Public comment Zhang Tao: walking on two legs continue to explore cooperation with the micro-Letterpast year, O2O concept again fire. Giants competing layout, start-up companies have emerged, regarded public comment again this old players into an D Rose IV important position in the industrial chain. With the acceptance of Tencent strategic investment and funding a number of start-up companies, the company layout in O2O field gradually clear up. SBU reform has just completed a good indicator of these changes, the public comment from the beginning of the second half of 2013, has set up information platform division, trading platform business, hotel and tourism business, wedding business, and promote the cause of a predetermined Division section. Trading Platform Division, which mainly do the following dining buy, payment and other services; promote division is mainly done business marketing, including keyword advertising, coupons, display advertising. Adjust public comment architecture, defined its tone in the coming years - to walk on two legs. One leg is to continue to expand the depth in the catering field, namely buy-depth book, takeout and other services; the other leg is horizontal expansion in the industry, to new areas of marriage and tourism march. Meanwhile, in the business model to buy, predetermined based trading patterns and traditional advertising model, for public comment, it has been difficult to distinguish the pros and cons. Two modes of income contribution of basic tie, and divided from the division, can be seen in an important position advertising and transactions will be in the public review of the long-term total. With Tao's words, 'We are very split, while to do advertising, while making a deal, the two things that require the company to DNA of the properties may be different.' In addition to balanced trade relations and advertising, the future of the public comment period to there are many things to do. How and Tencent explore more product-level cooperation, the lateral expansion of the industry concerns where and how in-depth the existing dining areas outside selling food and other services, these problems need to be a better solution. i think 2014 will be the dark horse public comment fast action and change of the year. Public comment will turn what we bring it? Worth the wait. Oral Essentials following text from Tao: The public comment two modes reform of our business units, one is to Nike Air Griffey Max go to the product, one is not the same industry to go. Product line, or drink inside around a few core demands, which the review is to help make Air Jordan Outlet consumption decisions, reservations, Takeout, buy all related services. This is the core of the industry, a relatively high frequency of consumption, faster decision-making, is our most concern to the industry. The other is not the same as other industries. For example, marriage is not the same relative industries, the decision is relatively not so fast, the frequency is not so high. Marry this one we have done for some time, last year alone apart to do a big structure adjustment. We used to go along functional lines, but the overall feeling is not fast enough, and now after the open (marriage Division) suddenly becomes three-digit growth from double-digit growth. The hotel is tripadvisor Nike Air Max mode, UGC reviews to help you make selection of hotels, and then to OTA diversion. But China's current consumption levels may not reach, this we will do as a long-term project. All of these industries, a class is a class how to do advertising model, and the other how to do all trading commission. This and related industries, if it is less frequent and better use advertising model. For example, to get married, I do deal also OK, but the business is easy to escape alone. Moreover, this transaction is heavy, you guide the customer to the next line, or whether the transaction is successful depends on the service and the line, and so on. So we say the low-consumption industries, the more an advertising model. Of course, we also hope that advertising can form a closed loop, to see the effect. Decoration, family, marriage and promotion division, how do all advertising. Another such book, Takeout, buy, in fact, are trading commission. No matter how, it is that these two modes. On revenue, advertising and transactions basically half and half. Trading is not necessarily a good deal than advertising and advertising depend on industries, some industries should be advertising, direct contact fairs various problems, such as marriage. I think it is the same real estate, buying a drain-to-line user, the platform difficult to control, ultimately depends on the line services. Trading is not necessarily better than the other ads. We used to be married do a reservation, go to the Nike Air Max 2011 line and then the user pay, feels like one step closer from the transaction, but the essence is still advertising, consumer frequently than low and a large amount of business it is easy to escape alone. Like a car site to you (Note: Dealer) a lead (Note: vertical site of a car to the dealer to Cheap Nike Free Outlet bring sales leads), charging is not to get the deduction, so that is advertising. Of course we still want your ad to be more accurate, but not necessarily have to be done each transaction commission. We are very split, while to do advertising, while doing the transaction. The two things that require the company to DNA of the properties may be different. Ads may be 'slow is fast', need to brand need to accumulate. Transactions must be quickly, advertising is generally relatively high gross margins, and cash transactions is one minute to pull out one of these two models do Nike Air Max 2011 quite divisive. China is also not the transaction and advertising do together two companies. Jingdong is to make their own deal, Ali actually rent, in essence, is advertising. DNA transformation of our company from one now to be integrated into the DNA of another DNA. We removed the division, so that everyone decision-making more flexible. Another is the incentive system has also been changed, most former employee of the year award three Nike Kobe 9 EM and a half months, the lowest one and a half months. Now the minimum is 0, maximum 16 months. The third is the personnel changes, some entrepreneurial passion is gone, some people do not match the capacity, so some personnel adjustments. These three