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Advertising supports other promotional efforts. It may communicate information about a sales promotion or announce a public relations event. Advertising helps the salesperson "get a root in the door" by propelling prospects. A salesperson''s job can be made much easier if advertising informs the prospect about unique product benefits or encourages prospects to contacts a salesperson. Without advertising, the salesperson''s efforts may be hindered because the prospect does not know about the company or its products.
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