Rush sides really began three years ago

Online travel industry quack Historyfirst echelon Ctrip and where the network of 'love and hatred' Ctrip and where to network merger rumors, whether true, so that the two companies have industry leading position shown. Recently, in response to high-profile parties Gangster, letting the event even more confusing, the two companies developing the current situation, the 'marriage' can come true now less important, but the two companies, 'Running' is increasingly strong smell of gunpowder . In fact, for many years a lot of enemies in the industry view, where the network is today's fame is largely thanks to the gift of Ctrip, Ctrip, to where resentment between the networks dates back eight years ago. In 2006, sit tight in the top spot in the industry, Ctrip, found where the network posted in its promotion of the corresponding page in Ctrip ticket price of the product, and above the price of Ctrip delete marked a very clear line to indicate where to go in the price advantage, known as 'crossed the door.' Ctrip dissatisfaction with where the network does not negotiate, but the complaint was still unknown where the network directly to the business sector. This complaint to go where the network was warned and Industry Bureau and eventually died. On the surface, Ctrip won, but it was almost all public opinion favorable to go where the network. 'Crossed door' reflects the heavy insider online travel agents, but also to the main low-cost products where the network was 'Ctrip challenger' position. Thus, where the network has become Ctrip throw off pursuers. Rush sides really began three years ago, Ctrip buy together. At that time, being wantonly promote a series of '0 yuan activities' Ctrip, suddenly were friends broke the news, buy the product after being captured from the original '0 buy' to '0 yuan lottery,' accused of 'blunder' . Then, where the network from the public follow up, and begin to exposing the unspoken rules of the hotel industry. The matter since the online travel industry opened two sects battle between the executives on the microblogging Taking a shouting match, cynical, 'to bring the war' broke out. Since then quite a long time, where to infighting between the network and Ctrip never stopped. There have to go where the network CEO Zhuang Chen Chao Cheng headquarters in poaching incidents, Ctrip is where the network refers to the hotel 'profiteers' of the storm, the relationship between the two companies continued hostility, NIKE KOBE IX even several times in court. Enemy together? Surprisingly, last August, after years of confrontation, the Ctrip and where to network uncharacteristically quietly cooperate. Interpretation of public opinion at the time this event is where network incorporated as market rally Ctrip, Ctrip is also backed by the aid where the network Baidu massive amount of traffic to earn more for their orders. In fact, as public opinion expected, the two companies announced after three months of collaboration where the network successfully landed on the Nasdaq. With the return of James Liang, founder of Ctrip, where to listed networks, the two companies experienced dramatic changes in the strategic mode. Statistics show that James Liang in early 2012 plans to return after Ctrip, Ctrip began to change. Its positive response to the price war, organizational restructuring, after the return of a technology-driven, open platform, overweight wireless strategy, mergers and acquisitions and so on a wide range of investment portfolio, shares rose, morale was high. And the same year and a half, Zhuang Chen Chao also pitching in, where the network began to change, and actively participate in price wars, organizational restructuring, strengthen TTS, and sharp price increases, massive directly contracted hotels, the layout of the radio. In the powerhouse consulting CEO Wei Zhangren opinion, a few years ago in full swing, 'to bring the war' it is the pattern of the dispute or, spat worth mentioning, but more is considered to be market behavior 'Challenger' Where network. In general, or where the network to sell its own advertising, Ctrip earn their commissions, because patterns are different, there is not much direct competition with each other on a specific business. However, with the two companies a series of changes, Ctrip, where the network's business model has been more like, have begun to 'OTA + platform' paradigm shift, more and more obvious difference between the two. Weichang Ren said, 'Ctrip and where to go two complementary business has become less strong, coincidence degree far more than 50%. Where networks will also be temporary and Ctrip competing gradually into direct competition.' . It was also during this time, Ctrip, where the network will be merged news and intensified. Fiery 'merger' If at the beginning of this rumor is still a possibility the news, things to today, from Ctrip, where to network the two sides CEO's position, the possibility of this 'merger' has been increasingly smaller. For this reason in the public disagree, argue the time, Ctrip, where to network the two companies head quite a tacit agreement to stop the propaganda on the same day, for the first time on the 'to bring' combined event officially released to the public voice. James Liang on April 15 said the outside world, Ctrip will be long-term, independent operations. In terms of company earnings, market capitalization or market share indicators, Ctrip is the first online travel company, is fully capable of independent long-term development, to lead the market. Then, Lebron Slide 2 Elite Zhuang Chen Chao also send messages that go where the network is always in the capital market, launched a variety of contacts Lebron James and negotiations, all negotiations are to go where network management layer long dominate the future conduct of the premise. He firmly believes that the future of online travel will belong to all of the first where the network. Although neither side front rumor, but the wording was 'clear information' indicated a reluctance to accept the wishes of leading others, and both claiming the industry leader. In the Nike Air Max industry view, it does so 'strong speech' rejected the outsider-led operations, the possibility of merging the two companies is very small, the party lost the right to operate after the merger, its staff will face large-scale 'cleansing.' 