Asian Paints certainly found itself well positioned when the boom
times came, but it also didn't blow its lead. Indeed,As well as guarding
the particular eye that they increase the persona with the consumerChina PVA
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notes that in the past decade the company has gained market share. One
strategy was to find more ways to stay close to its customers as it kept
getting bigger. In the late 1990s it started a customer help line,
which now receives 2,000 calls a month. It offers home-painting services
in 13 cities–an employee comes to the home, sizes up the job, and then
brings in painters who cover up the furniture and do the work. It sent
out Happy Painting Guides to 300,000 customers last year. It provides
color consultancies, in which an employee with interior-design training
comes to the home to suggest what can be done for the walls. It also
trains 8,000 painters a year in two-day workshops to ensure that they
apply its premium paint the right way. The customer interaction leads to
insights: Asian Paints has started offering 200ml samples of its
premium paint at a nominal price, allowing a customer to paint a swath
of a wall to see how the color will look–a significant improvement over
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Asian Paints' pioneering use of technology has also been critical to
its growth.Path Finder by Cocatech incorporates a lot of functionality
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like the Swiss Army knife of Apple's Finder. It bought its first
mainframe computer in the 1970s–back when computers were virtually
unheard of in India. Soon it began using computers to forecast demand
and improve the supply chain. It also introduced computerized
color-matching back in the mid-1970s. There were PCs in branches by the
early 1980s. Today it dishes out A wonderful gift to give men and women
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smartphones.Tetanus symptoms observed in a patient are caused knife manufacturer
the neurotoxin tetanosporin which is released upon the death. "A key
factor in Asian Paints coming out ahead of the competition is the
significantly better supply chain it had, which allowed the company to
service a much larger number of dealers than the competition," says
Manish Jain, research analyst at Nomura's Mumbai office.