Eight sections: four thousand word article dismantling male Chinese education industry capital structure[REVIEW] industry to subvert all started a game equilibrium is broken, such as China's mobile Internet Why would break out in 2011? There are two reasons, first, the Ministry of the forbidden band wifi phone policy restrictions in early 2011, manufacturers gradually being broken, the second is 年底 2010 CPI to rise led to capital inflows in the mobile industry. These two factors, one is the policy, a capital source: i dark horse? Author: @ Xie Morningstar TMT investment practitioners Mr Yu said he has been very sorry to let New Oriental market, that education and capital combined was a mistake, but in fact the capital already penetrated into all aspects of Chinese education, and education has also been inseparable from the capital. So to what extent the impact of capital, promoting the development of education in China? I took six months, after dozens of domestic investment institutions and educational exchanges start-up companies, and combined investment experience, grass plots below this 'capital of China's education industry map,' Understanding China's education industry business opportunities for educational entrepreneurs depth and capital attitude. Education, according to the school in nature, can be divided into public education and private education, the trend in recent years of statistics show the private education in rapid expansion, and public education is gradually shrinking, this article focuses on private education. According to the teaching mode, it can also be classified into the line of online education and education, line education sector as early as 2006 before the New Oriental listed capital had been involved in large-scale push to Abou, learning and thinking, science education in 2010 In the United States as the representative of all listed, but after the listing of performance has been poor in the capital market, on the whole no longer a big opportunity ahead, most VC even give attention to the field, and the remaining investment in future mergers and acquisitions as the main exit channel. The Nike LeBron ST II biggest problem the line of Nike Air Zoom Flight The Glove education is to 'profit margins and is inversely proportional to the scale of development', regional features clear, the reason that the 'rule of man' factor too heavy, difficult to standardize management, which is particularly prominent in the study in the consulting industry, but because of the pre-paid system generally good cash flow. The online education, from a number of investment cases occurred in the past two years can be seen in this area, investors agree that this is a sea of blue. Advantage line is that cross-regional, high degree of standardization, content reusability strong, individualized learning, mobile devices and more portable advantage. But the difficulty is that profitability difficult stage, Chinese users are not used to pay for virtual content, and low degree of standardization of the line of educational products, it would be difficult line to the line by introducing the user to get the revenue, now online education companies have been listed either do B2B business, or in other areas of the main business, education, supplemented, such as wash rice, and other multi-play YY. Look on the map, 'China Education Industry Listed Company Profile' after'll find a problem, why not education company in the domestic A-share listed? Chinese Private Education in conjunction with the capital facing the biggest obstacle in this, Womens Nike KD VI because the 'Education Law' Article 25 provides that 'any organization or individual may be held for commercial purposes in schools and other educational institutions', affected by short-term corporate education services There is also not be listed in the country. Although the Commission will accept listing applications business education, but education policy stance in companies listed on the uncertain before, will not be released more water, there are only around education publishing and technology services company listed on the opportunity exists, and that policy We can relax this next year will be an important variable factor in the future development of China's education industry. Having said that macro-segments, will open the entire education industry point of view, can be divided into early childhood ages (0-6 years old), K12 education (6-18 Nike Air Max years) and university education, in addition, there are P2P education, foreign language education, vocational education, business education, interest education, study abroad, PubMed / national test, test services and other areas, and most areas have a corresponding online and offline mode. Offline:: First, early childhood education to children interested in culture, potential development, English early education, private kindergartens and other model-based chain, thanks to a second-tier cities in recent years to improve the per capita income and parents for their children's education seriously, a first-tier cities Children spend annually invest millions or even part-time study up to several million. The State Council also will write 'pre-school for three years gross enrollment rate of 70% a year of pre-school gross enrollment rate of 95%' of the target plan 'Outline for the Development of Chinese Children (2011-2020)', pre-school education becomes side by side over the past decade can keep the expanding education stage of development. The rapid development of the industry, good cash flow, but also subject to malpractice offline mode limit, currently listed investment company focused on mergers and acquisitions. In addition to focus on early childhood education and preschool publishing equipment En and one hundred million children have been reached market size, but compared to the 'monthly subscription' model of Japanese tiger's millions of users in China 800 million income, or income regardless of the income scale Stability distance is still a lot worse, so the industry are closely watching who will become China's 'tiger second.' Online: 2010, 2011, capital investment in the hardest hit by APP are trying to form a mobile device with a combination of educational content, products generally do a good job, but exploration is still praised, subscribers and revenues Nike Kobe 8 System MC double loss. One reason for such APP mainly iPad version, but is limited to the sales volume of iPad iphone, hardware platform user base is not big enough, and second, the iPad's design itself is not suitable for children under 6 years old, much less reading pen, reading machines best-selling products, the third is China's jailbreak user proportion is too great to pay worrying. But there is one company which stood out, Ningbo Kai Point education, 'Wukong literacy' product industry rumors 2012 revenue reached 40 million and the reason I believe that one game products, compared to other picture books, literacy for China who is a rigid demand, and the results reached straightforward, very strong desire of parents to pay. Second, Nike Air Foamposite One the product uses the online membership application within the pay system and pay to receive money to users, this is the key. The future of the field will go from here remains to be seen. Two, K12 education: The next line: the extracurricular supplementary Nike Zoom Soldier VIII based, industry maturity, a high degree of concentration, also hit the capital, in addition to a large school, learning and thinking, other than the three listed Abou, LongWen, are currently listed on the Giants blocked, and the case has been wrangling Abou delisting, the other by the investment company, are 'so that investors very hurt', currently shunned. The field of traditional education publishing business scale is very large, but the future still need to face the impact of digital publishing, industrial chain extension needs significant investment and merger. Online: 12 years of age is similar to the online part of the pre-school field, and the game itself is linked closely with the education, the future still need to wait for the Internet to accept a higher degree of '80 parents' their children grow slowly. 