Black Label Skateboards is a manufacturer of skateboards,
wheels, and similar products. The company was started in
1988 by 80’s pro, artist, current owner, and life long skate
boarder John Lucero. In the past 20 some odd years, Black
label has represented some of the best skateboarders the
likes of John Cardiel, Gino Iannucci, Jason Adams, Matt
Hensley, Salman Agah, Wade Speyer, Ragdoll, Duane Peters,
Jeff Grosso, Mike Vallely, the list goes on and on. As a brand,
Black label hasn’t lost sight of what is real and what it wants
to be in skateboarding. “Never be bought, never be sold”
http://blacklabelskates.com/
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