'To bring' still has prospects from a development perspective, to bring the two companies did not reach the end, and the industry's other businesses are more and more malleable. Ctrip is now listed and IPO prospectus submitted online travel business, the only profitable business. It reported a 2013 net profit attributable to shareholders of Ctrip 998 million yuan, compared to 2012 increased by 40%. Although where the network is still at a loss, but the ticket business has been stable industry first, and the growth rate of the hotel business, several major online travel companies have been listed in the fastest. Insiders said that the results from the two companies and growth, the current Ctrip, where the network in terms of mode or strategic point of view, are in a healthy state of development, and not the extent of the party must bondage. The only variable that six months where the network shares lifting of the ban expires once, Zhuang Chen Chao whether it will choose to leave; once it left, where the network is currently designed will lose an important strategic planning at the helm, behind Baidu shareholders shall not do not do this to identify suitable candidates. However, Zhuang Chen Chao April 15 issued an internal e-mail clearly said, 'I will go where the network work to us come from behind to become the absolute winner in online travel that day.' James Liang is very emotional, it said in an internal e-mail, 'I'm back to Ctrip, not to name, nor is it for profit, and everyone is to experience the hardships the second, the passion and the thrill of success.' From this, the rivers and lakes disputes between the two heavyweights will continue, the competitive situation will not change this. Data show that domestic online travel market is still a large market space. James Liang estimated that China's future online travel consumption will account for 70 percent of the Chinese tourism market, where the top five companies accounted for 80% of the OTA market share. The second echelon eLong and the same way of 'conspiracy of silence' If Ctrip, where the network belongs to the first echelon of the online travel industry, so eLong, the same way is definitely the second echelon representatives. And this descent with a Tencent two OTA (online travel suppliers), after years of competition with the industry, finally has substantive cooperation under the auspices of Tencent, stock exchange, combining the strengths and prepare together against enemy. Two generals Tencent system and now the industry leader Ctrip was founded in 1999 while eLong, in a very long time to sit tight in the online travel industry's number two, and before the network on where to grips with Ctrip today. But embarrassing, agitated, and frequent coaching eight years ago led to excessive foreign origin, so eLong in the business has been difficult to progress by leaps and bounds, performance was a loss. October 8, 2007, eLong CEO Cui Guangfu incumbent stepped Trader eLong, cut holiday and travel services, the hotel business is set to focus, the ticket business as a secondary product, concentrating a superior force specializing in the field of hotel booking. This set of reforms to make eLong operation has greatly improved, and the company's net profit in 2009 - Continuous growth in 2011. ELong good performance in 2011 ushered in the Internet giant Tencent's favor. May 2011, Tencent invested $ 84.4 million investment in eLong, eLong accounted for about 16% of the total number of shares, as the second largest shareholder. At eLong most glorious period, it was established in 2004 with the process, but also quietly, trying to explore more in line with their own development business model. August 2011, Tencent and just distribution of scenic spots, with the way the market approached; 2012 May May Tencent tens of millions of RMB investment with the process; later in February this year, Tencent rate Bo Yu, Yuan Wo two institutions With the way the additional investment of a total of 500 million yuan, Tencent two layout is complete in the online travel sector. Perhaps harsh competition fratricide Tencent wide net when holding the mentality, the incorporation of the online travel industry's two Womens Heels generals. But in the subsequent development, the two companies did not show the same force collaboration between the doors, but intensified competition in the industry. In addition, competition intensified online travel industry as a whole, which is also struggling with the two companies. 2012, 2013, focusing on the hotel business eLong, Ctrip fighting tactics and replace a disadvantage, performance plummeted, the 2012 profit was only 50 million, a loss of 168 million yuan in 2013. Its core business Hotels continue to suffer from all competitors nibble, of which there are 'fellow Young' with the way the figure. 