"Blog and Ping" is a residence that refers to a technique where you trade name a assignment on your blog, and mistreatment your blog software's in-built feature, you afterwards send out a "ping" to different web log directories, notifying them that you have added a new appointment to your blog.
A "ping" is a way of notifying an assortment of blog directories and diary dig out engines, in an commercial enterprise standard way, that you have right ready-made a picket on your diary. This is nought but a make a gesture sent from your journal (pinger) to the target directory (or soul resource) that you are if truth be told pinging (the pingee), and this bell contains the URL of your send off. Following this, the pingee picks up the URL and ecstatic from your post, and when organism on that tract searches for keywords restrained in your post, later your picket shows up in their rummage grades.
Search engines (especially Google) esteem blogs, because blogs are satiated of "useful" content (at most minuscule they are acknowledged to be).
In November 2006, I in person noticed one of my biggest sites unexpectedly go down a few places from place #2 to #8 in Google's SERP (search engine results pages). Now Google sends me almost 80% of my inclusive collection to this site, and as in a bit as my parcel of land born to #8, it went "below the fold" (meaning, out of the belief of the primary slice of the grades page that appears when you do a search, and the single way to see it is to round shape down a lesser). And I forthwith saw my AdSense profits ball more or less 80%!
Sidebar: That merely goes to appearance you that even having a "top 10″ index on Google (or any flush engine for that situation) is no good, because not galore would turn out farther than the oldest 2-3 web sites, mega if the top 2-3 sites endow with the user what they are looking for, or metallic element them on to other than property from nearby so the mortal ne'er comes rearmost to Google to gawk added down
I wasn't convinced what caused this to happen, but I rapidly ready-made several modifications to the site, emotional some material around, published whatever new in high spirits on my blog, pinged all directories I am cognisant of, removed whatsoever obvious course that I suspected may well have triggered whatsoever Google-spam-filter, and also utilized Google's SiteMap utensil to ping Google of my changes, and inside 48 hours, my piece of land was final to place #2. God bless Google!
So, the concept of pinging is a pro-active way of belongings other than sites cognise that you have ready-made every changes on your holiday camp or diary.
Especially near Google, when you ping Google victimization the sitemap tool, you can see how like greased lightning Googlebot (Google's arachnoid) comes knock. This is especially clever in situations like my scare-scenario above, where I fast made whatsoever changes, desired Google to cognise truthful away that I had so ready-made whatever changes, and sought-after my changes to be considered when shrewd my top-level the adjacent incident about.
That is exactly what Google did - it liked my changes, and/or just the certainty that I had made numerous changes, so got faerie points for being a "good publisher", and gave me my AdSense net income rearmost.
Moral of the story: Never fudge beside Google - not if you are making any fortune at all from Adsense.
Be a "Good publisher", print often, create white-hat, body-build good, quality content, and The Google will price you with gilded and AdSense dollars.