Uber not start 'templates' to enhance the value chain is a mistake?Editor's Note: In the Uber popular get highly successful today, many companies in different industries according to the tiger wants to draw a cat, copy other people's patterns, often put up the value chain linked to mouth. But have you considered whether to enhance the value chain really fit your industry and your enterprise? Maybe just the opposite, reducing the value chain is what you should do. See below Bradley Staats from HBR is how to say, the Chinese version of the world will be compiled Fenduo Zhuhai. Many of today's top companies, whether they are in manufacturing or in the software services industry, or is engaged in the consulting industry, and even the health care industry, once it comes to how to bring more profit, often hanging mouth word is: \u0026 ldquo; we need to enhance our value chain \u0026 rdquo ;. This statement may at first up is quite justified: let companies do Cheap Nike Free Outlet higher-value things, resulting in higher profits. For example, before I compile an article 'in the billions of \u0026 ldquo; The Unicorn \u0026 rdquo; business is how to develop a' and the Uber practice which mentioned: passengers and drivers to interact with enterprise features will be extended, talk about the price and other business was spun off entirely to the passenger and driver for processing, thereby greatly reducing the marginal cost, and the platforms of their concerns have a higher value for their services. However, it is not to enhance the value chain of this approach for every company for it? I think not. I think the rise of these companies to think twice: should not blindly accept the parrot to this popular view, but should have their own independent Nike Lebron 11 Kid thinking. Under careful analysis to people who did not go with the flow up the value chain, but is by lowering the value chain and the success of the company, worth a look there to learn from their own place. In general, the lower the value chain approach sometimes it will bring some of the benefits you the following: Let your company up and running more efficiently spawned more opportunities to provide more room for maneuver in case Yanghuweihuan let your standing reputation on a moral high ground Here we analyze these benefits one by one. As enterprises to improve the efficiency of their own mode of Nike Zoom Hyperflight PRM operation and supply chain has a more profound understanding, companies sometimes but they will be very grateful to those \u0026 ldquo; low value (low-value) \u0026 rdquo; the suppliers. An obvious example is in California's Morning Start this enterprise, the enterprise can be said to make tomato sauce world leader in this industry. In the past, it will be transported to the tomato processing factory in California, has brought these tomato ketchup. Later they began to feel the plant efficiency is too low, should be improved to enhance the value of the value chain in this part of the process - for example enhance the tomato is decomposed by heat and cooling technologies, and improve ketchup package delivery processes. Unfortunately, the plants enhance the value of the company's earnings go up, Nike Air Jordan 11 Women but not decreased. Morning Star's senior Nike Air Max bottleneck problems found turned out to be at least a large part because of their tomato suppliers - those farmers growing tomatoes \u0026 ldquo; low value of \u0026 Air Jordan Outlet ldquo; caused. These farmers did not enhance the efficiency of the plant because of good to plan and tomato planting and harvest, so can not provide enough tomatoes to the Morning Star. There Lebron Slide 2 Elite is an even worse situation is that some of these farmers still being tomato incorporation of many impurities to a good impression. The end result is that the plant efficiency up, but the number of tomato supply has not increased, but is tomato impurities increased, the quality of the tomato sauce it down, eventually leading to company earnings are down. So act decisively Morning Start: start to organize themselves to vote the money system of the tomato farmers planting and harvest to meet demand, rather than to enhance the value chain and the supply of tomato entirely outsourced. Final Morning Start through from beginning to end the whole tomato production be controlled, start getting great benefits. In addition to the birth of the opportunity to enhance the efficiency, the lower the value chain approach can bring you new opportunities Air Lebron Slide for growth. Or take the Morning Star this ketchup industry giants, for example, farmers organize themselves systematically planted Another advantage is that in addition to growing tomatoes, but also to grow other plants. So, eventually the company will have the opportunity to provide customers in addition to ketchup Nike Kobe 9 EM variety of products to allow customers to get a surprise, thus expanding the market opportunities out more. Another example is the Indian IT companies