The New Influencers: A Marketer's Guide to the New Social Media
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The New Influencers: A Marketer's Guide to the New Social Media
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Amazon Business : Save 25% off first $200 of business supplies. Register a free business account Hardcover: 258 pages Publisher: Linden Publishing (April 15, 2007) Language: English ISBN-10: 1884956653 ISBN-13: 978-1884956652 Product Dimensions: 6 x 1 x 9.2 inches Shipping Weight: 12 ounces (View shipping rates and policies)
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Book Description
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
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