyperdunk Low objects, the latter is more fragmented, Wanda in the establishment of storage system, it should be The step of these considerations. Wang Jianlin, Wanda hope double-edged sword of e-commerce in 2015 to become the world's largest commercial real estate companies, and e-commerce is an indispensable factor for their development. But Zhang Dazhi believes its e-commerce development is also a double-edged sword, if the entity is able to effectively promote the development of convergence, but if done well, it will affect the overall development. E-commerce entity needs for its business services, utilizing its assets. Therefore, when Wanda build e-commerce platform, how to become a factor in the convergence entity of its consideration. Now e-commerce Nike Air Max 2013 as a whole period of adjustment, the industry is relatively low, as the electricity supplier Dangdang last year represented a serious loss, part of the listed shares have frustrated electricity provider, Wanda at this time to enter a certain advantage, but he was learning from the experience of other electricity suppliers lesson at the same time, but also to learn from other business entities developing power business experience. Widely believed, do better reason is that they have a ready Suning warehouse, have been built a good purchase channels, built in online sales, the diluted cost, which can make quick profits, but simply to line business started on e-commerce Nike Air Jordan 10 business, the company set up after the face is to build warehouses and other fixed assets, the initial investment amount. As for others, such as hotels, cinemas and other entities, Wanda must consider the relationship between the upstream and downstream to the cinema, for example, 'If only run its own movie tickets, the customer is bound N group, and other buy site no longer with them as a partner Wanda's cinema is not much less attractive to the audience. a theatrical booking point to build a network of no advantage, separated himself with others, the loss will be even more disastrous. 'Zhang Dazhi said,' and if the operator All the cinema ticket, then they can not buy the business cooperation and success, eventually also affect Wanda business. 'The hotel is similar. Taobao is currently the largest e-commerce platform, which features a pure open third-party platform, not compete with the business channels and customer resources, only self-employed business impact first big commercial company is not realistic. Wanda has a self-service, e-commerce platform Zhang Dazhi Wanda can be made more massive doubts, he believes Wanda would not pursue the largest e-commerce platform, but the combined entity and offline, to play the best results overall also believes that the electricity supplier Wanda road ahead is not smooth, first, the NIKE KD 6 NSW business itself due to the different logistics capabilities, will result in cost varies, but Wanda online, offline uniform price promotions may intensify and merchants contradictory; in addition some of the larger businesses have their own e-commerce platform, how Wanda future business platform docking, is also a serious problem. Therefore, Zhang Dazhi and others believe that Wanda proprietary business mainly based on e-commerce platform, in order to make the world's first large commercial companies, also should strengthen and expand business oriented entity by entity formed business brand power and customer resources, and promote the development of e-commerce, so that the two powerful convergence, promoting the company's overall development.