there some practices, such as TCS, Cognizant, Infosys, and Wipro. In the traditional approach, which is to provide a more stable, mature and highly profitable services to customers through the Nike Air Jordan 4 pursuit to enhance the value chain. So they might, to provide technical support for mainframe and the claims process and other services, outsourcing to an Nike KD VI Elite outside professional service providers, try this method to improve the entire value chain. However, if these companies are not so go up the value chain, but to reduce the value chain, the effect and what will happen? In their internal resources to integrate some specialize in technical support and customer claims and views collected - to customer needs and complaints more comprehensive tracking, so little should be more obvious. Because you can either control the whole process to get more customers to sell to other business opportunities, but also can more easily grasp the user's needs and pain points for future improvements and better development of new products. Greater room for maneuver to reduce the value Nike Air Jordan 11 Women chain also lets you see greater operating space. Here, the fashion industry is a good example. In the late 20th century, Womens Nike KD VI most of the fashion retailer's practices are their own fashion design and fashion to outsource production costs are very low as far factory in Asia. This means that the entire lead time (lead time - refers to the time from order to delivery by suppliers interval) will need more than nine months. The consequences of the final result is that retailers are in fashion this quarter have not yet sold out when you need to hurry to the next quarter, and ordered fashion design. We look at 88 countries around the world have chain Zara is how to do, Zara is a subsidiary of the Spanish Inditex Group (stock code ITX) 's. Zara has its own garment manufacturing plant, so it can do the creative production generated from fashion to fashion out shelves, it only takes a few weeks. So it is totally unnecessary to guess what the next quarter prevailing wind blowing, as it can in the time to learn this trend will fashion a very short time to be produced, which is why it every year in different quarters It offers a variety of fashion secret. Prevent Yanghuweihuan our new competitors come from? In fact, we tend to come from low-end market with the industry or to accept that your outsourcing business, which has been in the sharpening of preparing you to look for opportunities to counter-attack. Once they learn to be able to build the same skills with your product, they themselves will be able to enhance their value chain, used to be their god given Nike Air Jordan 6 Women you a fatal blow. In personal computers, bicycles, software and services, as well as musical instruments and other industries have similar tragedies have occurred. So in order to prevent the same mistakes, maybe we should have reservations should not go blindly outsourcing, or outsourcing to help you make the next turn, the company is likely to become your competitor, why Yanghuweihuan it? Standing on the moral high ground and now many companies supply chain is complex, as complex as these companies often do not know themselves which play which. This is difficult for you to make sure you give customers high-quality products really are, for example, you may not even know you're coming back from the purchase of Chittagong steel strip is not removed from the wreck of a ship, you can not ensure you outsource partner far in Asia whether this is a sweatshop, but do not know you to Japan neighboring countries (taboo, own guess who) is to build a product supplier whether there are black cotton inside. This is not to say that we have to go to complete hands-on these things, but at least we should go to those who are not moral issues of good reputation zhigenzhidi partners. For example, the headquarters of microfiber products Pactics this company in Cambodia, they dared to guarantee that customers throughout the production process the product is no violation of human morality. Their approach is hands-on production, if and when busy you really want to outsource when they have outsourcing companies a very thorough investigation. Starbucks are also very similar, we all know, it Nike Air Total Foamposite Max has developed a set of guidelines for coffee farming practices and planting equity (CAFE), which has a complete guide their suppliers should meet the conditions, and also provides third-party agencies monitored to ensure that suppliers have effectively implement and meet these terms. It is this strategy has been the guardian of the company's class label and excellent reputation. So, reduce your value chain might seem very silly and crazy idea. But maybe it is exactly what you can give your customers more value, expand your business, to maintain the most intelligent approach streak! Translation / World Council Zhuhai Fenduo; micro-channel public number: TechGoGoGo /techgogogo