Cable television in a local election is veryeffective and affordable, when properly implemented. No yard signs, no door knocking, nothing.InJune 2010 the results of Bruces experiment were in." Brucesmedia placement was targeted to Democrats.Cable Television Advertising Wins Local Election A Success Story.Winning an election requires a major time investment, or does it? With properly developed low cost political commercials and micro targeted media placement on local cable, winning just became a lot easier at the local level. Every candidate can afford to advertise on television. Brucewrote to a note to me saying, "Nice work on the commercial. The pressure was on our team to succeed. Television adds credibilityto a campaign, energizes volunteers and motivates voters. Justcable television advertising. Bruce was in the fifth position on the ballot.Whileyard signs, door knocking and door flyers are important in local races,decreasing the budget on these items and allocating funds for a week or two ofspot cable television will make a big difference. He was soimpressed with the results of spot cable he is telling all of his politicalassociates.
The commercial was well received.Asone of the only high quality low cost political media companies assistingcandidates across the United States, my team created a professional commercialfor only $499. I mean everybody, not one bad comment. Everybodyliked it. Micro targeting has leveled the playing field for candidates in allraces. A politicaladvertising agency works with data different than a traditional agency orconsultant. In the pastBruce had organized his local campaign in the same template as most localcampaigns across America. In this election, six offifteen candidates on the ballot would be elected. He needed tomotivate Democrats to vote in an off year election, he needed to establish namerecall and he needed to ask for their vote. In 2010 he found himself with time anddesire to return to the committee. No need to spend thousands for an effective message. In the spring of 2010 Bruceentered the race. Themessage was simple.Because of this past experience, Bruce was in a Nylon Aluminum Alloy Triple Sheaves Cable Roller Suppliers unique position to judge theeffectiveness of creating a political television commercial and using spotcable that was micro targeted to his specific voters.
I have to say your response tomy inquiries has been superb. For business reasons he opted to leave his committee post. BrucePomer had served on the Sacramento California Democratic Central Committee formany years. Bruce ended up in fourth. There is very little guesswork anymore. He returned to the committee. With the most recent researchoverlaying political voting records, political donations and census informationwith cable television viewership, we were able to reach his specificdemographic by age, party affiliation (Independent, Republican or Democrat) andsex (male or female). He left the remainder of the work to our political mediaproduction team and media buyer. One more reason for me to recommend you forfuture work. This is an elected position. He figured with a two-weektelevision campaign, investing only a few thousand dollars and the toughcompetition, that sixth place would be a success.. Yard signs, flyers, door knocking and phone calls. The top six vote getters wereelected. The word is spreading