Watercress: small fresh, big ambitionsAuthor: Lanna Xi] [watercress watercress is probably the only company in China there is no 'shadow' of the mainstream of Internet products, which along SNS (social network service) route, going up abruptly, it became the headquarters of young artists. The authors recommend that the bean will use the peripheral system, O2O marketing system to lay out their own business model. Watercress is probably the only company in China there is no 'shadow' of the mainstream Internet products - you can see the shadow of Yahoo, who saw Youtube favorably cool shadow from Sina who see Facebook's shadow from all online, but with the exception of watercress Yi Mei fluttering along the SNS (social network service) route, going up abruptly, became the headquarters of young artists. This also means that watercress mature business model can not refer the case on the Internet the United States, when the independent website watercress from one written by a man in Bo Yang, founder of Starbucks Beijing watercress alley next to the program will be able to create and become need to feed more than 300 numbers People carrying a huge community of young artists 70 million social life, money is Nike Zoom Soldier VII a big problem looming. Watercress is referred to in the industry as 'slow Company' model, not only on the pace of development compared to those Rulangsihu Chinese Internet companies seem slowly, but Yang Bo am also a lukewarm man, known on almost there Nike LeBron ST II watercress former employees describe Yang Bo knows 'patiently listen,' 'A North (Bo Yang network name) likes to say: for this is the mantra, Nike Air Zoom Flight The Glove acknowledged receipt of the contents of your expression does not represent 100% of agree with him. speak more slowly, the dialogue is relatively slow to respond normally after you ask a question, first a lot of thinking, there may be tens of seconds, and then said: There are N points, 1 ...... 2 ...... 3 ...... very clear idea . 'This top-down corporate culture also determines the watercress is impossible to establish as online games Tencent electricity supplier of Alibaba as violent and requires strong execution as a guarantee of the business model, Yang Bo highly of the United States' even Line '(Wired) magazine former editor Chris? Anderson (Chris Anderson) wrote the' long tail 'effect, which is a subversion of the' Pareto principle 'works, the authors believe and proved non-selling merchandise because Nagao Category huge base, after Womens Nike KD VI accumulating profits but has not inferior to the best-selling product, and the rise of the Internet, so that people find and access the long tail of goods greatly reduce the cost, so that the latter had 'extensive generation, dissemination and possible acquisition.' Yang Bo in on the 'long tail' of the Book Review wrote: 'The Long Tail, select too much to pick out the right thing for everyone, the need for more powerful filter editor, talent scout, marketing and advertisement. is the traditional 'pre filter' blog, comments, recommendations, grass-roots opinion is 'post-filter,' and only those able to cope with the long tail of low signal to noise ratio and extreme personal interest oriented network development today, finally search, recommend these powerful information technology, can provide effective filtering for individual consumers. This is a long tail and the Web 2.0 era is generated in the same reason. 'watercress commercial potential, but also that the' filter 'the role of the play in the cultural industries (books, movies, music, etc.), watercress first is a 'post-filter', the user is marked on watercress that he had read the book, seen the movie, listening to music, to form a score, comments, discuss the core content assets, and then at the same time have a 'pre-filter' of the property, these views will affect pre-select the new user's touch to a certain extent, as a link between Nike Air Jordan 5 man and work, work with people and even people with people Bridge, watercress will become 'indispensable.' However, it contains commercial potential, and can not be directly equated own business model. Like Sina Nike Air Jordan 10 Weibo, blank influential, but the organizers during the business are often bypassed. Long before 'romance thirty-three days' tipping domestic movie box office myth, many domestic video release party on the left watercress special budget, but these budgets are usually given to the public to provide Shuafen services company and is willing to film Critics say beautiful words, and many book publishers expensive asked people to write book reviews, is the industry's common cases. In addition to cleaning up some less real data through technical means, watercress is not much reason to be directly involved in the transaction content level, because I believe 'recommended power', watercress three hundred people working team, more than half are engineers, they day after day to improve the algorithm watercress, trying to understand the user every click, Nike Air Foamposite One logic mark, speech and other acts traces behind, and ultimately provide users with the result that most closely matches the recommended - as 'a thousand people in the eyes, with a one thousand Hamlet, 'a watercress each user, all will have an independent existence around his database through interactive, watercress will be fully in line with his interests expanded sequentially, which also does not lack commercial content, because' precision ', watercress user for acceptance of commercial content higher