This Business of Music Marketing and Promotion (This Business of Music: Marketing & Promotion)
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This Business of Music Marketing and Promotion (This Business of Music: Marketing & Promotion)
BOOK DETAIL
Amazon Business : Save 25% off first $200 of business supplies. Register a free business account Series: This Business of Music: Marketing & Promotion Hardcover: 320 pages Publisher: Billboard Books; 2nd ed. edition (March 1, 1999) Language: English ISBN-10: 082307711X ISBN-13: 978-0823077113 Product Dimensions: 9.6 x 6.3 x 1.1 inches
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Book Description
The maxim in the music industry has always been “You can’t make it on talent alone,†and with This Business of Music Marketing & Promotion, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Nowâ€), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
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