Travel Site Play blind: the Internet is worthless or thinking?4 years ago, 'Entrepreneur' magazine cover story reports, 'Master is dead', when the owners did not die, grass-roots origin webmasters are busy tour (established teams) and cash (commercialization). Four years later, in the tide of mobile Internet, still remain in the local community in the field of vertical webmasters but ushered in a true 'life or death' moment: scenes from the user's PC steering phones, all PC including the community end product flow fell significantly. Of course, not all owners are willing to wait to die. A travel website recently carried out a cross-border intimate activities, within just two days time, their mobile end total of twenty thousand micro ALICE community involvement activities generate more than 7000 items of 'blind sun shine' in the subject, community visits reached 200 million. Outbreak mobile community unstoppable, a few days a month can be achieved in the past in Nike Zoom Soldier VII order to achieve the effect of the activities Nike Air Max 2012 of the tourism community successfully completed a move transformation attempt. ? So how do they do it the first step: grasping hot, from cross-border travel to the blind in accordance with the normal way of thinking, organizing a travel site excursions during the Valentine's Day may be a bit more tricky, but they are surprisingly mobile phones QQ Nike Air Jordan 5 'micro-communities' to engage in an online dating activities. Travel Site chosen not to engage in tourism jobs grab dating sites is much work still to be popular 'Internet thinking' brainwashed? And why is such a 'non-mainstream' intimate activities has achieved very good results. From cross-border travel to blind, cross-border trade, there are some from intimate to travel case. Earlier Hunan Satellite TV hit shows 'we meet it' has been K but Jiangsu TV's 'You Are the One', then perhaps from the same station to another file Huobian north and south of the program 'Where is the father' was inspired, to Yunnan recorded a 'large-scale outdoor dating reality show' surprisingly good results. Moreover, from the user's point of view Thinking that activity is not surprising. There is a can not ignore the fact that tourists, especially backpackers mostly lonely, they also have a need to love each other, if we form the couple travel together through intimate activities is not better? Conversely, with Nike Air Max the same travel hobby ALICE married their marital relationship is more secure. To say the least, even if not blind, we be friends, with men and women travel together is fun. Step Nike Air Yeezy II two: good planning, a Womens Nike KD VI large amount of content depth UGC UGC content moat community. This travel website after nearly a decade, has accumulated millions of tourism, the Raiders and travel tips. It is dependent on the content, the site successfully brought together users and commercial development, but the problem is that the value of information and how to present them in a mobile terminal use it? A relatively easy path to the PC side community and mobile end micro communities open up until this feature is not implemented by travel website intimate activities, and stimulate a lot of user-generated content UGC: blind date stickers. The tourism community in just two days, produced a total of more than 7,000 posts, which does not include the number of replies and 'praise.' Most of these Cheap Nike Free Outlet posts are from all over the world ALICE (high quality sister) composition, it appears that the travel community in the short term is not devoid of content, while the content will be able to retain customers with the next step is to consider how excite end users to create suitable for mobile phone browsing tourism Raiders, and the corresponding business strategy. And we can see that in the mobile terminal, the user enthusiasm significantly higher threshold is less interactive and easier to participate in the creation and recovery among the topics. The third step: the chain, the tourism landing site selection activities to move the end of the micro-community through the circle of friends and QQ space with the user, while the PC side of the community as an active entrance, main and micro community placement activities described as two-dimensional code Events Entrance: one is to try to move users from the PC side to side migration; the other is to encourage users to participate in activities in the mobile side and share their social relationships chain. Micro community has opened up the micro-channel and mobile QQ. In the micro-channel side, users can share content to micro-channel circle of friends, in the mobile phone QQ side, users can share content to mobile QQ space and microblogging; broader coverage for users of tourist community, mobile QQ micro side Community users are better able to touch up the second and third tier cities. Based on a blind date tourism activities in the community, for the community of micro-play mobile side, I also summed up the experience points as follows: 1, to Nike Zoom KD V 'interact' as the core of micro communities. Community Core Value PC side is that the user UGC content, high-quality UGC content to let local and vertical communities to avoid the portals of the impact, to maintain core strengths, irreplaceable; and mobile end micro community, its core value is interactive, because the phone screen content hosted limited, and has 'always' feature, but it is not a micro-community valuable UGC content, but the user to communicate with users in the process of settling down of UGC content + Interactive topic. For example, the most valuable post PC clients may be 'Chongqing 80 couples marriage room decorated flower 30000 Details Strategy', and Air Jordan Outlet in the end the most valuable mobile post becomes 'I was in Chongqing 80, preparing the decoration marriage room, Only 30,000 how to spend '; the former is an expert of the Raiders, which is to produce valuable content in the interactive process, which is a bit like' know almost 'play. 2, 'synchronous communication' and 'asynchronous exchange.' Some might say, with the micro-channel and mobile QQ, users also need to micro-community 'interactive' it is a micro-channel and mobile phone communication tool QQ, attention is communication anytime, anywhere, its content Nike Lebron 11 Kid and the topic can not be precipitate;? The community is interactive communication tool between users is not instant, it may one interesting Nike Hyperdunk 2014 topic and content in a few months still look fresh and valuable. In addition, the 'asynchronous communication' Time not only 'different' can also be crowd Nike Air Jordan 6 Women 'different.' The emphasis is on the relationship between communication acquaintances, colleagues, classmates loved ones, and 'asynchronous communication' can be subdivided interest, we can not know the future is not now produce relations, because Womens Nike Zoom Hyperflight PRM the same interest and discussions about finished back home. 'Dogs know almost' and 'Enough Daily' is one of the micro-community interest category currently operates best, the community has gathered a lot of dog lovers, we did not know each other, they are Supra Skytop IV the same as a hobby together. Of course, this is also the operator of strict community content, will be non-dog lovers and dog stringent delete Nike Zoom Hyperflight PRM posts related to the dog daily community atmosphere at present is pure dog community. 3, 'look back' by 'sun and expose' instead. PC era community interactions can be 'see posts', 'post', 'reply' to describe, and later derived from 'couch', 'bench', 'top', 'cream', 'Sticky' and other activities. In the mobile side, combined with the phone's features, look, hair, back behavior is also undergoing subtle changes, one of the most straightforward explanation is that 'post' behavior changed, before you can knock a post keyboarding One day, now you can type on the phone for an hour it? for the sake of camera phones, drying photos, interactive behavior is gradually replaced by exposure according to the post, with beauty camera to shoot a picture sent to the community, compared with 5,000 words describe how beautiful their own more effectively. The article said the tourism website, it is quasi-step this feature, encourage ALICE 'send photos blind date', 'fat picture' behavior than the 'post' easier. Qingdao in the new media 'Pocket Qingdao' in their own micro community made a similar event, just three days led to a marriage. Now, all kinds of dating sites, vertical community is the most urgent, is the most suitable to do the intimate activities with a micro community. In addition to dating outside, combined with a mobile phone camera, more games are played and the 'sun and expose' binding and non-vertical class communities how to make good micro communities, we need further exploration.