than other platforms, such ROI watercress will bring great rewards advertisers. So we can see, watercress is building business model is the precise contours of the social advantages of algorithms and based on: 1, the external system is recommended (in books commodity-based): When a user browses watercress interested in books, you can By working directly with the watercress electricity supplier website - such as Dangdang, Amazon and other orders, watercress from every successful transaction commission commission can get there; 2, O2O marketing system (with movies commodity-based): the moment the Internet is still not easily replace the theater brings a unique experience, and watercress in excavation users on movie preferences, choose a localized way - it and cinema together to provide Internet ticketing services, users have to buy movie tickets purchased through it is possible to bring into the price of watercress on; 3, content publishing system (commodity-based e-book): Nike Air Jordan 3 The above-mentioned film 'High Fidelity thirty-three days', in fact, from a user watercress live posts in the group, the last selected production company, invite authors to change the post to become the script, ultimately creating a dark horse in this 2011 movie. Watercress also found that the content of realizable value, with the Amazon Kindle e-book publishing test the water on a relatively smooth, watercress also come up with their reading product, and has a dedicated marketing department works to persuade the author's permission, Womens Nike Lunar Hyperdunk Low watercress and author of 'Three Seven into 'that get 30 percent of e-book sales. 4, the user pay system (commodity-based music): With the arrival of the mobile Internet boom, fragmented scenes to bring new opportunities for streaming music, watercress also increased the investment in music copyright, and thereby provide the name 'Douban FM' online music products, the user can pay a monthly 10 yuan for high-quality, commercial-free music to listen to authority, that in the future may be further involved in music sales, like iTunes. 5, online advertising system (with watercress website based): So far, advertising Nike Kids Sneakers is still an important source of income, watercress on a PC with a fixed page advertising spaces, providing a customized version of the ad to business customers, most will and watercress station binding integration. Through these five channels, Nike Air Max watercress 2012 an approximate income of 80 million yuan or so, has reportedly 'close Nike Air Jordan 3 to profitability,' that is, watercress annual operating costs at 80 million yuan or more (including manpower, servers, and procurement ), taking into account the high operating costs destined to rise year after year, watercress in 2013 and in the Air Jordan Outlet future you may want to break the threshold of 100 million yuan of income, can really be profitable. The problem is that the business model for the time being watercress also constitute the user's 'demand', although very low marginal costs, but to rely on Womens Nike Zoom Hyperflight PRM quantitative cause a qualitative change, but also introduced a larger users, which in turn against the idea of watercress and trait . QQ space of watercress had there and had a brief partnership, was opened after the entry where Tencent's user base, swarming over the crowd - probably not the kind of young artists bunch watercress, brings a very noisy and low-quality content and social, have actually damaged watercress native user access experience, watercress and finally suspended cooperation with the QQ space, it also means the watercress in a fairly long period of time are not ready to address these 'long tail' user. So, when the growth of watercress exclusion on the number of users, enhance the profitability of mining methods on the left of the commercial value of existing users, watercress launched in recent years some of the more successful online music, online reading and other products, as well as some the response is not so good products, such as Alphaville, watercress say, it is for the purpose of elevating the user dwell time. Only resorted to various means to drive stick in the watercress user community, the chance to sell to users watercress future new products cluster. It must be acknowledged that this possibility is worth looking forward to, and watercress in an investment has also been selected: the investor must be respected and believed watercress operating strategy. So watercress to remain slow but steady pace, culture maverick literary market. Speaking maverick, Yang Bo had been on a personal blog to share one of his quirks: when he watched movies at the cinema, as long as there is a call around, talk, melon seeds audience, Yang Bo will not help glaring at each other, Then 'the index finger on the front of the mouth Hush three seconds, and repeat after five minutes if there is no effect, time is doubled,' and who therefore also worked in the cinema almost Cheap Nike Free Outlet fight. One reason for this is unique, in other companies are often seen as a non-controllable risk, but in the watercress, which is what investors trust watercress final National Cheng Kung University. If the day is missing watercress Bo Yang and maverick temperament, I am afraid will bring panic and crisis. Keep in mind that 'long tail effect' is subtitled:. 'Do not keep from several giant list of top Dianzhuo Rideau squeeze millions out of future flows of low light entertainment at the other end numerous code slight market there. '