together, company culture becomes, like before a media company, more loose and free. Now it will be more fight that wolf is greater that the decision is also a little faster. We are now micro-channel group, I often jump lower Nike Air Jordan 4 than my level twenty-three product group go solve a thing. Faster decision-making, management and more borderless little more flat. Expand opportunities for public comment horizontal expansion of new industries, this year we will probably do so few. Beauty (public comment hairdressing category) this one had a lot of opportunities, recently came out several O2O startups, have until the shop, there are door, and there are many opportunities entrepreneurship. KTV, this category is not small. But now with a lot of KTV system sucks. So there are some start-up companies Nike Air Max Lebron 10 Low to re-do the entire back-office systems KTV. We also look at the current one, they do a good job. Of course, a movie, the movie appears to buy the market, simply because the Chinese film market price deformity problems. (Movie buy) to make money. But in itself is a good way to lead traffic, equivalent to explosion models the store. There are cultural performances, especially in Shanghai, Beijing, we see this type of demand is constantly up, the user reviews with consumer groups is also a little closer. With the upgrade of consumption we will Nike Air Zoom Flight The Glove see more of the industry, the more backward the more consumers value the pursuit of quality. Purely cheap, discount this concept, we think it will go down, it will slowly become less mainstream, the industry is also a major look at our Jordan CP3 VI above these industries. Takeout market how do we do the takeout position is the platform, then the more the better companies do takeout. Takeaway This market is generally divided into four categories: one takeaway is a large chain restaurants like KFC, McDonald's, a tea and a sit, general tendency of such companies to do their own take-away, there may be a third-party company to help them make the system even call center. We also voted a third-party company 'Chi Dragon', they do have such a Papa John's business. Another type is hungry, what model, students take away. Students born a takeaway market, characterized by high profit margins is not. Nor is it by charging commissions, like hungry it is service charge. If you want to generate future business model may take some time. Students also farther away from us, our core user base is white. Public comment and hungry it is a win-win partnership for everyone, we do not spend too much energy circles these businesses come in. The third category is the take-away meals, home cuisine will point to me is such a model, we pick up point me the platform, data is also good. In fact, this distribution is very complicated, more complicated than electricity supplier and distribution. Time-demanding, with a clear peak and off-peak periods, as well as staff efficiency, these are very complex. The fourth category is the take-away collar, high-end fast food, about 30-50 dollars, generally this shop takeaway capacity itself, we have a distribution team, and our user community and is also more match. We intend to put this one to do it, because this one is profitable, deduction is also good, in Shanghai and no other people are doing. We own more or do this profitable business. So we more or do takeout platform, the more businesses come in contact, so that consumers feel very rich. We mainly do profitable business in this white takeaway takeaway self-employed, do not intend to expand too much. (Note: in 2012, the public comment discovered the opportunity takeaway market, but due to the shortage of resources had to be cut relatively light for a predetermined service to the end of the public comment 'takeaway' first in Shanghai on-line in May this year, the public comment 8000.. ten thousand US dollars stake takeaway ordering platform 'hungry yet,' with its strategic cooperation. Then again invested 50 million yuan Nike Air Max 2014 1234 meal APP 'big Nike Air Max 2013 mouth.' At the same time, open to public comment through the platform to further improve the takeout business, but the self still make money mainly white-collar takeaway.) is still exploring the fusion of form and micro-channel strategy we proposed this year there is a 'pick up the flow', in fact, take the rest of the traffic, we feel that this traffic will stay there We do not expect this flow will become our own traffic. But this is mainly to meet the docking light scenes or long tail demand, such as you are on the map, you would have to find, you see there are restaurants near the hotel, on the use of these services directly on the map. First map or find places to eat, drink or go to the long tail demand. We believe that a company can have only one central location, such as Taobao is shopping, micro-channel is to do social, Baidu is the search. But you may have to eat, drink service on this platform. But this is to eat, drink and do not direct competition, this kind of thing is not good at the big platform, nor is the core target users of the brand. Tencent main purpose of our cooperation is to socialize. Micro letter like now, where there is a sign of cooperation after the circle of friends have a business link to share. After the 'discovery' of the entrance there will be a cooperative, but also look at specific forms, Jingdong put a 'shopping' portal, but the feeling is quite hard, we still see there is no more good and social integration the way. Traffic is actually not the most important, short-term traffic rose a thirty two percent is possible, but we look forward to developing long-term. Canadian businesses like circle of friends to share a link, the feeling is along this logic, we then will continue to do some social chain open. Our NIKE KD 6 NSW social elements have been missing, but this is impossible to do it ourselves, and social also drink a very important part. So we have a micro-channel can be docked. Also I do not think micro-channel can all O2O completed, he mainly social, O2O may be affiliated property, if the future can make money, the question is how cents. Our communication with Tencent, found they also want to see, not all things have to do it yourself. It is now a relatively clear trend, we through cooperation and capital, into a community of interests. Author: Ran Source: Artesyn Technologies