2013, for the layout of the leisure travel market wants the same way, the scenic spots around the resort hotel is a resource that must be developed, which makes it difficult to avoid the same way with eLong compete. And in 2013, where the network implementation 'TTS system' in the hospitality sector, leading to OTA collective shelves after hotel stock, due first to go back the same way network where the network platform, no competitive situation make the hotel business has been rising. IResearch statistics, Nike KD 7 with the way network in the hospitality sector share increased to 6.4 percent, approaching 8.7% eLong. On the other hand, in the same way network to develop the leisure travel market less than six months, the industry leader Ctrip also turning to the field, and both sides of the battle intensified. Beginning of this year, online travel booking market ticket price war broke out, the ticket price is now back once part of the area is higher than the selling price, while the core point in the field of public enterprises shopping ticket that the ticket industry as 'leisure travel keys' . When concerns about the situation of the two companies complement each other's business in the industry is due to hold together against the enemy, and with the way suddenly eLong signed a strategic cooperation agreement, eLong will be exclusively responsible for providing reception for mainland China the same way network now pay for the hotel, and buy hotel inventory, while the same process will be exclusively responsible for providing attraction tickets inventory is eLong. ELong CEO Cui Guangfu, CEO Wu Zhixiang and with the way it seems, this time reached a strategic cooperation agreement the two companies will allow users to get more choice of products, which for the same way network and eLong terms of a win-win ending. ELong hotel business disruption, it can enrich the new product line, to get rid of the hospitality sector alone is difficult embarrassment. The hotel business in the OTA does not take advantage of the same way, it is also possible by means of eLong's hotel inventory, complete the 'air + hotel + attractions' business series. In the industry view, is in the second tier of online travel company, subject to funding and size, they tend to concentrate a force in the industry vertical field, which resulted in its own product line over a single embarrassment, of not to industry leading 'multi-line flower.' But after together, produce complementary in the business model, just can solve this problem. But crack Consulting CEO Weichang Ren said, 'cooperation can bring any substantial change in the short term can not see, it takes time to test.' Tencent will hand to help out if the same way, eLong together yet time to verify Nike Hyperchaos Shoes 2013 the effect, then the shareholders of both companies Tencent shot back, even more intensified with the process, eLong's confidence. In January, eLong launched mobile client Womens Nike Lunar Hyperdunk Low version 6.0, on-line micro-channel payment functions, becoming the first OTA booking of hotel business can pay with micro channel. Currently, customers in eLong official micro letter sent their 'position', will be fed back directly surrounding the hotel's daily prices and direct booking hotel via micro-channel and pay channels. At the same time, the same way its flights on April 15 resources assigned exclusive micro-channel platform, becoming the first micro-channel bank card settled Nike Air Jordan 9 in tourism businesses. In the industry view, micro-channel in a mobile sitting hold huge traffic, its influence, 'flourishing', which is the reason many businesses want to occupy a place on its platform. Tencent has by virtue of this 'killer', the Womens Nike Zoom Hyperflight PRM success of the emerging power of search dogs search, O2O leader in the public comment, the electricity supplier giant Jingdong Mall one successfully won. After Insiders speculate that the future will Tencent's more tourism-related products into the micro-channel platform, then, to get the most Tencent micro-channel inlet value, eLong, Nike Air Zoom Flight The Glove the same way the first echelon with life and death battle. The third tier travel network and Mango 'difficult' for the online travel industry, in addition to Ctrip, where Womens Nike Kobe VIII to network, represented by the first echelon and in eLong, the same way as the team's second echelon, there is a class Enterprises have been difficult to find an opportunity to survive, such as CYTS travel network and its CTS HK Mango's, these companies were born, 'the door.' Recently, the Hong Kong China Travel has sustained losses of Mango parent company sold to Hong Kong China Travel Service Group, although Hong Kong Travel indicate in the announcement will not give up the online travel business. But the industry view, in terms of the traditional travel agencies, online travel has let them 'love-hate.' 