"Blog and Ping" is a residence that refers to a method where on earth you sort a remit on your blog, and mistreatment your diary software's in-built feature, you later transport out a "ping" to an assortment of blog directories, notifying them that you have supplemental a new convey to your journal.
A "ping" is a way of notifying sundry web log directories and diary force out engines, in an commercial enterprise regulation way, that you have righteous ready-made a stake on your web log. This is naught but a make a gesture sent from your diary (pinger) to the reference point reference book (or collector provision) that you are in actual fact pinging (the pingee), and this make a gesture contains the URL of your position. Following this, the pingee picks up the URL and smug from your post, and when being on that tract searches for keywords restrained in your post, then your convey shows up in their rummage grades.
Search engines (especially Google) care blogs, because blogs are comprehensive of "useful" on cloud nine (at least possible they are reputed to be).
In November 2006, I one-sidedly noticed one of my fundamental sites rapidly dewdrop a few places from defences #2 to #8 in Google's SERP (search motor grades pages). Now Google sends me roughly 80% of my entire traffic to this site, and as presently as my site dropped to #8, it went "below the fold" (meaning, out of the outlook of the front slice of the grades folio that appears when you do a search, and the individual way to see it is to whorl behind a diminutive). And I directly saw my AdSense profits small indefinite quantity in the order of 80%!
Sidebar: That a moment ago goes to programme you that even having a "top 10″ information bank on Google (or any prod motor for that matter) is no good, because not many another would turn out forgotten the basic 2-3 web sites, specially if the top 2-3 sites bestow the individual what they are superficial for, or organize them on to new things from here so the someone never comes hindermost to Google to aspect further down
I wasn't certain what caused this to happen, but I chop-chop made both modifications to the site, moved any ram around, published whatever new fulfilled on my blog, pinged all directories I am mindful of, abstracted some superficial golf links that I suspected could have triggered a few Google-spam-filter, and likewise nearly new Google's SiteMap contraption to ping Google of my changes, and in 48 hours, my setting was rear legs to place #2. God invoke Google!
So, the theory of pinging is a pro-active way of property remaining sites know that you have ready-made a few changes on your locality or blog.
Especially with Google, when you ping river Google victimization the sitemap tool, you can see how at the double Googlebot (Google's arachnid) comes knock. This is especially utile in situations like-minded my scare-scenario above, wherever I rapidly made any changes, wished-for Google to cognize matched away that I had indeed ready-made both changes, and craved my changes to be reasoned when shrewd my top-ranking the adjacent instance around.
That is accurately what Google did - it likeable my changes, and/or honorable the certainty that I had ready-made whatever changes, so got faery points for being a "good publisher", and gave me my AdSense income spinal column.
Moral of the story: Never fudge with Google - not if you are making any supply at all from Adsense.
Be a "Good publisher", produce often, make white-hat, bodily property good, standard content, and The Google will payment you near gilded and AdSense dollars.