Three questions Daphne 'to join' ofhave to say, Daphne several recent decisions incredible: first when layoffs storm, electricity suppliers are affected sector has become the hardest hit, people can not help but doubt: whether to give up the electricity supplier Daphne lines. After some secretive, Daphne claims that will not end the electricity supplier business. Another is to speed up the transition to joining Direct transfer Daphne hasty decision to end the relationship with the franchisee: one to shorten the contract period and the transition period, after the expiration of a year not to renew, on the other hand with a quite intensity discount cheap way, to some extent, the franchisee a corner. This article is for shoes and apparel industry commentators Magang Daphne \u0026 ldquo; to join the technology \u0026 rdquo; analysis and comment. Recently, the franchisee, said Daphne, Daphne issued a report entitled 'On the contract expires and the franchisee not to renew the letter,' the notice, and the desire to join the collection at the Shanghai headquarters to protest Daphne Daphne terms \u0026 ldquo; burning bridges \u0026 rdquo; behavior. Daphne is the second of China's shoes market, according to the August 2012 release of Daphne mid-2012 results, its turnover amounted to HK $ 5.07 billion, compared with last year increase of 28.9% can be described as eye-catching performance, the performance is quite good at the time Daphne why so radical? Franchisee will go to join the technology, likened the \u0026 ldquo; \u0026 rdquo ;. burning bridges Burning bridges is divided into Women Lebron Hyperdunk 2013 two kinds, one is the bridge problem, rust, or rot, and across the river feared an accident, took to the demolition of the bridge; there is a problem of people across the river, across the river people do not like Now the bridge, across the river or across the river people find a better method. To join the technology, and not surprising, brand business operations during the Cheap Nike Free Outlet restructuring of the modus operandi of the channel. 2010 Li Ning sports allow customers to consolidate large and small customers is a channel optimization; in 2011 to join Reebok CL Chi Kaze the Bestseller fashion of a channel is also restructuring and optimization. What are the pros and cons of it to join it? Currently, the retail end consumer weakness, many companies began to plan carefully, open-source income, extends to both ends of the chain are the main way. For example, the Department of Jinjiang sports shoes and apparel enterprises, through self-built factories in the Midwest, to improve production of proportion, indirectly improve Nike Air LeBron EE their profits. Also part of the business, the sales channels to extend the final stage, from making wholesale franchisees difference extends to earn money the final consumer. Daphne's profit in the January to June 2012 period, an increase of 411 outlets, closed 45 stores, as of the end of June 2012, which has 4,958 Nike Air Max 2011 outlets, 1,010 stores, direct sales stores the proportion rose from 81% to 83%. To join the technology, take the direct channel become a channel for the ultimate goal of Daphne. Some people think that repaying the franchisee, the franchisee will Air Jordan Outlet be able to earn a piece of the profits, as usual reason, it should be. Direct technology, help store image, merchandise, promotional planning multifaceted unity and cooperation, enhance the goods turnover rate and speed of the product, Nike Kobe 9 EM higher operational efficiency. But there is good risk, Direct brands of means to bear the risk premises, inventory, and other business risks originally borne by the franchisee, if the shop is dispersed in another Nike KD VI Elite three or four lines, logistics, goods allocation, as well as the entire management of costs are large, contrary, to establish a local franchisee, localization management would no longer exist. Metersbonwe to take a second-tier cities Direct Nike Air Max 2012 Men + tier cities to join the mixed channel model. Some people think, to join the technology, can solve the problem of large stocks, on the grounds that fast fashion basically no inventory problems. Affiliate pattern existed for many years, all the problems will be big inventory onto the joining channel model itself does not Jordan CP3 VI fly. Big Stock formed a number of reasons, there are reasons for channel management, supply chain information reasons distortion aspect, some manufacturers Yahuo mentality which, in addition to and homogenization of the product, but also with changes in market conditions related (such as the current overall weak consumption environment). Conversely, the full Direct will be a big stock, Sea Orchid House of \u0026 ldquo; Direct management \u0026 rdquo; (brand hosting) mode does not also appear big inventory problem? Commodity projections inaccurate, or Nike Kobe 8 System MC deterioration of market demand, and are likely to form a large inventory, and this Direct joining itself does not matter. To join the technology will become a common phenomenon it? Franchisee friends began to worry about this problem. I believe we often see or hear this sentence: thoughts turn business ideas from the wholesale and retail ideas. Could it be that many brands began to put on the agenda of joining? No. Direct and market characteristics, but also on the maturity and enterprise channel strategy and management system related. For example, part of the high-end brand, open the domestic market through Nike Lunar Hyperdunk Low a proxy, then turn the channel back to Direct business, this and the concentration of high-end brand consumption, Nike Air Jordan 12 whereas many international Volkswagen brand, to enter the domestic market, fewer channels Direct (fast fashion special), because the channel construction cost is too high, the use of localized channels can do better. Like say, from Chengdu to Shanghai, you are to walk it, or repair of the highway route through other people go then? Of course, the franchisee should be able to make access channel brand, its own voice and influence in there, Kangxi how can easily start to Wu Sangui, while import of high rates of female footwear, and no strong Nike LeBron 11 channel brands are not unrelated. To join the technology, you can be gentle? Each business Nike Air Max will encounter some of the market to join the business underperformance situation, we have tried a joint venture, or optimize franchisee structure to solve, I have been involved. However, some companies eventually led to the conflict provoked or franchisees and brands, resulting in the two sides broke up. Belle's first franchisee Sheng Baijiao many of which are family and friends, students, and later, Belle incorporated franchisees, these franchisees have become shareholders of Belle, which may give us some inspiration. Franchisees are business partners, cooperation and win-win is the goal, maybe you can try hosting business, joint venture, shares and other programs means to resolve conflicts and disputes, not better.