Listen: Holidays are over, and we've landed in 2007. Now, it's juncture to see if you're genuinely equipped for this year's even rougher and tougher Google AdWords battlefield.
If you can reply 8/10 of the pursuing questions correctly, you're liable up. If you can't, you're probably going to be eaten for luncheon by the much learned AdWords PPC sharks this year.
Answers are at the foundation of the folio. No peeking, OK?
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1. Google AdWords allows the following phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing folio.
a. True
b. False
c. It depends
3. You should optimize your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the charge of your service or feature in your ad set book is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in sure categories
5. Using your site's Home leaf as a landing leaf for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, remarkably bad idea
6. What's a proved efficient way of ensuring your ad is displayed, when person searches for your competitor's products?
a. Bid on keywords that are your competitor's marque linguistic unit or products
b. Use Dynamic Keyword Insertion
c. There is no judicial way to do this
7. Which of these should you assess the prima weaknesses in the bulk of today's Google ad campaigns?
a. Overbidding
b. Insufficient grouping of keywords to special Google PPC ads
c. Weak headlines
8. The #1 rank in Google PPC results can habitually be a second-rate plonk to aim for because;
a. It generates soaring traffic, but stinky grades when the possibility hits your landing page
b. It's repeatedly an impracticable part to achieve, as big advertisers have recognized a strangle-hold on that position
c. It removes the good 'pre-qualification' control performed by highly developed part competitors' ads
d. All of the above
9. Which of the ensuing speech has investigation tested to be the furthermost influential at escalating a regular Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a poke about keyword in your ad's trade fair URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no result on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other than two aren't).
2. B. False. According to Google, 'We do not permit golf links to platform pages that make pop-ups when users enter upon or set out your platform page. We class a pop-up to be any window, unheeding of content, that opens in addition to the innovative frame.' (Yes, I do recognise nearby are distance in the region of this - but we're not going to speech almost 'black-hat' force here).
3. C. Optimize for some CTR and ROI. Why? Achieving a overflowing CTR near gobs of low-quality accumulation that doesn't convert, is pointless. But also isn't having a elevated ROI and just one click a day a cast-off of time too? Solution; perfect for the correct mix of some.
4. A. Recommended by Google
5. C. Don't even think give or take a few it. Chances are your Home page does not have the plain ecstatic necessary to someone asymptomatic as a landing folio for your Google ads. Create a trim folio for each ad alliance or else. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's marque identify or products
7. B. If your ad replica matches the keywords exactly, change for a notable boost in your Click-Through-Rate (CTR)! Keywords should ever be integrated in your ad. If the definite keywords spectacular up in your ads, they get highlighted in bold. In particular, try plus the unambiguous keyword(s) in the ad's heading.
8. D. All of the preceding.
9. C. Believe it or not, the word, 'killer' is tried to be a genuine attention-getter in Google ads. Why? Who knows - but it plant.
10. A. Having the scrabble keyword in your ad's trade fair URL is evidenced to donate your ad a rosy place of duty spur - for free!
Did you pass? If you did, well done! For the nap of us, here's the foundation line:
If you deprivation to go round comely Google's 2007 Least Likely to Succeed, possibly it's time to thicket up on your Google AdWords skills. What are you ready and waiting for?