Luguan Yu Oral: how to get from 80 men to want the computer listed theaterLuguan Yu, male college computer is currently doing two things, one is the vice president of a company in the city ideal star Xie Xiaodong, the one is to do your own fruit media companies listed. First a brief overview of the two companies, Nike Lebron 11 Elite the ideal city, with music as the core of the cultural and creative explorers; dedicated to industrial sites and cultural transformation, the music industry innovative design, thus creating cross cultural, real estate, invest three major areas of domestic cultural industries The pioneer. Music Valley Music Festival is one of the company's project, and be solely responsible for all the company's major activities. Fruit media, is a type of cultural entertainment shows content created professional operators, currently the main stage at the core of the theater group operations, the goal is to market. The following is Luguan Yu Oral: two opportunities to promote change jobs I learned in college is a computer that will do the website, e-zine will do. If you continue to do the computer field, I should eat and drink to worry about at the moment. However, I know that my interest is not in this, I've always wanted to do marketing this one. But for most people the impression of a computer man and eloquent marketing personnel is a serious divergence. It is possible to switch to a marketing plan I feel very lucky. Enter the field of marketing planning, entry to the cultural industry, relying on a series of opportunity for me personally, the two big pleasant surprise, let me switch to success. The first surprise is that I know a sister. It is on an active awareness. One time we talk, talk about future plans, I NIKE KD 6 NSW want to say this market. The sister gave me out of a problem, how to do marketing a book. So I went to the library soak for two days, the third day to make a child three-page plan. She looked when he circled inside me saying: Book is also a commodity, to go marketing in accordance with the logic of commodities, which can enhance the value of books. After the ring out and Nike Kobe VIII said I had potential. So under her leadership, I went to a company to do the planning, and formally entered into the cultural industries. Later I learned that she was marketing director for this company. Later, the company encountered a culture companies often encounter burn, funding strand breaks issue that unsustainable, I came out, and so back to the computer field. Later, the elder sister went to Reebok CL Chi Kaze Hong Kong. One day she called me and asked me the Nike Air Jordan 11 Women current situation, to understand the situation, she asked if I would go to Hong Kong to do her assistant, so I went to Hong Kong, to continue to do market. Because I have computer skills, a fortuitous opportunity for our chairman to repair my computer, he asked me the idea of Cheap Nike Free Outlet the future, I answer is to do marketing and public relations in this field, he asked me for the team management philosophy, I say management the easiest and most consistent core of the team is to make the next thing to do and the things they are interested in so that we can form a powerful cohesion. Two days later, the general manager to find me in the past, appointed me as the Group following a public relations company vice president. I feel that they are pushed to go, before simply do not hold large-scale events experience, but also have not been to this level of vice president. So I learn all kinds, all kinds of accumulation. Rapid accumulation of a lot of experience and resources in the industry. Two important is such an opportunity, I embarked on a thorough marketing plan industry. Toss out the fruit of media group once we have a large-scale activities to do, but outsourced to the Beijing Nike Air Max 2011 team. This gave me a great blow. But then I looked at their program, have to admire, it also gave me a wake-up call. So in 2008, I resigned from Hong Kong back to Beijing, or to do the planning, but it is from the grass roots Air Jordan Outlet stem from, so vice president. In 2011, I think they can still challenge larger projects, he came out to start a business. Before accumulation has Nike Air Max 2013 been cultural and creative fields, we know a lot of friends in this area, and he is more interested in CURRY ONE this area, so the culture industry becomes the best choice. In 2011, when he found a friend, I did not expect us think about, hit it off, started a new company. Stars ceremony creative planning and execution Nike Air Jordan 4 of what we do. But then I found out that we do this kind of major event planning has a drawback, Nike KD VI Elite and that is always waiting for someone else to send home business, he did not Nike Air Max initiative. It's too dangerous, to become bigger, passive mode must find ways to change. But my partner do not think so, who can convince who finally, I would quit coming. During this period, I was exposed to the cultural and creative industry park Xie Xiaodong of the industry. London has a West End theater represents the highest standards in the world industry, while China Eastern Xie Xiaodong always wanted. West end business model allows Xie Xiaodong very interested and very much agree. Xie Xiaodong want to Jordan CP3 VI model is in addition to the core of the musical theater, as well as the corresponding commercial facilities, such as cafes, lodging, gaming, and other supporting facilities. This can form a closed loop business ecosystem. This mode allows me to see the initiative, but also to see the future in the field of cultural and creative possibilities, so I came to Xie Xiaodong studio. Media also fruit after this venture, but I would avoid the city an ideal business scope, focusing on the creation and operation stage. Fruit media business models and west end is similar, that is the core stage, the establishment of a business community. In the theater to create a drink around the integration of commercial industry, in order to achieve a profit depends not only on the box office, but a three-dimensional business chain. The future of the media to create a Chinese-style theater fruit just melt a sum of money, the current model is very simple, first of a series of plays, then concentrated promotion. And so do the first two, then open the fruit theaters of operation, all the works are fruit Theater staged. Of course, during which I might still need to melt some money. Cultural and creative industry is doing so, particularly large initial investment, but the rewards will be very slow, it's not a thing you can quickly return there, but I feel the direction is right, I have the confidence to do the fruit market. Early goal is 50 works, of course, not 50 all fruit of their own creation, more or purchased from outside sources for good, then the fruit Theater staged. We are now looking to invest some drama, but must have a clear property issues after the show, can not be Nike Air Max 2013 staged on the fruit that I now consider standard. Our first series of theme plays already, are caused by parents, causing marriage, causing the children. In the drama category of choice, I prefer to work directly touch people's hearts, let the audience in tears, deep into the heart of the audience. Every time we play are stuck in the 50 minutes or so, because everyone treats a thing has exhausted the critical point, 50 minutes not make people feel unbearable hate drama, will not let the audience feel tired. In the theater there will be a new kind of fruit opera mode: Entering a theater, each room drama played out. When the viewer opens the door, he began to put on plays, and shut the door, show stopping. Just then open a door, and there will be various performances. The audience may not have read all of the performances, but also according to their interpretation of the look of the show fragments of their own understanding of this drama. Our marketing approach is very simple, it is word of mouth marketing. I think fans millet economy is justified, it will be the longest. China is the best fit. Abroad for theater has been for many years, there are a lot of advanced areas, but in terms of their foreign expert mode, I will call all the staff to listen to, even cleaning the aunt to hear. After the finish, so that employees feedback, if you do not feel cold, we consider that this is not a good model. We must first define their audience, and then from their perspective, create a Chinese-style plays. I always thought that no one concerned about work is not a successful work, really good work, will be welcome, as will as wine through baptism and enduring incense. Source: i Dark Horse / Liu Xi ink please indicate the source.