'After the door' is not profitable Air Jordan Outlet when it comes to net eight road traditional travel agencies, travel network and Mango have to mention the typical. The industry believes that such 'door' origin of OTA will occupy a place in the market, but the performance of the two sites is not satisfactory. Information, travel, mango net losses have been eight consecutive years. Recently, the Hong Kong China Travel Service will be a loss of Mango training and preparation of the group. Why sell for Mango, in terms of Hong Kong trip, said the growing online travel market, but the competition is fierce, Mango small and declining market share. Travel Director Hong Kong, said the recent Mango prospects, can not determine when to balance revenue and expenditure, and rare conglomerate business synergies. Although CTS noted the company had sold Mango, but the future will continue to develop the same type of business, we will consider acquisitions. But the industry view, to the present pattern of the online travel market, the Hong Kong China Travel wanted to buy mature online travel companies has been difficult, in addition to industry leading these companies Ctrip, have been attributed to Baidu, Alibaba, Tencent and other Internet giants's . In addition, the development of travel network is not satisfactory. However, a person close to the Beijing Daily CYTS reporters that the current business travel network than about 10% -15% of total major CYTS business accounted for the CYTS, the real profit point is the development of tourist attractions and investment . Annual turnover of water compared to Ctrip, the way cattle and other sites, has been set up eight years of travel network is still a big gap. Year on year growth rate of other online travel sites are also up to 50%, even 100%, in large quantities to control network traffic and age divide, the development of the road network is not good to go travel. Difficult to develop different genes in an industry view, CYTS travel network as a business unit focused on cultivating, and chain stores, call centers, juxtaposed Womens Nike LeBron X to its three internal sales channels. But 'within the system' of the property determines the travel network on product richness and flexibility of operation, a far cry from the relatively independent OTA mechanism. In China Tourism Research Institute analyst Yang Yanfeng opinion, traditional travel agencies and OTA different genes, each with a different business model, according to the original own business model to go the other way is a dead end. In addition, the cost of the network do not actually close off lower than the cost of closing off the store, or even higher, plus the travel agency personnel, technologies have to keep up, travel agencies must be reconstructed on the product system, to achieve a comprehensive restructuring difficulties heavy. In this regard, the responsible person admits travel network, development of online business is not only a change in positioning, but requires a lot of travel not only understands but also understands human resources into the Internet, which will face and the way cattle, leisurely, the same way, etc. online travel company talent competition. The traditional travel agencies because of institutional problems, compared with those venture-backed companies, lack of competitiveness in terms of remuneration, equity incentives, the development of space. In addition to the constraints of lack of talent, but will also hampered due to internal vested interests, makes this electricity supplier of the transition difficult; at the same time faced with product and price differences, and many other problems. Online travel together as a way out for traditional travel agents or electricity supplier of the development, an OTA official suggested online travel agency business as a business platform for display, rather than business sales channels. Because income is below a certain income generated platform in collaboration with third-party companies produce. This sentence seems to have become the current OCS many traditional travel agency a good word. Mopa in the tourism industry for many years most of the new International Travel chairman Chen Ye Wen that the future of traditional travel agencies can only take two paths: one becomes OTA retail channels; the second is to become product suppliers for OTA provisioning products. CITS actively seeking to sell their products through third-party sales platform, Taobao CITS opened a flagship store, which is both a supply side also shop operators, and with the way cattle, Ctrip, to where other sites have business cooperation, OTA Website supply side. Assistant General Manager of the CITS Beijing Wang Wei said the company's marketing headquarters, the brigade will sign a strategic cooperation agreement with several banks electronic commerce by the end of this year, the product will be in e-commerce platform or ICBC bank Societe Generale and other sites such as e-commerce channels appears, the depth of cooperation in order to promote the type of sales promotion and customer awareness of both sides. In addition, many small and Cheap Nike Free Outlet medium sized travel agencies also actively stepping up cooperation with the OTA. Chan Yip Man told Beijing Daily reporter said that the development of the traditional travel agency business OTA strong impact is the harsh reality, Taobao also sell tourism products, cross-industry heavyweights intervention so that the traditional tourism industry increasingly fierce competition. Faced with such a market situation, most of the new international travel agencies are choosing to cooperate with well-known institutions, Jingdong Mall will soon become special suppliers. At the same time, Beijing Chinese Commercial News reporters Cong Tuniu and Wang Huozhi, the way cattle has worked with thousands of lines at suppliers, travel agents access line products in accordance with the standard way of cattle. There are some travel agencies use microblogging, micro letter as a publicity platform and sales positions, Caesar tourism often in micro-channel publishing and push both the graphics and other related promotional products, which link the form to facilitate forwarding. Source: Daily Travel Weekly