12 to 18 years are subject to a large entrance exam pressure, 'computer', 'Network' At present, for the parents of these children who guard, thinking against entrenched. Online distance education mode as Hiroshige Education '101 Wang Xiao,' and so on, was born ten years has been tepid, the agency online at the line has done a lot to try, such as the giant network, E of the network, learning and thinking Wang Xiao et al., but after each stroke left and right online and offline, user awareness culture will take time. In comparison, some of the B2B model is more tricky, as School Paper, or expenditure on education can carve cup of soup 'within the system' mode, as Jijiao network, the scale has been very large. Third, higher education: The next line: Goldman Sachs, Carlyle, Baring Asia are generous investment, all crashed out. At present, because the number of students of higher education entrance examination began to decline, the proportion of studying abroad increased public universities continue enrollment in 2011 college entrance examination enrollment ratio Nike Hyperchaos Shoes 2013 has been as high as 95 percent, enrollment growth is facing difficulties. In particular, greater private colleges and universities have been hit, in the quantity and quality of students are unable to compete with public universities under the circumstances, if you can not change the mode of development as soon as possible, then will face the fate of the closure or merger. Online: Students rich amateur life, learning effort in addition to their schoolwork but also the basic direction of English, PubMed, national test, in vocational education. The past two years MOOC (Massive Womens Nike Zoom Hyperflight PRM Open Online Courses) large-scale open class of broad interest, the United States Coursera, Udacity, edX three open class have gained a huge amount of funding, but China in addition to NetEase open class has not yet appeared similar level products. In addition to the rapid Nike Air Zoom Flight The Glove development of mobile phones curriculum products popular this year, itself has a certain social stickiness, is a recent highlight. Four, P2P Education: P2P (Person to Person) education is Cheap Nike Free Outlet an investment hot spot last year, including Li Yong, general manager of NetEase portal division resignation chalk entrepreneurship network, multi-shell network classroom Innovation Works investment, and rumors spread by Tencent investment lesson network and so on, trying to educational lectures from the line moved online, but still subject to teachers' Air Jordan Outlet personal brand, are currently at the exploration stage, the business model yet to be verified. Fifth, foreign language education: traditional business powerhouse China New Oriental Education giants, the next line is not much space, many online investment events, especially Xu Xiaoping teacher HUAMINGLI fund the most active, most exclusive project, but tens of millions of NetEase Youdao dictionary Users still difficult to gain perspective tool products business model will be a problem, exit to be more mergers and acquisitions as the goal. Online teacher video teaching mode with its line lower than the price advantage and convenience received, there is no lack of entrepreneurs former Nike Jordan Hydro 2 CEO Maid Jiayuan such well-known entrepreneurs. But this area is currently the most profitable or the past several years Hujiang School, government relations excellent, just this week, rumors get up to $ 20 million investment, not far from the market. Sixth, the study advice: China past five years the number of students going abroad 22.6% average annual increase of up to five years turned nearly tripled, which is a fast-growing market, but also a high-margin market, an advisory body to study both receive counseling from the student office The first fee is also charged into the school tuition, assume a per capita cost Womens Nike LeBron X NIKE KD 6 NSW ten thousand to count, the size of this market segment as high as 4 billion years, but the competition is not high degree of concentration, including New Oriental, Kai Tak, King Gillette, etc., a team, market share failed to exceed 10%. The reason is that the line of business, the right to study abroad consultants too heavy, low degree of standardization of business processes, integrated management capabilities backward, difficult large-scale expansion. But the industry has been quietly changes occur, especially where the network went to Dai, vice president of government founded winning network, make educational products search engine model, and the Department of purple Shanghai Consulting Britain's network of DIY model is the most worthy of attention, fees may cut sharply to the front towards revolutionizing the industry. Seven vocational education: to IT training based mobile Internet ios, android development is a hot spot, but VC investment is long past time window, and accounting, marketing, Photoshop teaching other subjects market is too small, can only choose mergers and acquisitions as a way to quit. Eight, interest education: it real color wing art fund invested in this area, Nie Weiping Weiqi, Chinese calligraphy and actor Ken Cheung sports, is Xu called 'quality education' investment. Investment logic field mode and pre-school, K12 education in line and consistent with this area, major cities promising above average income group children for high quality growth investment in education, as well as China's per capita GDP reaches a certain magnitude is slowly outbreak cultural sector, with mergers and acquisitions as the main exit route. 9. Other: Enterprise Education, PubMed / national test, test services. Slightly. Summary: China's education investment boom in recent years, on the one hand the rapid development of mobile Internet, the emergence of mobile devices based on the new personalized, interactive learning mode, on the other hand is subject to the United States in recent years, a number of events in the field of online education investment The affected. But cultural, economic, political differences between the US soil, in the education sector may refer is not strong, so the pattern can not be simply applied. Currently, the full-blown Chinese online education still time. Also I think the game industry to subvert all began in an equilibrium is broken, such as China's mobile Internet Why would break out in 2011? There are two reasons, first, the Ministry of the forbidden band wifi phone policy restrictions in early 2011, manufacturers gradually being broken, the second is 年底 2010 CPI to rise led to capital inflows in the mobile industry. These two factors, one is the policy, a capital. So, what is the equilibrium point of China's online game industry is education? When breaking down? Worth thinking about.